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Viral Marketing,[object Object]
The Internet:,[object Object],A ‘buzz’ about the film can be generated in an internet chat room, for example.  Positive word of mouth is good promotion.,[object Object],Individuals films have their own website, which features clips, images, interviews and so on.  This helps create public awareness. E.g. The Blair Witch Project, website provoked debate about whether the story was true or not.,[object Object],Internet Viral are created from web marketing, usually aimed directly at the target audience, creates a ‘buzz’ which spread through on-line communities.  Consider the use of Facebook and youtube.,[object Object]
What would be negatives about heritage marketing strategies – old style.,[object Object],What are the advantages of using the internet to market films?,[object Object],Costs,[object Object],Direct contact with target audience.,[object Object]
You need to know the path of a viral marketing campaign.,[object Object],Famous cases could be,[object Object],Paranormal Activity,[object Object],The Dark Knight,[object Object]
For each you should know:,[object Object],When the film was released,[object Object],How much was spent on production and the marketing campaign (if you can find it),[object Object],How they used viral marketing to create an interest in the film.,[object Object],Whether you could call it successful.,[object Object]
http://www.moviemarketingmadness.com/blog/2008/07/movie-marketing-madness-the-dark-knight/,[object Object],Further reading and links to the different parts of The Dark Knight marketing campaign.,[object Object]
Paranormal Activity – use the link to make notes on how they used viral marketing to promote the film.,[object Object],http://www.movieviral.com/2009/10/27/paranormal-activity-viral-marketing/,[object Object]
This information will help you answer:,[object Object],Outline and discuss the impact digital technology has had on the film industry.,[object Object],Technological convergence has been the single most important development in the film industry since sound.  Discuss.,[object Object]

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