Immediately Maximize Your Meeting Benefits: Combine CVB, Hotel and GSO Insights and Resources
Immediately Maximize Your Meeting Benefits: Combine CVB, Hotel and GSO Insights and Resources
Each type of planning partner—convention and visitors bureaus, hotels, and hotel brand global sales offices—provides a unique set of benefits and strengths, but what you might not realize is that these partners are not mutually exclusive. By combining the resources of numerous planning partners, you can maximize your benefits and your results, positively impacting your bottom line by saving both time and money. CVBs, hotels, and GSOs can help you in different ways, but do you know what each of these partners bring to the table? And, more importantly, are you versed in the most efficient strategies for delegating specific tasks to each partner, as well as the most effective timing for these processes? Learn successful strategies for combining these partners’ efforts to create a collaborative—rather than competitive—approach to meeting planning.
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Immediately Maximize Your Meeting Benefits: Combine CVB, Hotel and GSO Insights and Resources
- 2. Our Panelist Jamie Rice, CMP Regional Director National Accounts Greater Raleigh CVB Ann Arnold, MBA, CASE Global Account Executive Marriott International Melissa Haycock Senior Sales Manager Raleigh Marriott City Center
- 3. Combining CVB, Hotel and GSO Insights and Resources What each partner contributes Timeline for involvement and best practices for maximum collaboration Exercising control and creating transparency among partners
- 4. Combining Insights and Resources Planner Hotel GSOCVB
- 5. Convention and Visitors Bureau • Destination expert: one stop shop with a comprehensive view of the destination, local expertise, extensive in-market relationships and free to planners • Time and money saver • Knowledge provider • Connector • Protector
- 6. Brand Global/National Sales Office • Brand expert • Has both external and internal customers – Meeting professionals – Hotel sales, citywide sales & sales offices • General manager of the account • Works with multiple brands and markets • Keeper of vital customer information • Leverage scale and strong customer relationships
- 7. Hotel Property • Property expert • Customer advocate for the hotel • Provides hotel product and local area knowledge • Communicates how product and services of hotel specifically benefit the organization and meeting
- 8. Timeline for Involvement • Send lead/RFP to all partners consecutively • Technology is making it easier to include all in the process from the beginning
- 9. Best Practices for Collaboration • The planner sets the tone and drives the support they want from each partner • Get off to the right start • Clear communication of goals and roles • Transparency-be upfront giving all partners access to the same information • Ask your partners to communicate and collaborate on your behalf
- 12. Keep in Touch Web www.empowermint.com LinkedIn Destinations International: Network for CVBs and Meeting Professionals Email contactus@empowermint.com Blog blog.empowermint.com