15. World leader in the sanitaryware sector.
Leader in Europe, Latin America, India and Russia.
Strong presence in China, Middle East, Asia, Australia
and Africa.
Turnover in 2011: €1,550 million.
Directly employs 22,000 people worldwide.
60. Innovation Lab
creation of innovative concepts
Why?
Innovation w/out methodology is just
luck
Innovation is a real work, and it can and
should be managed like any othershould be managed like any other
corporate function
Innovation is essential to survival, and all
innovation is strategic
Roca Innovation Lab
61. Innovation Lab
creation of innovative concepts
How?
Independent, agile and flexible structure
Whit their own processes and
organization
Focused on consumer needs, conceptual
solutions and product opportunitiessolutions and product opportunities
Multidisciplinar and multicultural team
Outfitted with a support network
among specialists and research centres
Roca Innovation Lab
66. CONCEPTUAL
SOLUTIONS
continuous development of near-future
feasible solutions ready to be transferred
to the Roca Design Center.
VISIONARY
CONCEPTS
Envisioning “medium and long-
term experiences”term experiences”
Roca Innovation Lab
micro
INNOVATION
77. Main innovation
objectives
• Transform ideas into realities
• Significant business value• Significant business value
• Clearly differentiation, acquire
competitive advantatge
• Durable and hard to be imitated
by competitors
Roca Innovation Lab
78.
79. Case Studies
W+W In_tank
Both represent a step forward in the WC
technology
Both were ideated trying to reinvent the
current product typologies
Both have outstanding performance but
still help in saving water
W+W In_tank
80. .... why water saving? Is a Global Trend, and one of the
key drivers affecting toilets over the next 5-10 years.
Water is limited Climate Change Populaton growth Water restrictions
Case Studies
Even if the future
toilet does not rely
upon currentupon current
sanitization systems,
water is still the key
agent to remove
waste and keep the
capture point clean.
81. Case study 1 - W+W
Flushing (l) 15 12 9 6 6/3 4.5/3
82. … reduce more the water consumption
of the standard toilet?......
…maintaining the good performance
(i.e.: avoiding several flushes per use)
THE CHALLENGE, CAN WE …?
Case study 1 - W+W
(i.e.: avoiding several flushes per use)
…preventing the sewage malfunction
due to the reduced volume of trailing
water (i.e.: clogging, etc)
83. Case study 1 - W+W
THE IDEA
… two different pieces...
85. 1. Washbasin with
“diverter” drain
The user could decide
whether to recycle the
water or not
3. Filter
for solid particles
Case study 1 - W+W
THE CONCEPT
2. Cleaning agent filling port
4. Cleaning agent doser
5. Treatment tank
for solid particles
6. WC cistern
Receives treated water
from the washbasin
(also equipped with a
fresh water inlet)
7. WC pan
With the Water Reuse
system it achieves a
reduction of 60% in
flush water
consumption
86. Case study 1 - W+W
Product description: combination of the washbasin and the
toilet in a one single piece
User benefits: Water saving and optimal space use
New features: Water reuse technology, with a integrated
filter and a automatic cleaning water treatment
87. Case study 2 - InTank
… product arquitecture,
… installation complexity
88. …independent toilet bowl, with not
visible or concealed cistern? All in
one single box ?
…simplifying installation and
maintenance? … no tank inside the
THE CHALLENGE, CAN WE …?
Case study 2 - InTank
maintenance? … no tank inside the
wall? (PLUG & PLAY)
…optimising the water usage in a
flushing cycle (SMART FLUSH
PATTERN)
89. THE IDEA
Case study 2 - InTank
in the WC bowl the cistern
and their components
90. 1. Push Buttons
4,5/3 and 2 litres flush
2. Flush / Air pressure
By controlling the speed of the air
a smart flush pattern can be
obtained
THE CONCEPT
Case study 2 - InTank
3. Water tank
The ceramic bowl is shaped for
having tank function
4. Fill Valve
Standard flush valve
91. Case study 2 - InTank
Product description: Independent toilet bowl, with not visible or
concealed cistern
User benefits: Reduce complexity of installation (no tank inside the
wall), better performance and low noise
New features: New “Sotf Air technology” inside the toilet bowl with a
flexible flush pattern control
93. WHAT’S
WHAT’S
NEW?
WHAT’S
NEXT?
WHAT
Searching new
designs for
problems we
have already
solved
Searching new
concepts for new
problems or new
needs we have not
solved yet
WHAT’S
UP?
WHAT
IF?Searching
visionary
concepts inspired
by future scenarios
Searching
what’s happen
or what others
are doing …
