"Paradigm Shift of Geospatial Information Service:From Mass Production to Mass Customization, A Case Study of Korea NGII" This talk was given at the 2nd Eurasian SDI conference held at Astana, Kazakhstan from 27th to 29th July 2016. This presentation contains parts of consulting report submitted to Korea NGII(National Geospatial Information Institute), a sort of national mapping agency in Korea.

1. Paradigm Shift of Geospatial Information Service:
From Mass Production to Mass Customization
- A Case Study of Korea NGII -
Sanghee Shin(Gaia3D)
Woon-jong Yeo(NGII)
Bosung Kim(NGII)
2016. 7. 27.
National Geographic
Information Institute shshin@gaia3d.com

2. Background of this project

3. 3
User friendly
Map sheets based download
Products based download
Ready-to-use
Need to do additional job for
the users purpose.
Format, CRS conversion,
layer extraction…
Up-to-dated
Seems very slow update
cycle, that’s not true though.
Concurrency issue between
map products.
è What are the main reasons of this dissatisfactions?
Voice of customers

4. To meet customers’ needs, NGII looks into different approach
With current system, hard to meet various customer needs
Customers want ‘ready to use’ products
Low customer satisfaction
4
Background

5. Too many products(Topo, TileMap, GeoPDF…)
Too many scales(1K, 5K, 10K, 25K…)
Map sheets based update and managing
Many resources are required to maintain &
produce various maps
Hard to utilize old data
5
Paper map minded
Mass production
Supplier mindset
Current status in NGII
1
2
3
4
5

6. 6
Paper map minded
Mass production
Supplier mindset
Geographic Information oriented
Toward mass customization
User friendly mindset
<Present> <Future>
1. Customers want more personalized products
2. New flexible system is required to meet customer needs
So, what should we do next?

7. What is mass customization?

8. What is Mass Customization?
… is a technique to produce customized products
at lower cost associated with mass production.
“ ”Mass Customization = Mass Production + Customization
8

9. Mass Production Mass Customization
Big Mac Burger
Cheese Burger
Shanghai Burger
Chicken McNuggets
Mac Wing
McCafe Coffee
…
Ham Sandwiches
Tuna Sandwiches
Chicken Teriyaki
Turkey Breast Sandwiches
Ham, Egg & Cheese
Coffee, Drinks
…
è What’s difference between McDonald’s and Subway?
9

10. When you visit McDonald’s…
“1 big mac, 1 chips and coke please”
10

11. 1. Bread types
2. Bacon, egg option
3. Vegetables
4. Sauces
5. Drinks
11
If you are in Subway…

12. 1 Breads
2
Vegetables
3 Sauces
12

13. Mass Customization
Materials(Bread, Vegetables)
oriented
Mass Production
Products(Burger, Chips) oriented
13

14. Geospatial
Mass Customization

15. “
”
15
… is a system to produce customized G.I. to meet
customers personalized needs at geospatial object level.
è From pre-produced map to on-demand geo-information
Geospatial mass customization?

16. Variety of Customer Needs1
Customer’s Higher Expectation2
Fast Changing IT Environment3
16
To meet and respond to
for the overall efficiency and customer satisfaction.
Why we need geospatial mass customization?

17. • Traditional paper map
• Cartographic representation is very importantPaper Map
• Digitalized paper map
• Managed just like paper map(map no, sheets…)
• File based
Digital Map
• Seamless digital map covering whole Korea
• Layer by layer management
• Still Map publishing concept
Seamless
Digital Map
• Geospatial object based management
• Time series management of all the geospatial object
• No more map concept
Geospatial
Mass Customization
P
a
s
t
t
o
F
u
t
u
r
e
17
Evolution of NGII’s service

18. What should we do to implement
geospatial mass customization?

19. Integrated DB
Present Future
Seamless
Digital
Map
DXF
Shape
DXF
Shape
NGI
PDF
GML
Imagery
DEM
NIX
IMG
PDF
ASCII
Vector Data
Silo
Shape
DXF
Shape
GeoPackage
PDF
KML
Imagery
DEM
GeoTIFF
IMG
ASCII
VRMLPoint Cloud
GeoPackage
GML
NGI
Raster Data
Silo
Point Cloud
Silo
19
è From file based to DB based
Need to change data flow…

20. 20
Data updating policy can be changed…
Present
1. Product(Map) centric
2. Release whole coverage
3. Periodic regular update as main source
4. Occasional update as supplement
5. Seamless digital map as master DB
6. Coverage based versioning
Future
1. Geospatial object(layer) centric
2. Release changed objects
3. Occasional update as main source
4. Periodic update as supplement
5. Framework data as master DB
6. Object based versioning
Geospatial
Mass
Customization

21. 1/25,000
1/5,000
1/50,000
Physical
Producing
Logical
Producing
Object centric producing system
Largest scale
data
1/1,000(City)
1/5,000
1/25,000
1/50,000
Physical
producing
Physical
producing
Physical
producing
Physical
producing
Scale centric producing system
21
From physical scale to logical one

22. 22
From map publishing process to business logic
Process Process Process Process
Imagery
Vector
Maps
Control
Points POI
Process Process Process Process
Application Application Application Application
Integrated
Master
DB
ProcessProcess
Format
Convert
CRS
Support
Import/
Export
Quality
Test
Application Application Application Application Application
Objects & business based managementProducts & process based management

23. Real Implementation:
A Pilot System

24. 24
Data Process Change
Product
Order
Map
Products
Thematic Data
Map
Processing
Thematic Data
Producing
Data
Updating
Producing
Order
Ordered
Products
Thematic Data
Map
Processing
Thematic Data
Producing
Data
Updating
Data
Updating
Mass
Customization
Mass
Production

25. 25
Conceptual Architecture of Pilot System
Framework
Data
+
POI
+
…
Storage
for
Outsourcing
Management
Product
Stock
Master
DB
(Versioning)
Quality
Test
Import
Export
Commit
Authorization
Checkout
Mass
Production
Mass
Customization
Temporal
Download
Storage
Read-Only
Format
CRS
Time
Read-Only
<NGII:National Geographic Information Institute> <Customer>
<Supplier>
1 2 3
FWZ
(Free Work Zone)

26. 26
2 Main Components of Pilot System
1 Spatial object versioning system
- Who edited when and what?
- Store only changed object information
- Could manage time-series data
- Object based management
- Base system for fast updating
1. Improve quality
2. Meet various needs flexibly
3. Detect change object by object
2 Mass customization service system
- Provide object centric information
- Can select time, format, coordinate system
based on users requests
- Provide data only users want
- Provide data with styling file
1. Provide ‘ready-to-use’ data
2. Provide customized data
3. Increase visibility of data

27. 27
Spatial object versioning system
• Could detect changed objects very easily
• Could rollback to specific time
• Could service objects at different time through OGC standard

28. 28
Mass Customization Service System
SHP + QGIS style file
GeoTIFF (compressed)
JPEG + JGW
GeoPackage
(Vector+Raster)
TXT, CSV …
Original Data Service Format
Framework
Data
Road
Railway
Building
Topography
Administrative
Boundary
Cadastral
Map
POI
Raster
Ortho Photo
DEM
Format
CRS
Time
Theme
Area

29. 29
Mass Customization Service System(Continued)
① Data search
Selected area
② Data type, format,
SRS
③ Data time
④ Request

30. 30
Mass Customization Service System(Continued)
Detailed order
information
&
processing status
Order list
( Past and current)

31. 31
Expected Benefits
Could improve data quality through seamless editing and spatial
versioning
Improved
Data Quality
Could improve synchronization across products through conflation
of data into single maintenance database
Improved
Synchronization
Could improve flexibility & speed to market of future products with
highly integrated value chain
Improved
Flexibility
Could easily respond to fast changing IT environment and various
customers needs
Easy Response
to
Various Needs
Could enable ease of maintenance and future development by
providing flexibility
Ease
of
Maintenance

32. Thank you!
Q&A