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Achieving the MDGs in Times of Crises and Changes

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endpoverty2015

How Can Development Communicators

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Achieving the MDGs in Times of Crises and Changes: How Can Development Communicators Adapt DEVCom Workshop Warsaw, 4 June 2009 MARINA PONTI
8 ingredients for a successful communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adaptation to national and local context An example: the French Campaign on MDGS Cultural, social and economic contexts are crucial
Mapping of national supporters ,[object Object],[object Object],[object Object],Must be utilized in a strategic way in order to strengthen the debate
Keep it simple ,[object Object],[object Object],[object Object],[object Object],      “ People want to listen to a message. This could be passed through me or anybody. I am not a leader. Messenger. The words of the songs, not the person, is what attracts people.” Bob Marley
Policy Objectives ,[object Object],2 examples: self interest ODA resource maximization
Credibility ,[object Object],[object Object],[object Object],[object Object]
Feed back to your supporters ,[object Object],[object Object],[object Object],The mandate of what you communicate comes from citizens
Political will and advocacy space ,[object Object],[object Object],[object Object],[object Object],[object Object],are designed based on existing political will
Political will and advocacy space ,[object Object],[object Object],[object Object]
Evolution of advocacy effort ,[object Object],[object Object],[object Object],[object Object],[object Object]
8 interdependent ingredients keep it simple mapping of partners credibility adaptation feedback policy objectives political will Duration of advocacy effort
 

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Achieving the MDGs in Times of Crises and Changes

  • 1. Achieving the MDGs in Times of Crises and Changes: How Can Development Communicators Adapt DEVCom Workshop Warsaw, 4 June 2009 MARINA PONTI
  • 2.
  • 3. Adaptation to national and local context An example: the French Campaign on MDGS Cultural, social and economic contexts are crucial
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  • 12. 8 interdependent ingredients keep it simple mapping of partners credibility adaptation feedback policy objectives political will Duration of advocacy effort
  • 13.