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Seeing Relationships

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Matthew Moore
Matthew Moore
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Seeing Relationships Matt Moore
Cisco: Traditional Business Transactions Only Digital Capital , Tapscott, Ticoll, Lowy (2000) Future of Knowledge , Allee (2003) http://www.value-networks.com/
Cisco: Note high number of knowledge and intangible exchanges – key to ability to partner Digital Capital , Tapscott, Ticoll, Lowy (2000) Future of Knowledge , Allee (2003) http://www.value-networks.com/
http://www.value-networks.com/
http://www.value-networks.com/
Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Applications ,[object Object],[object Object],[object Object]
Marketing – 20 th Century Audience Demographics Reliability / Trustworthiness Publisher/Broadcaster Corporate Audience Ad Messages Ratings Money Content + Ad Messages Money (sometimes) Money Product Attention
Marketing - Now Audience Demographics Reliability / Trustworthiness Publisher/Broadcaster Corporate Audience Ad Messages Ratings Money Content + Ad Messages Money (sometimes) Money Product Attention Employees Other Consumers
What Does This Map Look Like For You?
Implications ,[object Object],[object Object],[object Object],[object Object]

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Seeing Relationships

  • 2. Cisco: Traditional Business Transactions Only Digital Capital , Tapscott, Ticoll, Lowy (2000) Future of Knowledge , Allee (2003) http://www.value-networks.com/
  • 3. Cisco: Note high number of knowledge and intangible exchanges – key to ability to partner Digital Capital , Tapscott, Ticoll, Lowy (2000) Future of Knowledge , Allee (2003) http://www.value-networks.com/
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  • 8. Marketing – 20 th Century Audience Demographics Reliability / Trustworthiness Publisher/Broadcaster Corporate Audience Ad Messages Ratings Money Content + Ad Messages Money (sometimes) Money Product Attention
  • 9. Marketing - Now Audience Demographics Reliability / Trustworthiness Publisher/Broadcaster Corporate Audience Ad Messages Ratings Money Content + Ad Messages Money (sometimes) Money Product Attention Employees Other Consumers
  • 10. What Does This Map Look Like For You?
  • 11.