Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Digital marketing ninjutsu

  • Sé el primero en comentar

Digital marketing ninjutsu

  1. A master can teach many things.But the most important lesson fora ninja is to learn oneself.
  2. Eurovision in numbers•  European song competition•  39 countries•  One of the most watched non-sporting events in the world, withaudience figures having been quotedin recent years as anything between100 million and 600 millioninternationally.
  3. Results•  3rd place•  150K new Facebook likes•  25K Twitter followers•  more than 10 million views on Youtube
  4. Digital Marketing LoopPLAN DELIVER MEASURE OPTIMIZE1 2 3 4Trial and Error
  5. PLAN1
  6. GOAL:We wantpeopleto talkabout us
  7. GOAL:We wantpeopleto talkabout usCHANNELSHow do we wantto do thatMagazinesSocialMobile…
  8. GOAL:We wantpeopleto talkabout usCHANNELSHow do we wantto do thatMagazinesSocialMobile…ADVERTISINGEMAIL CAMPAIGNMOBILE APPSOCIAL MEDIAWEB SITEFacebook AdsGoogle AdsBannersBlogFacebook PageTwitterYoutubeBlogFacebook PageTwitterYoutube
  9. DELIVER2
  10. How to create contentthat sticks?
  11. 1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111
  12. Reasons we share
  13. It makes us stop and think
  14. It’s embarassing
  15. It will make someone smile
  16. Social capital is a qualityderived from the structureof an individual’s networkrelationships
  17. Meet Mariam233connections669friends136followers115people in circles
  18. 300Klikes6.2Mfollowers
  19. Old Spice campaign in numbers•  PR impressions were estimated byMcBeth, at the time of the interview, at1-1.5 billion.•  Facebook fans grew by 118%•  YouTube subscribers grew 227%•  Twitter followers saw the biggest bump at2,800% growth
  20. Old Spice body wash sales haveincreased 107% in the past month inpart thanks to that social mediamarketing campaign.
  21. It’s not about you, it’sabout them
  22. Grand Coffee Facebook App•  2 months later–  45K active users–  250K wall posts–  420 houses built10.000 new likes
  23. Digital is a targetingheaven
  24. QUESTION:How many engaged girlsbetween 24 and 36 livein San Francisco?
  25. Smart Targeting•  Lots of possibilities–  Geotargeting–  Targeting by age–  By Sex–  By Interests–  By Statussa•  Different formats–  Standard–  Like the page–  Sponsored stories
  26. Mobile AppsGoogle Ads
  27. Get the most out of eachand every channel
  28. Niikka.com600friends138followers55pinners
  29. Integration level - insane J•  Twitter + TV•  Youtube + Facebook + Twitter– Description, annonations•  Facebook + Twitter + Youtube– Involver.com•  Blog + Facebook + Twitter•  Mobile + Youtube + Soundcloud
  30. #HASHTAGS•  #europesma•  #dopobede
  31. You should know by now•  What is social capital•  Why people share•  How to create a targeted campaign•  How to get the most out of thecampaign
  32. MEASURE3
  33. Are you good with numbers?2 < 3
  34. Why would you use any of thesetactics?CAC tactic1 < CAC tactic2
  35. Basic Concepts•  Pageviews•  Pageviews/Visit ratio•  Time on page•  Click through rate•  Banner Blindness
  36. Analytics Demo
  37. Evernote Demo•  Love Evernote•  Use it at schoola lot•  Meetup wasabout to come…
  38. OPTIMIZE4
  39. Digital Marketing LoopPLAN DELIVER MEASURE OPTIMIZE1 2 3 4Trial and Error
  40. A master can teach many things.But the most important lesson fora ninja is to learn oneself.
  41. Thank You!•  Nebojsa Radovic•  nebojsa@radovic.info•  Twitter.com/eniac•  Facebook.com/eniacman

×