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Digital marketing ninjutsu
- 2. A master can teach many things. But the most important lesson for a ninja is to learn oneself.
- 4. Eurovision in numbers • European song competition • 39 countries • One of the most watched non- sporting events in the world, with audience figures having been quoted in recent years as anything between 100 million and 600 million internationally.
- 5. Results • 3rd place • 150K new Facebook likes • 25K Twitter followers • more than 10 million views on Youtube
- 6. Digital Marketing Loop PLAN DELIVER MEASURE OPTIMIZE 1 2 3 4 Trial and Error
- 7. PLAN 1
- 9. GOAL: We want people to talk about us CHANNELS How do we want to do that Magazines Social Mobile …
- 10. GOAL: We want people to talk about us CHANNELS How do we want to do that Magazines Social Mobile … ADVERTISING EMAIL CAMPAIGN MOBILE APP SOCIAL MEDIA WEB SITE Facebook Ads Google Ads Banners Blog Facebook Page Twitter Youtube Blog Facebook Page Twitter Youtube
- 11. DELIVER 2
- 12. How to create content that sticks?
- 15. Reasons we share
- 18. It makes us stop and think
- 19. It’s embarassing
- 21. It will make someone smile
- 23. Social capital is a quality derived from the structure of an individual’s network relationships
- 27. Old Spice campaign in numbers • PR impressions were estimated by McBeth, at the time of the interview, at 1-1.5 billion. • Facebook fans grew by 118% • YouTube subscribers grew 227% • Twitter followers saw the biggest bump at 2,800% growth
- 28. Old Spice body wash sales have increased 107% in the past month in part thanks to that social media marketing campaign.
- 30. It’s not about you, it’s about them
- 31. Grand Coffee Facebook App • 2 months later – 45K active users – 250K wall posts – 420 houses built 10.000 new likes
- 33. Digital is a targeting heaven
- 34. QUESTION: How many engaged girls between 24 and 36 live in San Francisco?
- 35. Smart Targeting • Lots of possibilities – Geotargeting – Targeting by age – By Sex – By Interests – By Statussa • Different formats – Standard – Like the page – Sponsored stories
- 37. Get the most out of each and every channel
- 39. Integration level - insane J • Twitter + TV • Youtube + Facebook + Twitter – Description, annonations • Facebook + Twitter + Youtube – Involver.com • Blog + Facebook + Twitter • Mobile + Youtube + Soundcloud
- 42. You should know by now • What is social capital • Why people share • How to create a targeted campaign • How to get the most out of the campaign
- 43. MEASURE 3
- 44. Are you good with numbers? 2 < 3
- 45. Why would you use any of these tactics? CAC tactic1 < CAC tactic2
- 46. Basic Concepts • Pageviews • Pageviews/Visit ratio • Time on page • Click through rate • Banner Blindness
- 47. Analytics Demo
- 48. Evernote Demo • Love Evernote • Use it at school a lot • Meetup was about to come…
- 49. OPTIMIZE 4
- 50. Digital Marketing Loop PLAN DELIVER MEASURE OPTIMIZE 1 2 3 4 Trial and Error
- 52. A master can teach many things. But the most important lesson for a ninja is to learn oneself.
- 53. Thank You! • Nebojsa Radovic • nebojsa@radovic.info • Twitter.com/eniac • Facebook.com/eniacman
Notas del editor
- If I teach you some basic concepts and you add some imagination to that, you can achieve anything you want
- If Mariam does something for my campaign it will be exposed to 800 people
- If I teach you some basic concepts and you add some imagination to that, you can achieve anything you want