4. Since its launch in a Harvard dormitory in 2004, Facebook
now counts more than 750 million users worldwide.
People spend 700 billion minutes on Facebook each month.
6. 80% of 18 to 24-year-
olds and 73% of 25
to 34-year-olds use
Facebook and
Twitter
7. The mass reach of social
media and its potential to
connect and engage with
large numbers of people
make it an extremely effective
way for charities to
communicate their cause.
11. To increase your visibility online
To connect with potential and existing
donors
To communicate your cause effectively
To attract new supporters
To build existing community loyalty
How to fundraise online fundraising