Presentation at 11th European Breast Cancer Conference #EBCC-11, Barcelona, Spain, March 22, 2018

1. Patient 2.0
The Real Patient In The Virtual World
Patient 2.o
Marie Ennis-O’Connor
@JBBC Marie Ennis
O’Connor

2. “Illness Is The Night Side of Life”
Susan Sontag

3. An Accidental Tourist Finds Her Way
In The Dangerous Land Of Serious Illness
The Real Patient

4. Turning To Dr Google

5. Drawing by @JessicaHagy

6. “Healthcare, wake up. It’s not the
1990s anymore. Social media, google,
and the internet ARE
medical therapy.
My recommendation:
DO GOOGLE IT.”
Joyce Lee, MD, MPH
The Internet As Medical Therapy
Personal communication from Dr Joyce Lee

9. Corrie Painter

10. Maintaining the Human Touch in a Digital World

11. Human
Interaction
Digital Enablers
Digital
Empathy

12. Susannah Fox
Chief Technology Officer of the US Department
of Health and Human Services
“The most exciting
innovation of the
connected health
era is people talking
with each other”

13. The Internet as Empowerer

15. The Digital Information Age

16. Tweeting The Meeting
The Real Conference in the Virtual World

18. The Democratization of Knowledge

20. Medical Protection Society. Available from: www.medicalprotection.org/uk/practice-matters-issue-2/doctor-s-orders-vs-patient-choice

22. Patient 2.0

23. Encouraged medical
professionals to treat
patients as equal partners
in achieving better health
outcomes.
Enabled
Empowered
Engaged

26. “I’m convinced that
our next exponential
leap in medical
progress depends on
us learning from
networks of
microexperts”
Roni Zeiger MD
Smart Patients

29. What can we learn from patients online?

33. • The impact of the technology-driven, big data, uber-
information era we now live in is certainly not unique to
healthcare, but its effect on treatment, operations and patient-
doctor interaction within the industry are outstanding.
• The effects on how a patient approaches their health and
treatment programs are particularly transformational. We’ve
entered an era of self-empowerment, self-efficacy, and self-
advocacy amongst patients.

35. Alicia Staley
Jody Schoger
Dr Deanna Attai

38. The New Healthcare Frontier

39. Roadblocks, bumpy roads and hazards on the road to the future

40. Challenge of Digital Exclusion

41. Challenge of Information Overload
• 2.

42. Challenge of Information Quality
• 2.

43. Double Empowerment Effect
Patient Physician
Web