The success story of the Swiss Museum Pass
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How we developed the Swiss Museum Pass during the last 20 years and our learnings.
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The success story of the Swiss Museum Pass
- 2. Content 1. The Swiss Museum Sector 2. The Swiss Museum Pass 3. How to set up a Museum Pass - some reflections
- 3. 1. The Swiss Museum Sector
- 6. © Swiss Museums Association 2014
- 7. Visitors © Swiss Museums Association, Photo: Heike Grasser
- 8. 14.5 mio Visits in 2013, n= 737, total extrpolated according to he size of museums © Swiss Museums Association 2014
- 10. © Festungsmuseum Heldsberg / Musée jurassien des arts Moutier
- 11. © Regionales Landwirtschaftsmuseum Riggisberg / Musée de l’Ariana Genève
- 12. © Freilichtmuseum Ballenberg, Hofstetten / Kunsthaus Aarau
- 13. © Musée de la communication, Berne / Tanksäulenmuseum Gänsbrunnen
- 14. 2% 8% 17% 37% 10% 17% 1% 8% Archäologische Museen und Sammlungen / Musées et collections archéologiques Historische Museen / Musées historiques Kunstmuseen / Musées d'art Regionale und lokale Museen /Musées régionaux et locaux Technische Museen / Musées techniques Thematische Museen /Musées thématiques Volkskunde- und Völkerkundemuseen / Musées d'ethnographie Naturwissenschaftliche Museen / Musées de sciences naturelles Statistics 2010 © Swiss Museums Association 2011
- 15. Legal Status © IWC Museum
- 16. National Museums
- 18. © Swiss Museums Association 2014
- 19. Statistics 2007, n=221 © University Fribourg VMI
- 20. 2. The Swiss Museum Pass
- 21. Facts & Figures • 20 years on the market • 500 museums • 1.8 mio. passes • 800‘000 visits • € 8 Mio. revenue
- 22. Goals • More visitors • More visits
- 23. The History
- 24. The Founder
- 25. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Visitors 1997 - 2011 Anz.Eintritt e Raiff Anz.Eintritt e SMP, Reka, STS, PArte
- 27. Board of Swiss Musuem Pass Foundation Swiss Museumspass Office Museum Museum Museum Museum Museum Pass Holder Pass Holder Pass Holder Pass Holder Pass Holder Distribuion & Marketing Partner Distribuion & Marketing Partner
- 28. The Product
- 30. Pricinig • Museum Pass 1 year € 150 • Museum Pass 1 year PLUS € 180 (1 adult and up to 5 children) • Museum Pass 1 year Family€ 260 (2 adults and up to 5 children)
- 32. Revenue Card holder Revenue Sponsor Revenue White label cards Total Revenue Marketing & Administration Revenue Museums Museum MuseumMuseumMuseum
- 35. Sales Promotion
- 36. Results
- 37. Revenue vs. Number of Visits 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Revenue Number of visitors
- 38. Number of Visits How many museums did you visit in the last twelve months? 7 und mehr Museen besuch 4-6 Museen besucht 1-3 Museen besucht Kein Museum besucht Weiss nicht Basis: [ ] befragte Personen
- 39. Keys for Success
- 40. 1. Common goal – clear strategy 2. System of solidarity 3. System of trust 4. Involvment of partner 5. Independent organization 6. Cooperation with museums 7. Lean management 8. Steady development - patience 9. Know-how of management team 10. Strong marketing and sales
- 41. Questions
- 42. Contact • Rafael Enzler Swiss Museum Pass Foundation rafael.enzler@museumspass.ch
- 43. Thank you.