The document discusses implementing the statistical programming language R in small and medium-sized German companies (Mittelstand). It outlines a three-level process: first contact, proof of concept, and production. At the first contact level, individual employees begin using R independently. The proof of concept level involves selecting high-value projects and demonstrating feasibility. Full production implementation requires a focus on software development practices like versioning, testing, and maintenance. The challenges include gaining support from IT departments and ensuring analytical and business needs remain aligned.