The document discusses social media tools that were used in response to the Deepwater Horizon oil spill. It provides a list of social media platforms and their uses, including photo and video sharing sites like Flickr and YouTube, social monitoring and metrics sites, social bookmarking sites, microblogging on Twitter, live streaming on sites like Ustream and CoverItLive, and social networks like Facebook. It also discusses lessons learned from the response, such as engaging stakeholders early and knowing target audiences. The goal of future efforts is to model best practices from the Deepwater Horizon response, share lessons, and educate others through various social media sites and platforms.
10. LeaderviewSocial Network Live casting Social Media Dashboard Social News Facebook is a gathering spot for friends Emer Public Info Hootsuite allows users to connect to multiple social networks from one website (also Netvibes) Digg features user-submitted stories ranked on popularity (also Stumble Upon) Content Management System Content Delivery System Inquiry Management System Contact Management Records Management Reporting
11. Lessons Learned TOP 5 Don’t wait Plan your platforms Plan your products/processes Experience is the best teacher Plan-Do-Check-Act Others Get buy in Who’s the boss Cultivate content Know you audiences Centralize Brand Market Engage First Responders Information Protection Retention & Evidence Develop resources for visualization and translation
12. Emergency Public Information and Social MediaEPI + Web 2.0 = EPI2oh EPI2oh Goals Education and Demo Sites EPI2oh.org EPI2oh.com Facebook EPI2oh Twitter EPI2oh Flickr EPI2oh YouTube EPI2oh Slideshare EPI2oh Model practices from Deepwater Horizon Response Share best practices Educate/train Research new tools Respond