Example_Ed Portillo Capstone_Sustainable IT Training

Sustainable IT That Aligns
People Planet And Profit

Sustainable IT Training
Walsh College – Capstone 2009 - Edward Portillo
Edward_Portillo@hotmail.com

Eco-IT Consulting - Sustainable IT Training Guide

1. Introduction
2. Sustainable IT Process Model
3. Identify
4. Analyze
5. Plan
6. Improve
7. Evaluate
8. References

1. Introduction

1.1 Sustainable IT Training
1.2 Course Objectives
1.3 Eco-IT Consulting
1.4 Terms That Are Used to Describe quot;Green ITquot;
1.5 Eco-IT Consulting defines “Sustainable IT”
1.6 Participation
1.7 Introduction
1.8 Ground Rules
1.9 Training Agenda
1.9.1 Sustainable IT Benefits
1.9.2 Computers Are Filled With Toxins
1.9.3 Specialized Training For You
Photo: Flickr - creative commons license

1.1 Welcome: Sustainable IT Training

Our highly trained consultants will provide you with a simple framework so you can start
developing your personalized sustainable IT strategy


1.2 Our Objectives: Assist Your Company in Finding Energy Saving Opportunities To Increase
Profits And Reduce Carbon Emissions

Define “Sustainable IT” and identify program requirements
Supply a structured framework for the Sustainable IT process
Techniques on building a Sustainable IT strategy and policy
Best practices on developing a greener data center
Insight on how to promote green behavior and share information locally and globally

1.3 Eco-IT Consultants Have A Passion To Help Mid-To Large-Sized Companies Identify, Analyze,
Plan, Improve and Evaluate IT Sustainability Needs

Specializing in sustainable IT services
Dedicated to providing the right Sustainable IT opportunities to reduce cost and
environmental footprint
Skilled in assisting you to create realistic goals that will grow your global competitive
advantage while improving IT effectiveness

1.4 There Are Three Terms That Are Used to Describe quot;Green ITquot;, all with slightly different
meanings. Eco-IT Consulting's Business Model Aligns Best With quot;Sustainable ITquot;
Lean IT
Focuses on the consolidation of IT resources into the most efficient, high-performance configuration
Reduces the amount of hardware required by an organization to support their operations
Examples: Server virtualization, Software-As-A-Service (SAAS)

Green IT
Centers on reducing the impact of IT operations on the environment
Short-term goals with immediate impact
Examples: Power management software, energy efficient hardware, reducing toxic materials, ensuring
recycling methods, assessing carbon footprint

Sustainable IT
Sustainable IT unites all of the benefits gained through lean IT and green IT , along with
exploring the long-term impacts of IT operations on society and the environment.
Sustainable IT is a strategic approach to managing IT operations, purchasing practices,
reduction in paper usage, waste management and aligning sustainability to business objects.

1.5 Eco-IT Consulting defines “Sustainable IT” as: Developing a sustainable culture between IT
and the business which aligns green best practices to improving IT effectiveness.

Environmentally
IT reducing carbon responsible
emissions purchasing
practices

Sustainable
Hardware lifecycle
Infrastructure for
from production
green business
IT
through recycling

Doing the right
Reducing hardware
thing
and software costs
(People, Planet & Profit)

“Reduce, Reuse, Recycle.”

1.6 This course offers some opportunities for you to work through problems in small groups

To receive the most value and benefit from this course, active participation is essential


1.7 Introductions

Name and department?

Title and time with your company?

Why you feel “Sustainable IT” is important to your company?

What do you want to get out of the class?

1.8 Ground Rules

Open to questions during the sessions

Open issues board

Cell phones off

Start on time, end on time

1.9 Training Agenda
Day 1

Morning Afternoon
8:30-9:30 AM - Introduction 12:00-1:00PM -Lunch
9:30-10:30 AM – eWaste 1:00-2:00 PM - Stakeholders Support
10:30-11:00 AM – Break 2:00-3:00 PM - Green Mission Statement
11:00-12:00 PM - (IAPIE) Sustainable IT 3:00-3:30 PM - Break
3:30-4:30 PM – Start Assessment

Day 2

Morning Afternoon
8:30-9:30 AM – Continue Assessment 12:00-1:00PM -Lunch
9:30-10:30 AM – Measure Carbon Footprint 1:00-2:00 PM – Green Project Management
10:30-11:00 AM – Break 2:00-3:00 PM – Sustainable IT Opportunities
11:00-12:00 PM – Build Baseline 3:00-3:30 PM - Break
3:30-4:30 PM – Carbon Offsets

1.9.1 It’s Essential That Your Employees Are Thinking Green, So Profits Are Not Depleted On
Inefficient Operations. Benefits To Applying Sustainable IT Include:

Immediate energy savings with no startup costs
Becoming more environmentally friendly
Being prepared for the carbon cap-and-trade system which is likely to happen in next few
years, limiting the amount of C02 a company can emit
Saving hardware and software costs
Reducing heat and noise in the office
Developing an easier to maintain IT
Increasing security
Gaining better remote access
Global competitive advantage
Driving innovation based on present and future consumer and regulatory trends
Capturing new marketplace and financial opportunities

1.9.2 Besides Consuming Lots of Energy, Computers Are Filled With Toxins, And If They Aren’t
Disposed Of Properly, Those Toxins Can Damage The Environment

“According to the U.S. Environmental Protection Agency (EPA), Americans throw out more than 2 million
tons of consumer electronics annually, making electronic waste (also known as e-waste) one of the fastest
growing components of the municipal waste stream. When these electronics break down, they release
mercury and other toxins”.1
A CRT monitor may contain more than 6 percent lead by weight.2

Toxins In A Desktop Computer
1. Lead and solder in cathode ray tubes
2. Arsenic in older cathode ray tubes
3. Antimony trioxide used as flame retardant
4. Polybrominated flame retardants in plastic
casings, cables, and circuit boards
5. Selenium used as a power supply rectifier in
circuit boards
6. Cadmium in circuit boards and semiconductors
7. Chromium used as corrosion protection in steel
8. Cobalt in steel for structure and magnetism
9. Mercury in switches and the housing

Source: (1) EPA
(2) InfoWorld - Greening the enterprise from top to bottom

1.9.3 Before We Get Started, How Else Can We Specialize This Training For You?
Whether you started Sustainable IT initiatives, or you are considering them in the
future:
What areas are you particularly interested in learning about? Or has a situation
happened that made you think you should start a green strategy?
List several below:
1. ___________________________________________________________
2. ___________________________________________________________
3. ___________________________________________________________
4. ___________________________________________________________
5. ___________________________________________________________
6. ___________________________________________________________
7. ___________________________________________________________
8. ___________________________________________________________
9. ___________________________________________________________
10. ___________________________________________________________


1. Introduction
2. Process Model
3. Identify
4. Analyze
5. Plan
6. Improve
7. Evaluate
8. References

2. Process Model

2. 1 Eco-IT Consulting (IAPIE) Sustainable IT
Process Model
2.2 Details Of The (IAPIE) Sustainable IT
Process Model
2.3 (IAPIE) Sustainable IT Process Model
Road Map


2. 1 Eco-IT Consulting (IAPIE) Sustainable IT Process Model Is A Proven Model To Keep You On
Track In Accomplishing Your Sustainable IT Goals

Eco-IT Consulting (IAPIE) Sustainable IT Process Model

5
Evaluate
Identify
1

4
Improve
Analyze

2

3 Plan

2.2 The Details Of The (IAPIE) Sustainable IT Process Model Are Very Simple To Follow And
Learn
IDENTIFY
Influence Strategic Decisions Making For A Sustainable
•
Driven Company Culture
5
Evaluate
ANALYZE
Identify Capture the current state of IT and business operations
•
and measure the effectiveness
1

PLAN
4
Align and deliver projects with a “Think Green” mindset
•
Improve

IMPROVE
Analyze
Develop efficiencies, reduce cost and position your
•
2
company so customers understand your dedication to
reducing your impact to the environment
3 Plan
EVALUATE
Keep your Sustainable IT program on track , ahead of the
•
curve and well prepared for anticipated carbon-cap
regulations

Tip: At the beginning of each stage in the (IAPIE) sustainable IT process,
we will refresh your memory on the objective for that section

2.3 By Following The (IAPIE) Sustainable IT Process Model Road Map,Your Company Will
Achieve Benefits That Surpass Past Efficient IT Operations

Process Identify Analyze Plan Improve Evaluate
Step

•Appt a Chief Green Officer
•Write a company •Participate in a carbon
•Stakeholder •Assessment of IT
environmental policy neutral program
support operations •Track your data
•Measure projects with a •Strive to be a paperless •Benchmark
•Greener •Measure carbon
green mindset and against company
Activity mission footprint •Conduct audits
environmental performance
statement •Initiate waste management
•Build a baseline •Certifications
•Align and deliver greener
programs •Work with only environ.
projects
supporting suppliers

•Infrastructure to support
•Reduce hardware and
telecommuting
•Web based Systems software costs •Leverage A Service-
IT
(Paperless Systems) Oriented Architecture
•Track and audit
Support •Greener data center
infrastructure inventory

Make decisions that take Improve efficiencies,
Maintain a global
Implant sustainability into
Result into account the impact reduce cost and getting
the company culture competitive advantage
on the environment public recognition


1. Introduction
2. (IAPIE) Sustainable IT Process Model
3. Identify
4. Analyze
5. Plan
6. Improve
7. Evaluate
8. References

Identify Analyze Plan Improve Evaluate

3. Identify

3. 1 Objective: Identify
3.2 Stakeholder Support
3.3 Example: Building Stakeholders Support For A
Greener Company
3.4 Triple Bottom Line
3.5 Align Your Companies Mission Statement Into A
Green One
3.6 What To Articulate in Greener Mission Statements
3.7 Greener Mission Statement: Individual Exercise
3.8 Greener Mission Statement: Team Exercise
3.9 Quiz: How Green Are You? (1-4)
3.9.1 Quiz: How Green Are You? (5-8)
3.9.3 Quiz: How Green Are You? (ANSWERS)



3.1 Objective: Identify
+

1 2 3 4 5


Objective:
Influence Strategic Decisions Making For A Sustainable Driven Company Culture
• Build stakeholder support
• Create a culture that looks for consumption opportunities and values that minimize environmental impact


3.2 Building A Strong Alignment Between IT And The Business Stakeholders Is The Key To Starting
An IT Sustainable Program

Relationship Management is the process of establishing and accomplishing goals related to a
continuous involvement with a person or a group

The Three Steps in building a relationship with stakeholders:

1. Establish and assess goals to build a alignment between IT and the business
2. Gain the stakeholders confidence by putting a strategy in place that positions you as a
trusted advisor
3. Maintain the business stakeholders’ confidence by selecting projects that align with
business values


3.3 Example: Building Stakeholder Support For A Greener Company
Yalmaz Siddiqui, Office Depot’s director of environmental strategy, who is responsible for advising his
company on the development and integration of environmental programs throughout its global
operations, has a five-part “mantra” in getting the message across to stakeholders.

Mr. Siddiqui five-part “mantra” to getting a green program supported by stakeholders:

Why Green • Prepare for emerging needs and risks

Buy Green • Ensure a customer-focused assortment and “walk the talk”

Be Green • Reduce long-term operating costs

Sell Green • Grow sales in all channels

Tell Green • Promote and protect the Office Depot brand

Tip: Best way to enlighten the stakeholders on the benefits of going green is by explaining the monetary benefits


3.4 Triple Bottom Line Is A Form Of Reporting That Weights The Impact Your Business Has In
Terms Of Social and Environmental Values Along With Financial Returns

According to Andrew W. Savitz, author of The Triple Bottom Line sustainability is a powerful and
defining idea: a sustainable corporation is one that creates profit for its shareholders while
protecting the environment and improving the lives of those with whom it interacts. It
operates so that its business interests and the interests of the environment and society
intersect.

TBL Values

• Treating your employees right and the
community where your business operates
People • Donation or projects that go towards the
common good of the community
• Strive to minimize its ecological impact in all
areas - from sourcing raw materials, to
production processes, to shipping and
administration
Planet • Refrain from the production of toxic items
The
• “Cradle to gravequot; approach and in some
cases quot;cradle to cradle“.Taking responsibility Triple
for goods after they've been sold
Bottom
• It must be made in accordance with the
Line
other two principles of People and Planet
Profit • Demanding that their suppliers follow the
Profit
same values


3.5 Align Your Companies Mission Statement Into A Green One

A green mission statement can be developed to closely align with the company’s existing mission
statement

Traditional Mission Greener Mission
Statement Statement
• Direct a company in any • Includes the outcome your
business cycle statement will have on the
consumer or the environment
• Acts as a moral and corporate
compass • Drives the redefining of
existing company environment
• It’s a promise policies
• It’s what you are doing now • Creates a culture that looks
for consumption opportunities
• It’s what you plan on doing
and creates more value with
less environmental impact

Green mission statements influence better strategic decisions making, further engage
employees & stakeholders, & implant sustainability into the company culture


3.6 What To Articulate in Greener Mission Statements

According to Michigan’s Department of Environmental Quality when making your mission
statement it important to articulate your environmental mission and goals
Emphasize continuous environmental improvement
Promote reuse, reduce and recycling
Commit to communication and interaction with the public
Emphasize compliance with relevant environmental laws and regulations

Example: Starbucks
“Starbucks is committed to a role of environmental leadership in all facets of our business”.
Starbucks is committed to a role of environmental leadership in all facets of our business
We fulfill this mission by a commitment to:
Understanding of environmental issues and sharing information with our partners
Developing innovative and flexible solutions to bring about change
Striving to buy, sell and use environmentally friendly products
Recognizing that fiscal responsibility is essential to our environmental future
Instilling environmental responsibility as a corporate value
Measuring and monitoring our progress for each project
Encouraging all partners to share in our mission


3.7 Greener Mission Statement: Individual Exercise
Key Points Answer Key Points Add A Green Aspect To Them
• What inspirational purpose
appeals to higher values in both
your employees and customers?
Purpose • What role does it plays in the
industry and community?

• What is your business strategy, and
how does it appeal to your
employees and customers?
Strategy
• What is your company dedicated
to? (Quality, customers, success
etc.)

• Identify values that form a link to
the organization's strategy that
employees can be proud of.
Value
• Benefits and ideologies behind
your product.

• What is the organizational culture?
• How does employee behavior
Culture relate to customer perception and
value?


3.8 Greener Mission Statement: Team Exercise

1. Write out your company’s existing mission statement.

2. Based on your teams notes, brainstorm together to create a new greener mission statement
for your company.

3. Identify how this new mission statement would impact your customer, employees and
vendors?


3.9 Quiz: How Green Are You? (1-4)

1.The leading greenhouse gas is:
a) water vapor
b) methane
c) carbon dioxide
d) nitrous oxide
2. Wind power capacity in the U.S. in 2007 increased by:
a) 0%
b) 27%
c) 62%
d) 100%
3.The most common source of renewable energy in the world is: Photo: Flickr - creative commons license
a) solar
b) wind
c) geothermal
d) hydroelectric
4. In 2004, the sector that emitted the highest amount of carbon dioxide was:
a) transportation
b) industrial
c) commercial
d) residential
Source: Forbes – How Green Are You?

5.The U.S. state capable of producing the most wind energy in 2006 was:
a) California
b) Illinois
c) Minnesota
d) Texas

6. In 2005, renewable energy made up what percentage of total energy?
a) 1%
b) 6%
c) 10%
d) 20%

7. Which of the following is NOT grown for the purpose of producing biodiesel?
a) rapeseed
b) soybeans
c) palm oil
d) carrots
8.The energy saved by recycling a can of Coke could run a TV for:
a) 15 minutes
b) half an hour
c) two hours
d) three hours

9. Last week, the Intergovernmental Panel on Climate Change reported that by the end of the
century, temperatures would probably increase by:
a) 1.5 to 3.5 degrees Fahrenheit
b) 2.5 to 4.5 degrees Fahrenheit
c) 3.2 to 7.2 degrees Fahrenheit
d) 7.2 to 9.5 degrees Fahrenheit
10.The sector that consumed the highest percentage of energy in 2005 was:
a) commercial
b) residential
c) industrial
d) transportation
11) Which of the following sources of renewable energy are not dependent on weather?
a) Geothermal
b) Solar
c) Wind
d) Hydroelectric


3.9.3 Quiz: How Green Are You? (ANSWERS)
ANSWERS
1. C
2. B
3. D
4. A
5. D
6. B
7. D
8. D
9. C
10. C
11. A


Eco-IT Consulting - Green IT Training Guide

1. Introduction
3. Identify
4. Analyze
5. Plan
6. Improve
7. Evaluate
8. References


4. Analyze

4.1 Objective: Analyze
4.2 What To Examine In The Sustainable IT
Assessment (1-4)
Assessment ( 5-7)
Assessment ( 8-9)
4.5 What To Examine In The IT Assessment
(10-11)
4.6 Carbon footprint
4.7 Measuring Your Carbon Footprint
4.8 Take Your Time When Measuring Your
Carbon Footprint
4.9 Build A Baseline
4.9.1 Importance Of The Baseline



Objective: Analyze
+

1 2 3 4 5

Analyze
Identify Plan Improve Evaluate

Objective:
Capture the current state of IT and business operations and measure the effectiveness
• Measure carbon footprint
• Build baseline


4.1 What To Examine In The Sustainable IT Assessment (1-4)

Opportunity Areas Key Questions
1. Information about your Number of employees?
company How many offices?
2. Computers Do you mainly have desktops or notebooks?
How many desktops?
How many laptops?
3. Web based Systems What internal or external processes exist in your company that are paper based?
(Paperless Systems) Name all of the paper based systems?

4. Service-oriented Is your company leveraging a Service-Oriented Architecture?
architecture Platform As A Service? (Salesforce.com, CRM)
Software As A Service? (Activities that are managed from central locations rather than at
each customer's site)
Data As A Service? ( Access Database outside of your companies infrastructure)
Infrastructure as a Service? (IaaS) (fully outsourced service)


4.2 What To Examine In The Sustainable IT Assessment ( 5-7)

5. Telecommuting How many employees must come to the office everyday?
Do you have all the web-based applications necessary to work remotely?
How many offices?
6. Supply Chain Does your company care if supplies have green credentials?
When evaluating suppliers, is being green a criteria in the decision process?
If so, is being green equal with cost and quality in your decision process?
Does your company require suppliers to be focused on environmental improvements?
Does your company utilize local supplies to minimize transportation cost?
7. IT Infrastructure Inventory Does your company track a centralized inventory of all or your IT Infrastructure systems?
Is the inventory process up to date? Is there an audit process to check it for accuracy?


4.3 What To Examine In The Sustainable IT Assessment ( 8-9)

8. Energy Consumption Do you focus on lowering your companies energy costs? If so, how?
Are you receiving any energy from renewable resources? If so, how much?
Is your company striving to be carbon neutral?
Does your company use a program to control the power on desktop computers?
Are all your monitors LCD, since they use less power than CRT?
Does the standard client load on our computers shut off screen saver?
When buying IT equipment does your company consider if the product is configured for low
energy consumption?
Does your company have a wireless network or is it wired?
9. Waste Management Does your company measure the amount of waste you produce?
How do you manage hazardous waste? Is that measured?
Does your company have separate waste baskets for recycling materials?
Do you have a place for your employees to recycle old batteries, phones or light blubs?
What do you do with old computer equipment?
How is it disposed?
Do you use a services that disposes it for you? Do you know what they do with it?
Do you ever donate it to schools or other charities?
Do you offer the old equipment to your employees?


4.4 What To Examine In The Sustainable IT Assessment(10-11)

Phase 1 - APER Key Questions
Analysis Steps
10. Printers and Copiers Does your company use eco-fonts that use less ink?
Are your printers defaulted to print double sided?
Does your company print with a low quality to save ink?
11. Data Center Does your company use virtualization? What percentage of your servers are in a virtual
environment?
Does your company monitor and control the amount of data that is stored?
Does your company have a process to remove duplicate files from the servers?
Does your company use multiple data storage tiers?
Does your company have a data retention policy in place? Is it classified?
How many data centers does your company have? If more than one, can they be consolidated?


4.5 Our quot;carbon footprintquot; is a measurement of the impact our actions have on the
environment. It's a recount of the amount of greenhouse gases produced in our day-to-day lives
through burning fossil fuels for electricity, heating and transportation



4.6 Measuring Your Carbon Footprint Can Drive The Priorities Of Your Green Projects
A carbon footprint is a measurement of the impact our actions have on the environment, and in particular
climate change. It’s the sum of the amount of greenhouse gases produced in our day-to-day lives through
burning fossil fuels for electricity, heating and transportation etc.

4 Tools To Measure Your IT Footprint:
1. The EPA has developed a free to download Low Carbon IT Savings Calculator that lets companies
estimate the savings from using Energy Star certified computers and control power management
software on those computers.
Free to download
http://www.climatesaverscomputing.org/tools/applications/
2. Edison energy savings software was developed by Verdiem, a company that has helped companies
reduce energy waste from IT devices.
Free to download
http://www.verdiem.com/resources.aspx
3. 1 E has an award winning PC power management solution that saves energy, cuts costs and reduces
CO2 emissions.
Download a Free 30-day evaluation
http://www.1e.com/energycampaign/Calculation.aspx
4. Stanford’s Information Technology Services has a free web application called “BigFix”. BigFix has real-
time visibility and control of your desktop, laptop, and peripheral power.
Free to use web application
http://www.co2freeradicals.org/calculate.html


4.7 Take Your Time When Measuring Your Carbon Footprint, It Should Not Be A Rushed Exercise

Four major steps are used to measure your carbon footprint:

Track, calculate, and
Define what is included in Set your baseline Report your results to
analyze your footprint
your carbon footprint stakeholders

• Once you get the data
• How much do you want to •You need to establish a • Present your carbon
footprint findings to
charted, you can determine
measure? Tracking less is baseline year by which your
important stakeholders
future performance and ID
easier, but you may want your future progress will be
problems now by comparing
estimate to be more accurate measured
similar site locations for
abnormalities
• How far upstream and
downstream will you measure?

• Will you measure the impact
of your suppliers into your
carbon footprint?

Measuring your carbon footprint can help your business by improving efficiencies, reducing cost and
getting public recognition for taking action to reducing impacts to the environment.

4.8 It’s important to get a baseline of the current state of your IT and business environment so
you can better define what must be enhanced in order to meet the future needs of your
company

Baseline assessment will likely reveal issues that the company is already aware, however, what
were once only a gut feeling about your environment can be supported by hard facts.

Once your assessment is complete it will help identify the new sustainable IT projects that
must be staffed and funded down the road. Start by asking the stakeholders to state their
vision for the future deployment of IT within the enterprise.


4.9 Importance Of The Baseline: You Can't Manage What You Can't Measure
Research conducted from Forrester found that although 85 percent of leading consumer
businesses have engaged in some sort of sustainability-related initiative, several are lacking
baselines against which yearly benefits can be measured.
It’s one thing to say $7 million was invested in energy-saving technology, but it’s far more
prevailing to say that waste was reduced by 55% since 1999

Forrester also found these tips when calculating your green IT baseline
Guide your greening effort with solid data
Create realistic goals. Measuring IT’s energy consumption will help you estimate the
possible environmental and economic benefits of going green
Measure the benefits over time. Once you have implemented green upgrades to your IT
assets, compare your new energy consumption to your baseline, highlighting both
environmental and economic savings

Tip: If you don't know how much power your IT equipment is using and how much greenhouse gases are
being produced by them, it going to be difficult coming up with a plan to reduce both.



1. Introduction
2. (IAPIE) Green IT Process Model
3. Identify
4. Analyze
5. Plan
6. Improve
7. Evaluate
8. References


5. Plan

5.1 Objective: Plan
5.2 Think Green For All Of Your Projects
5.3 Write A Company Environmental Policy
5.4 Sample: Environmental Policy Provided By
The EPA


5.1 Objective: Plan
+

1 2 3 4 5

Plan
Identify Analyze Improve Evaluate

Objective:
Make decisions that take into account the impact on the environment
• Measure projects with a green mindset and against environmental performance
• Write a company environmental policy


5.2 Think Green For All Of Your Projects
Green project management is a model where we think green throughout our project and make decisions that
take into account the impact on the environment. This concept was developed by Tom Mochal and Andrea
Krasnoff of TenStep, Inc.
Include The
Environment In The
Integrate The
Scope Definition
Company’s Environment In The
Environmental Policy Change Control
Process

Incorporate How
Add Environmental Environmental
Concerns Section To Aspects Will Be
Charter Throughout
Spheres Of Influence
To A Greener Project
Analyze And
Measure The Environment-Related
Environmental Lessons Learned
Impact

Risk Constraints Add Environmental-
Based On Related Stakeholders
Environmental Needs Environmental
Performance Goals


5.3 Write A Company Environmental Policy

According to the Natural Environment Research Council, an environmental policy is the
communication of your policy internally within your company and externally to your customers
and suppliers. The policy should be specific, achievable and clearly written to be understood by
employees, suppliers and customers. In addition, it must be supported by senior management and
reviewed yearly.

Goal Key points of what you want to achieve from the policy
• Assess the environmental effects of all operations.
Assess • Monitor progress and review performance (annually)

• Comply with existing environmental regulations
• Comply with applicable codes of practice
Comply
• Expect similar environmental standards from all suppliers and contractors
• Participate in discussions about environmental issues

• Reduce pollution, emissions and waste
Reduce • Reduce the use of all raw materials, energy, and supplies

• Continuously seek to improve environmental performance
• Raise awareness, encourage participation, and train employees
Improve
• Assist customers in making environmentally responsive decisions
• Work with the local community


5.4 Sample: Environmental Policy Provided By The EPA


6. Improve
6.1 Objective: Improve
6.2 Understanding Carbon Offsets
6.3 Find Companies That Provide Carbon
Offset Credits
6.4 Reduce The Amount of Paper And Ink
Your Company Uses
6.5 Finding Companies That Recycle, Donate
6.6 Design Your Data Center To Be Greener
6.7 Consolidate Your Number Of Servers
With Virtualization
6.8 Optimize Storage With Thin Provisioning
6.9.1 Backup Your Data Efficiently To Reduce
Power And Cooling With Data
Deduplication
6.9.2 Telecommuting Can Reduce Your Power
Consumption And The Need For New
Computers

6.1 Objective: Improve
+

1 2 3 4 5

Improve
Identify Analyze Plan Evaluate

Objective:
Develop efficiencies, reduce cost and position your company so your customers will understand your
dedication to reducing your impact on the environment.
Start a carbon neutral program
•
Strive to be a paperless company
•
Participate in a waste management program
•


6.2 Understanding Carbon Offsets
According to David Suzuki award-winning scientist, environmentalist and broadcaster “Carbon offset “ is an
emission reduction credit from another organization’s project that results in less carbon dioxide or other
greenhouse gases in the atmosphere than would otherwise occur. Carbon offsets are typically measured in
tons of CO2-equivalents (or 'CO2e') and are bought and sold through a number of international brokers,
online retailers, and trading platforms”.1
Currently there is no US federal greenhouse gas emission reduction program. Voluntary carbon offset
programs plays a role in companies demonstrating leadership in addressing global warming and being
perceived as carbon neutral.

Example

Wind Energy Company Sells Company Purchases
Carbon Offset Carbon Offset

• Benefits because projects are more • Can claim their purchase resulted in a
economical feasible new non-polluting energy
• May save money as it may be less
expensive for them to purchase
offsets than to eliminate their own
CO2 emissions

Source: (1) David Suzuki Foundation – What is Carbon offset?


6.3 Find Companies That Provide Carbon Offset Credits
According to Tufts University who release a report on the best rated carbon offset
companies recommend 1:

Atmosfair
Carbon Catalog has a large directory of carbon offsets. It gathers information from dozens
of offset provider websites.
http://www.carboncatalog.org/providers/atmosfair/

Climate Friendly
Helps to manage and reduce your carbon emissions and help slow global warming by
purchasing carbon credits through Climate Friendly.
https://climatefriendly.com/

Native Energy
Native American, farmer-owned, community based renewable energy projects that create
social, economic, and environmental benefits.
http://www.nativeenergy.com/

Source: (1) Planet Green – Top rated carbon offset companies


6.4 Reduce The Amount of Paper And Ink Your Company Uses
“Research finds that the average employee wastes $85 worth of printer paper and ink each year through
unnecessary printing.” 1
“Each year the U.S. alone consumes around 200 million tons of wood products, The largest source of wood
consumption is paper production”. 2
“The U.S. has less than 5 % of the world’s population, but it consumes 30 percent of the world’s paper.” 2

Things you can do:
Reduce the amount of paper your company uses.
Scan all your documents
Direct faxes to be delivered to your computer
Eco-fonts – reduce the environmental cost of printing with a new font that can cut ink usage by 15 %.
Free to download: http://www.ecofont.eu/ecofont_en.html
Set the default to print double sided.
Set the default to print at a low quality to save ink for all of the printers.
Use soy ink versus petroleum-based inks.
Consider “tree-free” bleach-free papers. http://treefreepaper.com/treefree101.php

Source: (1) InfoWorld – 25 facts you should know about green IT.
(2) Green IT book

6.5 Finding Companies That Recycling, Donate, Or Disposing Of End-Of-Life Equipment
Many companies don’t know how to dispose of their end-
of-life equipment, they usually fill up storage areas with it.
If your company is in a similar situation, wondering if you
should recycle or donate it.? Contact www.Earth911.org
for help. They can direct you to a local resource for
recycling, donating, or disposing of end-of-life equipment.

List of the largest recycling companies:
Waste Management – Member of Sony’s take back
recycling program
http://www.wm.com/wm/services/recycling_ecycle.asp

IBM Credit Corporation – Online buyback for up to
250 computers, in addition they offer disk overwrite
services to protect data.
http://www.recycle.net/trade/aa027447.html

UNICOR Federal Prison Industries – Offers
nationwide coverage.
http://www.unicor.gov/recycling/


6.6 Reducing Power Consumptions On Desktops And Laptops

Power Management - Companies can save between $25 and $75 (or more) on power bills per
PC per year by powering down computers when they're not using them.2 According to
Gartner, energy use in 2008 will account for 48 percent of all IT budgets.1

Things you can do:
Shut down machines that are not being used.
Use Windows' built-in power-management features, standby and hibernate with (WOL)
Wake on LAN. The standby and hibernate setting put computers to sleep when they're
inactive, and WOL wakes them up when software updates are required.
Disable the ability for employees to use screensavers. A screensaver can use 100W of
power versus 10W in sleep mode.
When buying a new desktop or laptop look for Energy Star systems. The efficient systems
will help to reduced your energy costs.

Source: (1) CIO Asia Magazine - Gartner: Modernize data centres or risk energy costs
(2) InfoWorld - Greening the enterprise from top to bottom


6.7 Consolidate Your Number Of Servers With Virtualization

Server virtualization provides the ability to run multiple clients and programs from a single,
server. The thought behind server virtualization is to move the workloads from underutilized
servers and consolidate on the number of systems.
A study by McKinsey found that out of a total of 458 servers at four production datacenters, 32 percent
(146 in all) were running at or below 3 percent peak and average utilization. These types of zombie servers
are prime contestants for unplugging to free up space and power and reduce cooling needs. 1
VMware has a green calculator on its website, which can provide your company an idea of the potential
savings that can be reached by virtualizing your server environment.
http://www.vmware.com/solutions/green/calculator.html
Some of the popular companies that offer virtualization are:
VMware - http://www.vmware.com/
Microsoft - http://www.microsoft.com/virtualization/default.mspx
Xen - http://www.xen.org/



6.8 Optimize Storage With Thin Provisioning
Thin Provisioning (TP) is an optimization strategy for storage that lets IT
administrators efficiently utilize storage area networks (SAN). TP operates by
allocating disk storage based on the minimum space required by each user at any
given time.
By purchasing and operating fewer disk drives, companies can reduce power, cooling
costs.

Some of the companies that offer Thin Provisioning services:
3PAR
http://www.3par.com/products/software/thin_provisioning.html

Compellent Technologies
http://www.compellent.com/

LeftHand Networks (now owned by HP)
http://h18006.www1.hp.com/products/storage/software/tpsxp/index.html

Pillar Data Systems
http://www.pillardata.com/resources/press-releases/2008/2020-application-aware-thin-
provisioning.shtm


When you design or redesign your data center to be greener, examine how you can make it as efficient as
possible. “According to a study by Lawrence Berkeley National Laboratory, 2007 the servers in a
datacenter accounts for about 55 percent of the electricity costs. The remaining power is use to support
the equipment.”1
What to look for:
Power distribution units operating well below their full load capacities
Air conditioners units forced to use extra power to drive air at high pressures over longer distances
Design in the floor layout should have hot air and cold air segregation in mind
Be sure to take advantage of power-saving features on the servers
Use vented floor tiles to facilitate the maximum airflow
When replacing servers use energy efficient servers
Power down servers that are not being used and consolidate servers when possible
Consolidating can save you about US$560 per year per server.
Redundant servers are good for ensuring uptime, but not a very energy efficient solution. To accomplish
the security of redundancy with having to run extra servers, use virtualization to run your multiple
servers

Source: (1) Green IT book


6.9.1 Backup Your Data Efficiently To Reduce Power And Cooling With Data Deduplication

Data deduplication compares files at a block level and removes all non-unique objects. When
implemented correctly, data deduplication can have a dramatic impact on the storage capacity
required to retain and protect backup data thus the overall storage footprint inside the data
center.
When effectively deployed, deduplication can eliminate 90-95% of the redundant data in your
data center reducing storage requirements by upwards of 20x. When replicating data for
disaster recovery purposes, less data is sent across the network and overall bandwidth
consumption is reduced by almost 500 times. 1
Data deduplication also provides a great advantage in lowering power consumption if you have
a number of remote sites since less hardware will be required to store backup data and less
data will have to be replicated, minimizing network traffic and the associated network
infrastructure.
The industry leader in data deduplication solutions is:
Data Domain - http://www.datadomain.com/products/Global_Compression.html



6.9.2 Telecommuting Can Reduce Your Power Consumption And The Need For New Computers

A telecommute program is a work arrangement that provides employees flexibility in their
work location and hours which can reduce power consumption and save your company
money.
Sun Microsystems says their telecommuting program has saved the company $255 million
over 4 years. 1
“ If all commuters worked from home just one day a week, 5.85 billion fewer gallons of oil
would be used each year”.2
Calculate your saving by telecommuting.Telecommuting resource “Undress for Success “
offers a free tool for predicting savings from telecommuting. The calculator draws on
recently released U.S. Census American Community Survey figures and data from many
studies.
http://undress4success.com/research/telework-savings-calculator/

Sites to learn more about telecommuting:
Telecommuting 360 http://www.telecommuting360.com/
ITAC - The Telework Advisory Group for WorldatWork http://www.workingfromanywhere.org/
The Clean Air Council http://www.cleanair.org/Transportation/greenCommute.html

(2) InfoWorld – 25 facts you should know about green IT.

7. Evaluate

7.1 Objective: Evaluate
7.2 Conduct Audits
7.3 Appoint a CGO
7.4 When Purchasing Hardware Look At The
Level The Products Are Certified7.2 Quiz
2: Green IT? (1-2)
7.5 E-Waste Is An International Concern And
The United Nations Has Implemented A
Common Governance Program
7.6 Quiz 2: Green IT? (1-2)
7.8 Quiz 2: Green IT(ANSWERS)


7.1 Objective: Evaluate
+

1 2 3 4 5


Objective:
Keeping your Sustainable IT program on track and ahead of the curve so your company is prepared for
a likely future carbon-cap regulation.
Conduct audits
•
Appoint a Chief Green Officer (CGO)
•
Certifications
•


7.2 A structured approach to planning and implementing Audits can be done using An
Environment Management System (EMS) is a tool for managing the impacts of the companies
actions on the environment.

An EMS Audit Can Help You with:
Environmental liabilities
Inefficient use of resources
Wasteful process
Raising the bar for corporate image
Developing awareness with your employees
Understanding of the environmental impacts of business activities
Improving environmental performance, through more efficient operations

7.3 Appoint A Chief Green Officer (CGO)To Be Responsible For Environmental Stewardship,
Corporate communications, Strategic Partnerships,And Product Development.

The Chief Green Officer’s responsibilities:
Reducing the companies carbon emissions
Engaging cross-functional stakeholders
Prioritize new revenue opportunities

7.4 When Purchasing Hardware Look At The Level The Products Are Certified

When looking for energy efficient hardware you aren’t on your own, certification programs
exist to help you select the level of power savings for your hardware.
Electronic Product Environmental Assessment Tool (EPEAT)
Not many machines are EPEAT certified
EPEAT evaluates electronic products in relation to 51 total environmental criteria, 23
required criteria and 28 optional criteria. To qualify for registration as an EPEAT product,
the product must conform to all the required criteria.

Restriction of Hazardous Substances (RoHS)
Required by European business
RoHS products are sold all over the world

Energy Star
Most well-known program for certifying energy-efficient
Standards are based on power consumption



7.5 E-Waste Is An International Concern And The United Nations Has Implemented A Common
Governance Program. The (StEP) Program Is Designed To Solve the E-waste Problem
StEP 5 Task Forces – Objectives and Projects

Policy & Legislation Capacity Building
ReDesign ReUse ReCycle

• Id and assess critical
•Analyzes and evaluates • Coordinate mutual
• Changing consumer • Evaluating recycling
design aspects in the
national legislation and learning environments,
behavior to get systems, leading to
end-of-life treatment
the international including the ID of
acceptance for reuse suggestions for long-
• Compare current
framework for practical approaches
term development
industry approaches
controlling and adapted by countries
• Extending the usage of eco-efficient
to product end-of-life
enforcing trade of e- of electrical and resource cycles
to identify current
waste and electronic • Setting standards in
electronic equipment
economical,
recycling the form of guidelines
• Monitor trans-
environmental design
for capacity building
• Reducing the stream boundary shipments
considerations
•Studies green of irresponsible reuse and logistics of e-waste
• Developing and
purchasing methods between donor and
demonstrating new
developing countries • Provide emerging
design solutions of a
•Examines how to technologies for large
range of products
manage the e-waste and small volume
problems in waste equipment
industrializing regions treatment in both
industrializing and
•Resource for industrialized countries
organizations to
recommend sustainable
business models


1. What percent of companies with large datacenters will
need to add more power and cooling within the next two years?
a) 90%
b) 80%
c) 70%
d) 40%

2. A study by McKinsey found that among a total of 458 servers at four
production datacenter________were running at or below 3 percent
peak and average utilization. These types of zombie servers are prime
candidates for unplugging to free up space and power and reduce
cooling needs. Photo: Flickr - creative commons license
a) 44%
b) 70%
c) 32%
d) 21%

Source: Infoworld – 25 facts you should know about green IT

3. Increasing the set point temperature in your datacenter by just one
degree can reduce energy consumption by _______?
a) 2 to 3 percent
b) 4 to 5 percent
c) 6 to 7 percent
d) 8 to 9 percent

4. Datacenters produce around _______ of the world's CO2 emissions.
The airline industry produces 0.6 percent, and the steel industry
produces 1.0 percent.
a) 3 percent
b) 4 percent
c) 9 percent
d) 10 percent

5. A PC with a screensaver makes sense from both an environmental and cost-saving perspective. True or False


7.8 Quiz 2: Green IT(ANSWERS)
ANSWERS
1. C
2. C
3. B
4. A
5. False - A PC with a screensaver going can use well over 100W of power, compared with only about 10W in
sleep mode. Powering down a PCs in your home or office makes more sense from both an environmental
and cost-saving perspective.



1. Introduction
3. Identify
4. Analyze
5. Plan
6. Improve
7. Evaluate
8. References

8. References

8.1 References
8.2 References
8.3 References


8.1 References
Accenture IT Green Maturity Assessment. (2008, July 26). Retrieved March 02, 2009, http://itmanagersinbox.com/320/accenture-it-green-
maturity-assessment/

Bemowski, K. (2008, July 21). Power Management Software Helps Slash Energy Costs. Retrieved February 22, 2009, from
http://windowsitpro.com/article/articleid/99810/power-management-software-helps-slash-energy-costs.html

Carbon Footprint - What Is A Carbon Footprint?. (n.d.). Retrieved March 02, 2009, from http://www.carbonfootprint.com/carbonfootprint.html

Chaudhuri, S. (2008, February 7). Just How Green Are You? - Forbes.com. Retrieved March 01, 2009, from
http://www.forbes.com/2007/02/06/environmentalist-greenhouse-warming-biz-energy-cz_sc_0208greenquiz.html
Climate Savers Computing - Applications. (n.d.). Retrieved February 18, 2009, from
http://www.climatesaverscomputing.org/tools/applications/

Creating an environmental policy. (n.d.). Retrieved February 3, 2008, from www.epa.gov/dfe/pubs/iems/iems_guide/module2-rev.pdf

Elsenpeter, R. C., Velte, A., & Velte, T. (2008). Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom
Line. New York: Mcgraw-Hill Osborne Media.

Esty, D., & Winston, A. (2009). Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build
Competitive Advantage. New York, NY: Wiley.
Kerr, J. (2007, March 1). Building a Robust Enterprise Architecture Requires Planning - CIO.com - Business Technology Leadership.
Retrieved March 20, 2009, from
http://www.cio.com/article/29077/Building_a_Robust_Enterprise_Architecture_Requires_Planning

8.2 References
Montalbano, E. (n.d.). IT News, Analysis, Blogs, Reviews and Multimedia--MIS Asia--The Home of Enterprise IT in Asia. Retrieved March 11,
2009, from http://mis-asia.com/home

Peterson, J. (2009, February 24). What are the Top-Rated Carbon Offset Companies? : Planet Green. Retrieved February 26, 2009, from
http://planetgreen.discovery.com/travel-outdoors/top-carbon-offset-companies.html

Retail Offset Providers. (n.d.). Retrieved January 14, 2009, from www.cleanair-coolplanet.org/ConsumersGuidetoCarbonOffsets.pdf

Samson,T. (2008, July 28). Sustainable IT | Ted Samson | TAG:Thin provisioning | InfoWorld. Retrieved March 5, 2009, from
http://weblog.infoworld.com/sustainableit/archives/storage/thin_provisioning/index.html

Samson,T. (2008, March 27). The ROI of green IT |Sustainable IT | Ted Samson | InfoWorld . Retrieved March 2, 2009, from
http://weblog.infoworld.com/sustainableit/archives/2008/03/recession_green.html?source=fssr

Samson,T. (2009, February 12). 25 facts you should know about green IT |Sustainable IT | Ted Samson | InfoWorld . Retrieved February
23, 2009, from http://weblog.infoworld.com/sustainableit/archives/2009/02/25_random_green.html?source=rss

Samson,T. (2009, February 5). IT versus global climate change |Sustainable IT | Ted Samson | InfoWorld . Retrieved March 02, 2009, from
http://weblog.infoworld.com/sustainableit/archives/2009/03/climate_change.html?source=rss

Savitz, A. W., & Weber, K. (2006). The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and
Environmental Success -- and How You Can Too. San Francisco: Jossey-Bass.

8.3 References
Sustainable IT: Environmental Management Systems (EMS). (2008, March 1). Retrieved March 20, 2009, from
http://resources.sustainableit.com.au/2008/02/environmental-management-systems-ems.html

Suzuki, D. (n.d.). What is a carbon offset?. Retrieved March 1, 2009, from
http://www.davidsuzuki.org/Climate_Change/What_You_Can_Do/carbon_offsets.asp

Svendsen, A. (n.d.). Sustainable Communities - Centre for Sustainable Community Development. Retrieved March 02, 2009, from
http://www.sfu.ca/cscd/cli/resources_collaborative.htm

Triple bottom line. (2008, September 22). Retrieved February 13, 2009, from http://www.greenlivingtips.com/articles/264/1/Triple-
bottom-line.html

Velte, A. (2008, October 13). Why You Need a Chief Green Officer. Retrieved March 6, 2009, from
www.itworld.com/green-it/56056/why-you-need-chief-green-officer

Vreeswijk, J. (2008, October 24). Opportunities in Lean, Green and Sustainable IT. Retrieved February 11, 2009, from
http://www.greenittools.com/article/opportunities-lean-green-and-sustainable-it

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