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Digital Futures | What's New In Digital? | Q3 2016

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An innovation briefing for marketers, discussing what's new in digital. If you're looking to get inspired by great campaigns that successfully harness new technology, these slides are for you.

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Digital Futures | What's New In Digital? | Q3 2016

  1. 1. © equimedia Martin Dinham Digital Business Consultant Tiff Stubbs Group Account Director
  2. 2. #digitalfutures @equimedia
  3. 3. Largest independent UK digital media agency 1. Mediacom (WPP) 2. Havas Media Group (Havas) 3. MEC (WPP) 4. Essence (WPP) 5. equimedia (Independent)
  4. 4. The digital wave
  5. 5. Mobile Search Growth Q2 Trends Reports 2016 Charity ↑34% Finance ↑33% FMCG ↑29% Travel ↑29%
  6. 6. Successes First fully responsive Quote & Buy funnel in the UK Improved website user journeys 10% increase in overall conversion 20%increase in tablet sales conversion 45%increase in smartphone sales conversion
  7. 7. Successes Targeting mobile-savvy mums In conjunction with eBay programmatic week 0.31%CTR x3 eBay desktop format Over 27k clicks to site from on-the-go mums CPC below £2 22% cheaper than the campaign average
  8. 8. AdWords Expanded Text Ads 47% extra ad space
  9. 9. AdWords Customer Match Smarter Targeting Power of customer data
  10. 10. Petextrians Traffic lights in pavement Germany and Australia
  11. 11. Malibu Connected bottles NFC tech
  12. 12. MasterCard Selfie ID Checks 92% test subjects preferred
  13. 13. Snapchat Snapcash Exchange money in-app
  14. 14. Voice Search Replacing keyphrases Integrated ordering
  15. 15. SoundHound Natural voice recognition Powering search
  16. 16. Facebook Chat Bots Domino’s
  17. 17. Retail avatars B & Q iB&Qs
  18. 18. Wearable Technology Calculate Insurance Premiums UK Example: Vitality
  19. 19. Facebook – most popular 1,415 288 300 73 347 - 200 400 600 800 1,000 1,200 1,400 1,600 Facebook Twitter Instagram Pinterest LinkedIn Active Users (in millions) Source: Statista
  20. 20. Social platforms – not just for the kids! Source: Statista
  21. 21. If social networks were countries, which would they be?
  22. 22. The Donkey Sanctuary Facebook Canvas Charity First
  23. 23. Instagram Canvas ad @LaVieOnBoard
  24. 24. Facebook Live Video Benefit Cosmetics, Tipsy Tricks
  25. 25. Pinterest Video Sponsored
  26. 26. The Donkey Sanctuary
  27. 27. Instagram Instagram stories Customise moments
  28. 28. Ditzo WhatsApp Customer Service
  29. 29. WhatsApp Sharing phone numbers Ads
  30. 30. WWF #endangeredemojis 16,000 sign ups
  31. 31. Offer Up Now Image based Millenials
  32. 32. Bank of America 6m unique pinners X2 engagement rate on promoted pins
  33. 33. Digital OOH is growing
  34. 34. Elizabeth Arden DOOH Real-time data
  35. 35. Thomas Cook & Thomson Virtual Reality for “experience” 1 in 10 conversion rate
  36. 36. Donation Lockers Example from Wateraid User has to ask for coin back
  37. 37. Google DoubleClick Billboard Ads Location & Time Targeting
  38. 38. Autonomous Cars What does it mean for the marketing industry? How will we be affected?
  39. 39. Amazon Dash Innovative shopping Programmatic commerce
  40. 40. Carling Beer Button
  41. 41. Piriteze Programmatic TV Target TV to 2 letters of a postcode
  42. 42. Maximising TV TV triggered ads 40% coverage of top 2000 channels
  43. 43. #digitalfutures @equimedia

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