SlideShare una empresa de Scribd logo
1 de 16
Descargar para leer sin conexión
November2014
Who We Are
Founded in
2011
12 offices
across the world
Over 250
employees
Raised over
$45m capital
#19 in CNBC’s Top
50 Disruptors
Built first AR Google
Glass games
2011 2012 2013 2014 2015
Blippar launched
in London
Won UKTI and
Webby awards
Strategicinvestment in
WaveOptics
Won LeWeb
startup comp
Acquired
Layar
Launched BlippBuilder Launch of Visual
Discovery
Significant Milestones
Acquired Binocular
Blippar is
the bridge
Between Physical and
Digital World
Blippar
is the default
visual browser
to activate engagement
simply bylookingat
something.
Using a new verb:
to blipp
Tryit now --
Your product is your new media
Turnall brandingtouchpoints into a full interactive channel
Activate a 360 experience
Amplifyall yourexisting media
Publishing Packaging Online In-store/POS
Direct mail TVOutdoorPressMerchandise
Collateral
We offer over 70 features so each experienceis unique
Engageusers with powerful interactive features
Videos Social sharing
3Dworlds
Selfies
RecipesPurchase
Voting
Virtual
try-ons
Offers
Competitions
Dynamic
content
Store finder
Games
Every experience instantly shareable
Some of the latest features
-Sharing to Instagram
-Front camera enabled
-Use photos from phone gallery
-360° degree view of blipp
How we
measure
success
Total number of blipps
Unique users
Average blipps per user
Average dwell time
Tap-through rates
Data capture
In-store vs. at home breakdown
Heatmap where users blipped
Timeline of when users blipped
Unlike any other medium
Valuing a ‘blipp’ Proactively ‘pulled’ and has
the undivided userattention
Unparalleleddwell time
Average Dwell Time
Blippar
Average dwell time
Blipparvs.
OtherMedia
Blipparvs. Digital /
Mobile Ad Format
Highest interactionrate
Average
interaction rate
NewsFeed
In-streamvideo
Standardbanner
Mobilebanner
TV/Radio
30
secs
75
secs
17
secs
5
secs
2
secs
Press
OOH
Blippar
1-15%
3%
0.6%
0.2% 0.1%Online
What actually matters when measuring ROI
Valuing a ‘blipp’ Top performing campaigns
exceeding 2 million interactions
1.Opportunitytoreach
3.Highengagement rate
4. Significant tap-thoughrate
5.Long and qualitydwell time 75 average interaction
time per blipp (seconds)
7.1
up to
15%
engagement rate
22% tap-through rate
Anyone with
a smartphone
We deliver to
your demographic2.Targeting efficiency
Our platform is
demographically agnostic
Capitaliseon our success and expertise
Blippar’sfootprintgives you a headstart
Featured on over
2 Billion products
In over 50 million
press pages
1000
brand partners
Blipps per second
On average
Worldwide
Users across
the Blippar group
50million
Multi award winning:
‘BestAR browser’
Million interactions
in total
65+
Active users
%60
1+
These are the main influencersof a campaign’s success
Our Five Key Success Factors
Blipp Content TouchPoints
Activated
User Education Promotion ConsumerInterest+ + + +
Campaign Overview – Pepsi Pek Yakinda
ThePepsiPek Yakinda campaign has been live in Turkey sinceSeptember 2014. Themain objectiveof thecampaign was to drive awareness about the
Pek Yakinda movie by creatinga uniqueexperience.
BlippFeatures
ü Wheelof Fortune competition game with prizes
ü Interactive brickbreakergame
ü Pek Yakinda trailer and behind-the-scenes
footage
ü Photo-share opportunity with Pek Yakinda stars
TouchPoints Activated
ü 330ml Pepsi cans (distribution: 30 million) &
table mats
User Education
ü Prominent three-stage Callto Action
on back of cans
Consumer Interest
ü Pepsi is a popular high-passion brand
and partnering with a blockbuster
movie increases interest
518,000
TOTALBLIPPS
147.000
UNIQUE USERS DWELL TIME
NA
Promotion
ü Regularsocial media updates from
Pepsi and Blippar; point-of-purchase in
cinemas and numerous PR articles
4
BLIPPSPER USER
A
TAP-THROUGH RATE
N/A
CONVERSION RATE
N/A
Campaign Overview and Timeline
A blippable world
• Blippar as the bridge that visually
connects reality and virtual
• A new layer of data is added to each
object providing information,
entertainment, interactions or
transactions
• Blippar in every hardware
• New behaviour adopted globally:
everyone blipps
EverythingisblippableGo global
• Grow the community of key influencers
– brands, media and celebrities and
create a base of millions of consumers
• Further develop the product
• Blippbuilder, peer-to-peer blipping,
Blippar across different platforms
• Explore new uses of Blippar through
partnerships, R&D and by letting
customers create their own blipps
All countries,more uses
2
Prove product & buildcritical mass
• Engage key influencers: brands,
celebrities and media/advertising
worlds
• Educate consumers
Finalised product, proven concept
1
2011 - 2013
2014- 2016
2017onwards
User base of many millions
Database of trillionsof images& objects
3
Established network of customers
Overview of Blippar’s Future Strategy
Brands
Retailers
Media owners
Invest in the futurewith us
Selection of partners already on the Blippar platform
Blipp v.& n.blipp-ed,blipp-ing: theaction of
instantaneously convertinganything inthe real
worldinto an interactive wow experience.
Keep in touch
turkey@blippar.com • blippar.com/tr

Más contenido relacionado

Destacado

Young Felis Reklamcılık Yarışması 1.liği
Young Felis Reklamcılık Yarışması 1.liğiYoung Felis Reklamcılık Yarışması 1.liği
Young Felis Reklamcılık Yarışması 1.liğiKadir Has Üniversitesi
 
Young Felis Reklamcılık Yarışması Finalisti
Young Felis Reklamcılık Yarışması FinalistiYoung Felis Reklamcılık Yarışması Finalisti
Young Felis Reklamcılık Yarışması FinalistiKadir Has Üniversitesi
 
kidstory - project presentation
kidstory - project presentationkidstory - project presentation
kidstory - project presentationOnur Bayrak
 
KHAS Reklam Bitirme Projeleri 2017 / Murat Özbek
KHAS Reklam Bitirme Projeleri 2017 / Murat ÖzbekKHAS Reklam Bitirme Projeleri 2017 / Murat Özbek
KHAS Reklam Bitirme Projeleri 2017 / Murat ÖzbekKadir Has Üniversitesi
 
Tchibo Marka Sunumu
Tchibo Marka SunumuTchibo Marka Sunumu
Tchibo Marka Sunumuozgekurnaz
 
Food'n Fit - Tanıtım Sunumu (2016)
Food'n Fit - Tanıtım Sunumu (2016)Food'n Fit - Tanıtım Sunumu (2016)
Food'n Fit - Tanıtım Sunumu (2016)Sarı Ev Dijital
 
Webrazzi CrenvoIK Gamification Oyunlaştırma Sunumu 01.04.2017
Webrazzi CrenvoIK Gamification Oyunlaştırma Sunumu 01.04.2017Webrazzi CrenvoIK Gamification Oyunlaştırma Sunumu 01.04.2017
Webrazzi CrenvoIK Gamification Oyunlaştırma Sunumu 01.04.2017Ercan Altuğ YILMAZ
 
Concept tanıtım sunumu eylul 2012
Concept tanıtım sunumu eylul 2012Concept tanıtım sunumu eylul 2012
Concept tanıtım sunumu eylul 2012conceptreklam
 
Concept tanıtım sunumu eylul 2012
Concept tanıtım sunumu eylul 2012Concept tanıtım sunumu eylul 2012
Concept tanıtım sunumu eylul 2012conceptreklam
 

Destacado (20)

1. Blippar
1. Blippar1. Blippar
1. Blippar
 
Young Felis Reklamcılık Yarışması 1.liği
Young Felis Reklamcılık Yarışması 1.liğiYoung Felis Reklamcılık Yarışması 1.liği
Young Felis Reklamcılık Yarışması 1.liği
 
Young Felis Reklamcılık Yarışması Finalisti
Young Felis Reklamcılık Yarışması FinalistiYoung Felis Reklamcılık Yarışması Finalisti
Young Felis Reklamcılık Yarışması Finalisti
 
Türk havayolları
Türk havayollarıTürk havayolları
Türk havayolları
 
kidstory - project presentation
kidstory - project presentationkidstory - project presentation
kidstory - project presentation
 
Gmw2016 sunum
Gmw2016 sunumGmw2016 sunum
Gmw2016 sunum
 
A Awards Junior 1.liği 2016
A Awards Junior  1.liği 2016A Awards Junior  1.liği 2016
A Awards Junior 1.liği 2016
 
KHAS Reklam Bitirme Projeleri 2017 / Murat Özbek
KHAS Reklam Bitirme Projeleri 2017 / Murat ÖzbekKHAS Reklam Bitirme Projeleri 2017 / Murat Özbek
KHAS Reklam Bitirme Projeleri 2017 / Murat Özbek
 
2016 04 21 Digiboard proje sunumu
2016 04 21 Digiboard proje sunumu2016 04 21 Digiboard proje sunumu
2016 04 21 Digiboard proje sunumu
 
Nescafe3in1
Nescafe3in1Nescafe3in1
Nescafe3in1
 
Tchibo Marka Sunumu
Tchibo Marka SunumuTchibo Marka Sunumu
Tchibo Marka Sunumu
 
Guinnessrecord
GuinnessrecordGuinnessrecord
Guinnessrecord
 
Owego Ajans - Sunumu
Owego Ajans - SunumuOwego Ajans - Sunumu
Owego Ajans - Sunumu
 
Food'n Fit - Tanıtım Sunumu (2016)
Food'n Fit - Tanıtım Sunumu (2016)Food'n Fit - Tanıtım Sunumu (2016)
Food'n Fit - Tanıtım Sunumu (2016)
 
YFYİ - Üniversite Tanıtım Sunumu
YFYİ - Üniversite Tanıtım SunumuYFYİ - Üniversite Tanıtım Sunumu
YFYİ - Üniversite Tanıtım Sunumu
 
Fikirbuzz Digital Agency Sunumu
Fikirbuzz Digital Agency Sunumu Fikirbuzz Digital Agency Sunumu
Fikirbuzz Digital Agency Sunumu
 
Webrazzi CrenvoIK Gamification Oyunlaştırma Sunumu 01.04.2017
Webrazzi CrenvoIK Gamification Oyunlaştırma Sunumu 01.04.2017Webrazzi CrenvoIK Gamification Oyunlaştırma Sunumu 01.04.2017
Webrazzi CrenvoIK Gamification Oyunlaştırma Sunumu 01.04.2017
 
Concept tanıtım sunumu eylul 2012
Concept tanıtım sunumu eylul 2012Concept tanıtım sunumu eylul 2012
Concept tanıtım sunumu eylul 2012
 
A Awards Junior Finalistliği 2016
A Awards Junior Finalistliği 2016A Awards Junior Finalistliği 2016
A Awards Junior Finalistliği 2016
 
Concept tanıtım sunumu eylul 2012
Concept tanıtım sunumu eylul 2012Concept tanıtım sunumu eylul 2012
Concept tanıtım sunumu eylul 2012
 

Similar a Blippar Türkiye Tanıtım sunumu

Blippar is giving you more from the world you see
Blippar is giving you more from the world you seeBlippar is giving you more from the world you see
Blippar is giving you more from the world you seeIlyas 伊利亚
 
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - BlipparMobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - BlipparMobile Horizons
 
Digital Awards at ECR Ireland Category Management Shopper Marketing Conferenc...
Digital Awards at ECR Ireland Category Management Shopper Marketing Conferenc...Digital Awards at ECR Ireland Category Management Shopper Marketing Conferenc...
Digital Awards at ECR Ireland Category Management Shopper Marketing Conferenc...ecrireland
 
HELEN COWLEY & JO UNDERHILL - LOVEFiLM
HELEN COWLEY & JO UNDERHILL - LOVEFiLMHELEN COWLEY & JO UNDERHILL - LOVEFiLM
HELEN COWLEY & JO UNDERHILL - LOVEFiLMmarketingmoviesonline
 
Digital Yalo - Our Portfolio
Digital Yalo - Our PortfolioDigital Yalo - Our Portfolio
Digital Yalo - Our PortfolioArnold Huffman
 
A brief introduction to Playgroup
A brief introduction to PlaygroupA brief introduction to Playgroup
A brief introduction to PlaygroupJohan Brand
 
Digital Storytelling Through Crowdsourced Video
Digital Storytelling Through Crowdsourced VideoDigital Storytelling Through Crowdsourced Video
Digital Storytelling Through Crowdsourced VideoCrowdsourcing Week
 
Ryan Rego Portfolio
Ryan Rego PortfolioRyan Rego Portfolio
Ryan Rego PortfolioRyan Rego
 
Product Camp: Lean + Agile Culture
Product Camp: Lean + Agile CultureProduct Camp: Lean + Agile Culture
Product Camp: Lean + Agile CultureRohn Jay Miller
 
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...Layar
 
Brand comms case studies
Brand comms case studiesBrand comms case studies
Brand comms case studiesFrankieUK
 
Ogilvy Labs Case Studies
Ogilvy Labs Case StudiesOgilvy Labs Case Studies
Ogilvy Labs Case StudiesNicole Yershon
 
Company Profile Tuner Indonesia
Company Profile Tuner IndonesiaCompany Profile Tuner Indonesia
Company Profile Tuner IndonesiaTuner Indonesia
 
Medewerkers betrokken bij rebranding door inzet social media Sandra David
Medewerkers betrokken bij rebranding door inzet social media Sandra DavidMedewerkers betrokken bij rebranding door inzet social media Sandra David
Medewerkers betrokken bij rebranding door inzet social media Sandra DavidPlatformE2E
 

Similar a Blippar Türkiye Tanıtım sunumu (20)

Blippar is giving you more from the world you see
Blippar is giving you more from the world you seeBlippar is giving you more from the world you see
Blippar is giving you more from the world you see
 
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - BlipparMobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
 
7 blippar summary august
7 blippar summary  august7 blippar summary  august
7 blippar summary august
 
Digital Awards at ECR Ireland Category Management Shopper Marketing Conferenc...
Digital Awards at ECR Ireland Category Management Shopper Marketing Conferenc...Digital Awards at ECR Ireland Category Management Shopper Marketing Conferenc...
Digital Awards at ECR Ireland Category Management Shopper Marketing Conferenc...
 
Open Best Cases_Issue 4
Open Best Cases_Issue 4Open Best Cases_Issue 4
Open Best Cases_Issue 4
 
HELEN COWLEY & JO UNDERHILL - LOVEFiLM
HELEN COWLEY & JO UNDERHILL - LOVEFiLMHELEN COWLEY & JO UNDERHILL - LOVEFiLM
HELEN COWLEY & JO UNDERHILL - LOVEFiLM
 
Digital Yalo - Our Portfolio
Digital Yalo - Our PortfolioDigital Yalo - Our Portfolio
Digital Yalo - Our Portfolio
 
Brand Audit Netflix.pdf
Brand Audit Netflix.pdfBrand Audit Netflix.pdf
Brand Audit Netflix.pdf
 
A brief introduction to Playgroup
A brief introduction to PlaygroupA brief introduction to Playgroup
A brief introduction to Playgroup
 
Digital Storytelling Through Crowdsourced Video
Digital Storytelling Through Crowdsourced VideoDigital Storytelling Through Crowdsourced Video
Digital Storytelling Through Crowdsourced Video
 
Ryan Rego Portfolio
Ryan Rego PortfolioRyan Rego Portfolio
Ryan Rego Portfolio
 
Product Camp: Lean + Agile Culture
Product Camp: Lean + Agile CultureProduct Camp: Lean + Agile Culture
Product Camp: Lean + Agile Culture
 
Fmcg
FmcgFmcg
Fmcg
 
Give Your FMCG Marketing What It Really Needs! | Pixelsutra
Give Your FMCG Marketing What It Really Needs! | PixelsutraGive Your FMCG Marketing What It Really Needs! | Pixelsutra
Give Your FMCG Marketing What It Really Needs! | Pixelsutra
 
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...
 
Brand comms case studies
Brand comms case studiesBrand comms case studies
Brand comms case studies
 
Ogilvy Labs Case Studies
Ogilvy Labs Case StudiesOgilvy Labs Case Studies
Ogilvy Labs Case Studies
 
Open Best Cases_Issue 2
Open Best Cases_Issue 2Open Best Cases_Issue 2
Open Best Cases_Issue 2
 
Company Profile Tuner Indonesia
Company Profile Tuner IndonesiaCompany Profile Tuner Indonesia
Company Profile Tuner Indonesia
 
Medewerkers betrokken bij rebranding door inzet social media Sandra David
Medewerkers betrokken bij rebranding door inzet social media Sandra DavidMedewerkers betrokken bij rebranding door inzet social media Sandra David
Medewerkers betrokken bij rebranding door inzet social media Sandra David
 

Más de Ercan Altuğ YILMAZ

TOY - Gamification Decards - Oyunlastirma Kart Örnekleri.pdf
TOY - Gamification Decards - Oyunlastirma Kart Örnekleri.pdfTOY - Gamification Decards - Oyunlastirma Kart Örnekleri.pdf
TOY - Gamification Decards - Oyunlastirma Kart Örnekleri.pdfErcan Altuğ YILMAZ
 
Bilişim Vadisi - DIGIAGE Oyun Senaryosu Geliştirme Kampı - Ercan Altug YILMAZ...
Bilişim Vadisi - DIGIAGE Oyun Senaryosu Geliştirme Kampı - Ercan Altug YILMAZ...Bilişim Vadisi - DIGIAGE Oyun Senaryosu Geliştirme Kampı - Ercan Altug YILMAZ...
Bilişim Vadisi - DIGIAGE Oyun Senaryosu Geliştirme Kampı - Ercan Altug YILMAZ...Ercan Altuğ YILMAZ
 
Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of Science
Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of ScienceGamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of Science
Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of ScienceErcan Altuğ YILMAZ
 
CBN Creative Business Network - Gamification: engage, play, learn. Join the w...
CBN Creative Business Network - Gamification: engage, play, learn. Join the w...CBN Creative Business Network - Gamification: engage, play, learn. Join the w...
CBN Creative Business Network - Gamification: engage, play, learn. Join the w...Ercan Altuğ YILMAZ
 
Agile Virgin India - Funconf - Ercan Altug Yilmaz - Transformation with Gamif...
Agile Virgin India - Funconf - Ercan Altug Yilmaz - Transformation with Gamif...Agile Virgin India - Funconf - Ercan Altug Yilmaz - Transformation with Gamif...
Agile Virgin India - Funconf - Ercan Altug Yilmaz - Transformation with Gamif...Ercan Altuğ YILMAZ
 
Ercan Altuğ Yılmaz - Gamification Consultancy - Oyunlaştırma Eğitim & Danışma...
Ercan Altuğ Yılmaz - Gamification Consultancy - Oyunlaştırma Eğitim & Danışma...Ercan Altuğ Yılmaz - Gamification Consultancy - Oyunlaştırma Eğitim & Danışma...
Ercan Altuğ Yılmaz - Gamification Consultancy - Oyunlaştırma Eğitim & Danışma...Ercan Altuğ YILMAZ
 
Murat Erdör - Ercan Altuğ Yılmaz - Oyunların Gücü Adına - 24.03.2020 Webinar
Murat Erdör - Ercan Altuğ Yılmaz - Oyunların Gücü Adına - 24.03.2020 WebinarMurat Erdör - Ercan Altuğ Yılmaz - Oyunların Gücü Adına - 24.03.2020 Webinar
Murat Erdör - Ercan Altuğ Yılmaz - Oyunların Gücü Adına - 24.03.2020 WebinarErcan Altuğ YILMAZ
 
Gamfed Türkiye - Oyunlaştırma 2020 Sunumu
Gamfed Türkiye - Oyunlaştırma 2020 SunumuGamfed Türkiye - Oyunlaştırma 2020 Sunumu
Gamfed Türkiye - Oyunlaştırma 2020 SunumuErcan Altuğ YILMAZ
 
Gamfed Türkiye / Gamification Oyunlaştırma : Oyun'u Ciddiye Alanlar 2020 Sunumu
Gamfed Türkiye / Gamification Oyunlaştırma : Oyun'u Ciddiye Alanlar 2020 SunumuGamfed Türkiye / Gamification Oyunlaştırma : Oyun'u Ciddiye Alanlar 2020 Sunumu
Gamfed Türkiye / Gamification Oyunlaştırma : Oyun'u Ciddiye Alanlar 2020 SunumuErcan Altuğ YILMAZ
 
İnsan Tombalası - Oyunlaştırma
İnsan Tombalası - Oyunlaştırmaİnsan Tombalası - Oyunlaştırma
İnsan Tombalası - OyunlaştırmaErcan Altuğ YILMAZ
 
Garanti Teknoloji Gamification 25 Ekim 2019
Garanti Teknoloji Gamification 25 Ekim  2019Garanti Teknoloji Gamification 25 Ekim  2019
Garanti Teknoloji Gamification 25 Ekim 2019Ercan Altuğ YILMAZ
 
UHAK_2019_DijitalÇağda_Oyunlaştırma için_Hikayeleştirme_ErcanAltugYilmaz
UHAK_2019_DijitalÇağda_Oyunlaştırma için_Hikayeleştirme_ErcanAltugYilmazUHAK_2019_DijitalÇağda_Oyunlaştırma için_Hikayeleştirme_ErcanAltugYilmaz
UHAK_2019_DijitalÇağda_Oyunlaştırma için_Hikayeleştirme_ErcanAltugYilmazErcan Altuğ YILMAZ
 
2.Gamification Hackathon - Watsons - SAMTEK - Krallıklar Oyunlaştırması
2.Gamification Hackathon - Watsons - SAMTEK - Krallıklar Oyunlaştırması2.Gamification Hackathon - Watsons - SAMTEK - Krallıklar Oyunlaştırması
2.Gamification Hackathon - Watsons - SAMTEK - Krallıklar OyunlaştırmasıErcan Altuğ YILMAZ
 
VII. Zeka ve Yetenek Kongresi – 5-6 Ekim 2019 ODTÜ - Ercan Altuğ Yılmaz : Oyu...
VII. Zeka ve Yetenek Kongresi – 5-6 Ekim 2019 ODTÜ - Ercan Altuğ Yılmaz : Oyu...VII. Zeka ve Yetenek Kongresi – 5-6 Ekim 2019 ODTÜ - Ercan Altuğ Yılmaz : Oyu...
VII. Zeka ve Yetenek Kongresi – 5-6 Ekim 2019 ODTÜ - Ercan Altuğ Yılmaz : Oyu...Ercan Altuğ YILMAZ
 
2.Gamification Hackathon - Modanisa - KARMA - Piksel olimpiyatları
2.Gamification Hackathon - Modanisa - KARMA - Piksel olimpiyatları2.Gamification Hackathon - Modanisa - KARMA - Piksel olimpiyatları
2.Gamification Hackathon - Modanisa - KARMA - Piksel olimpiyatlarıErcan Altuğ YILMAZ
 
2.Gamification Hackathon - Yeşilay - Bilim Virüsü - Bırak'sam
2.Gamification Hackathon - Yeşilay - Bilim Virüsü - Bırak'sam2.Gamification Hackathon - Yeşilay - Bilim Virüsü - Bırak'sam
2.Gamification Hackathon - Yeşilay - Bilim Virüsü - Bırak'samErcan Altuğ YILMAZ
 
Omuz Yazılım - Storytelling Dijital Hikayelestirme
Omuz Yazılım - Storytelling Dijital Hikayelestirme Omuz Yazılım - Storytelling Dijital Hikayelestirme
Omuz Yazılım - Storytelling Dijital Hikayelestirme Ercan Altuğ YILMAZ
 
2.Gamification Hackathon - FIAT/Tofaş Yol Arkadaşım - YTÜ Halley
2.Gamification Hackathon - FIAT/Tofaş Yol Arkadaşım -  YTÜ Halley2.Gamification Hackathon - FIAT/Tofaş Yol Arkadaşım -  YTÜ Halley
2.Gamification Hackathon - FIAT/Tofaş Yol Arkadaşım - YTÜ HalleyErcan Altuğ YILMAZ
 
2.Gamification Hackathon - YÜNSA İleri Bildirimleri - Science Life - Hacktofun
2.Gamification Hackathon - YÜNSA İleri Bildirimleri - Science Life - Hacktofun2.Gamification Hackathon - YÜNSA İleri Bildirimleri - Science Life - Hacktofun
2.Gamification Hackathon - YÜNSA İleri Bildirimleri - Science Life - HacktofunErcan Altuğ YILMAZ
 
2.Gamification Hackathon - IBB Spor Daire Bşk. Yürü Be İstanbul - Unichain
2.Gamification Hackathon - IBB Spor Daire Bşk. Yürü Be İstanbul - Unichain2.Gamification Hackathon - IBB Spor Daire Bşk. Yürü Be İstanbul - Unichain
2.Gamification Hackathon - IBB Spor Daire Bşk. Yürü Be İstanbul - UnichainErcan Altuğ YILMAZ
 

Más de Ercan Altuğ YILMAZ (20)

TOY - Gamification Decards - Oyunlastirma Kart Örnekleri.pdf
TOY - Gamification Decards - Oyunlastirma Kart Örnekleri.pdfTOY - Gamification Decards - Oyunlastirma Kart Örnekleri.pdf
TOY - Gamification Decards - Oyunlastirma Kart Örnekleri.pdf
 
Bilişim Vadisi - DIGIAGE Oyun Senaryosu Geliştirme Kampı - Ercan Altug YILMAZ...
Bilişim Vadisi - DIGIAGE Oyun Senaryosu Geliştirme Kampı - Ercan Altug YILMAZ...Bilişim Vadisi - DIGIAGE Oyun Senaryosu Geliştirme Kampı - Ercan Altug YILMAZ...
Bilişim Vadisi - DIGIAGE Oyun Senaryosu Geliştirme Kampı - Ercan Altug YILMAZ...
 
Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of Science
Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of ScienceGamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of Science
Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of Science
 
CBN Creative Business Network - Gamification: engage, play, learn. Join the w...
CBN Creative Business Network - Gamification: engage, play, learn. Join the w...CBN Creative Business Network - Gamification: engage, play, learn. Join the w...
CBN Creative Business Network - Gamification: engage, play, learn. Join the w...
 
Agile Virgin India - Funconf - Ercan Altug Yilmaz - Transformation with Gamif...
Agile Virgin India - Funconf - Ercan Altug Yilmaz - Transformation with Gamif...Agile Virgin India - Funconf - Ercan Altug Yilmaz - Transformation with Gamif...
Agile Virgin India - Funconf - Ercan Altug Yilmaz - Transformation with Gamif...
 
Ercan Altuğ Yılmaz - Gamification Consultancy - Oyunlaştırma Eğitim & Danışma...
Ercan Altuğ Yılmaz - Gamification Consultancy - Oyunlaştırma Eğitim & Danışma...Ercan Altuğ Yılmaz - Gamification Consultancy - Oyunlaştırma Eğitim & Danışma...
Ercan Altuğ Yılmaz - Gamification Consultancy - Oyunlaştırma Eğitim & Danışma...
 
Murat Erdör - Ercan Altuğ Yılmaz - Oyunların Gücü Adına - 24.03.2020 Webinar
Murat Erdör - Ercan Altuğ Yılmaz - Oyunların Gücü Adına - 24.03.2020 WebinarMurat Erdör - Ercan Altuğ Yılmaz - Oyunların Gücü Adına - 24.03.2020 Webinar
Murat Erdör - Ercan Altuğ Yılmaz - Oyunların Gücü Adına - 24.03.2020 Webinar
 
Gamfed Türkiye - Oyunlaştırma 2020 Sunumu
Gamfed Türkiye - Oyunlaştırma 2020 SunumuGamfed Türkiye - Oyunlaştırma 2020 Sunumu
Gamfed Türkiye - Oyunlaştırma 2020 Sunumu
 
Gamfed Türkiye / Gamification Oyunlaştırma : Oyun'u Ciddiye Alanlar 2020 Sunumu
Gamfed Türkiye / Gamification Oyunlaştırma : Oyun'u Ciddiye Alanlar 2020 SunumuGamfed Türkiye / Gamification Oyunlaştırma : Oyun'u Ciddiye Alanlar 2020 Sunumu
Gamfed Türkiye / Gamification Oyunlaştırma : Oyun'u Ciddiye Alanlar 2020 Sunumu
 
İnsan Tombalası - Oyunlaştırma
İnsan Tombalası - Oyunlaştırmaİnsan Tombalası - Oyunlaştırma
İnsan Tombalası - Oyunlaştırma
 
Garanti Teknoloji Gamification 25 Ekim 2019
Garanti Teknoloji Gamification 25 Ekim  2019Garanti Teknoloji Gamification 25 Ekim  2019
Garanti Teknoloji Gamification 25 Ekim 2019
 
UHAK_2019_DijitalÇağda_Oyunlaştırma için_Hikayeleştirme_ErcanAltugYilmaz
UHAK_2019_DijitalÇağda_Oyunlaştırma için_Hikayeleştirme_ErcanAltugYilmazUHAK_2019_DijitalÇağda_Oyunlaştırma için_Hikayeleştirme_ErcanAltugYilmaz
UHAK_2019_DijitalÇağda_Oyunlaştırma için_Hikayeleştirme_ErcanAltugYilmaz
 
2.Gamification Hackathon - Watsons - SAMTEK - Krallıklar Oyunlaştırması
2.Gamification Hackathon - Watsons - SAMTEK - Krallıklar Oyunlaştırması2.Gamification Hackathon - Watsons - SAMTEK - Krallıklar Oyunlaştırması
2.Gamification Hackathon - Watsons - SAMTEK - Krallıklar Oyunlaştırması
 
VII. Zeka ve Yetenek Kongresi – 5-6 Ekim 2019 ODTÜ - Ercan Altuğ Yılmaz : Oyu...
VII. Zeka ve Yetenek Kongresi – 5-6 Ekim 2019 ODTÜ - Ercan Altuğ Yılmaz : Oyu...VII. Zeka ve Yetenek Kongresi – 5-6 Ekim 2019 ODTÜ - Ercan Altuğ Yılmaz : Oyu...
VII. Zeka ve Yetenek Kongresi – 5-6 Ekim 2019 ODTÜ - Ercan Altuğ Yılmaz : Oyu...
 
2.Gamification Hackathon - Modanisa - KARMA - Piksel olimpiyatları
2.Gamification Hackathon - Modanisa - KARMA - Piksel olimpiyatları2.Gamification Hackathon - Modanisa - KARMA - Piksel olimpiyatları
2.Gamification Hackathon - Modanisa - KARMA - Piksel olimpiyatları
 
2.Gamification Hackathon - Yeşilay - Bilim Virüsü - Bırak'sam
2.Gamification Hackathon - Yeşilay - Bilim Virüsü - Bırak'sam2.Gamification Hackathon - Yeşilay - Bilim Virüsü - Bırak'sam
2.Gamification Hackathon - Yeşilay - Bilim Virüsü - Bırak'sam
 
Omuz Yazılım - Storytelling Dijital Hikayelestirme
Omuz Yazılım - Storytelling Dijital Hikayelestirme Omuz Yazılım - Storytelling Dijital Hikayelestirme
Omuz Yazılım - Storytelling Dijital Hikayelestirme
 
2.Gamification Hackathon - FIAT/Tofaş Yol Arkadaşım - YTÜ Halley
2.Gamification Hackathon - FIAT/Tofaş Yol Arkadaşım -  YTÜ Halley2.Gamification Hackathon - FIAT/Tofaş Yol Arkadaşım -  YTÜ Halley
2.Gamification Hackathon - FIAT/Tofaş Yol Arkadaşım - YTÜ Halley
 
2.Gamification Hackathon - YÜNSA İleri Bildirimleri - Science Life - Hacktofun
2.Gamification Hackathon - YÜNSA İleri Bildirimleri - Science Life - Hacktofun2.Gamification Hackathon - YÜNSA İleri Bildirimleri - Science Life - Hacktofun
2.Gamification Hackathon - YÜNSA İleri Bildirimleri - Science Life - Hacktofun
 
2.Gamification Hackathon - IBB Spor Daire Bşk. Yürü Be İstanbul - Unichain
2.Gamification Hackathon - IBB Spor Daire Bşk. Yürü Be İstanbul - Unichain2.Gamification Hackathon - IBB Spor Daire Bşk. Yürü Be İstanbul - Unichain
2.Gamification Hackathon - IBB Spor Daire Bşk. Yürü Be İstanbul - Unichain
 

Último

How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 

Último (20)

How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 

Blippar Türkiye Tanıtım sunumu

  • 2. Who We Are Founded in 2011 12 offices across the world Over 250 employees Raised over $45m capital
  • 3. #19 in CNBC’s Top 50 Disruptors Built first AR Google Glass games 2011 2012 2013 2014 2015 Blippar launched in London Won UKTI and Webby awards Strategicinvestment in WaveOptics Won LeWeb startup comp Acquired Layar Launched BlippBuilder Launch of Visual Discovery Significant Milestones Acquired Binocular
  • 4. Blippar is the bridge Between Physical and Digital World
  • 5. Blippar is the default visual browser to activate engagement simply bylookingat something. Using a new verb: to blipp Tryit now -- Your product is your new media
  • 6. Turnall brandingtouchpoints into a full interactive channel Activate a 360 experience Amplifyall yourexisting media Publishing Packaging Online In-store/POS Direct mail TVOutdoorPressMerchandise Collateral
  • 7. We offer over 70 features so each experienceis unique Engageusers with powerful interactive features Videos Social sharing 3Dworlds Selfies RecipesPurchase Voting Virtual try-ons Offers Competitions Dynamic content Store finder Games Every experience instantly shareable Some of the latest features -Sharing to Instagram -Front camera enabled -Use photos from phone gallery -360° degree view of blipp
  • 8. How we measure success Total number of blipps Unique users Average blipps per user Average dwell time Tap-through rates Data capture In-store vs. at home breakdown Heatmap where users blipped Timeline of when users blipped
  • 9. Unlike any other medium Valuing a ‘blipp’ Proactively ‘pulled’ and has the undivided userattention Unparalleleddwell time Average Dwell Time Blippar Average dwell time Blipparvs. OtherMedia Blipparvs. Digital / Mobile Ad Format Highest interactionrate Average interaction rate NewsFeed In-streamvideo Standardbanner Mobilebanner TV/Radio 30 secs 75 secs 17 secs 5 secs 2 secs Press OOH Blippar 1-15% 3% 0.6% 0.2% 0.1%Online
  • 10. What actually matters when measuring ROI Valuing a ‘blipp’ Top performing campaigns exceeding 2 million interactions 1.Opportunitytoreach 3.Highengagement rate 4. Significant tap-thoughrate 5.Long and qualitydwell time 75 average interaction time per blipp (seconds) 7.1 up to 15% engagement rate 22% tap-through rate Anyone with a smartphone We deliver to your demographic2.Targeting efficiency Our platform is demographically agnostic
  • 11. Capitaliseon our success and expertise Blippar’sfootprintgives you a headstart Featured on over 2 Billion products In over 50 million press pages 1000 brand partners Blipps per second On average Worldwide Users across the Blippar group 50million Multi award winning: ‘BestAR browser’ Million interactions in total 65+ Active users %60 1+
  • 12. These are the main influencersof a campaign’s success Our Five Key Success Factors Blipp Content TouchPoints Activated User Education Promotion ConsumerInterest+ + + +
  • 13. Campaign Overview – Pepsi Pek Yakinda ThePepsiPek Yakinda campaign has been live in Turkey sinceSeptember 2014. Themain objectiveof thecampaign was to drive awareness about the Pek Yakinda movie by creatinga uniqueexperience. BlippFeatures ü Wheelof Fortune competition game with prizes ü Interactive brickbreakergame ü Pek Yakinda trailer and behind-the-scenes footage ü Photo-share opportunity with Pek Yakinda stars TouchPoints Activated ü 330ml Pepsi cans (distribution: 30 million) & table mats User Education ü Prominent three-stage Callto Action on back of cans Consumer Interest ü Pepsi is a popular high-passion brand and partnering with a blockbuster movie increases interest 518,000 TOTALBLIPPS 147.000 UNIQUE USERS DWELL TIME NA Promotion ü Regularsocial media updates from Pepsi and Blippar; point-of-purchase in cinemas and numerous PR articles 4 BLIPPSPER USER A TAP-THROUGH RATE N/A CONVERSION RATE N/A Campaign Overview and Timeline
  • 14. A blippable world • Blippar as the bridge that visually connects reality and virtual • A new layer of data is added to each object providing information, entertainment, interactions or transactions • Blippar in every hardware • New behaviour adopted globally: everyone blipps EverythingisblippableGo global • Grow the community of key influencers – brands, media and celebrities and create a base of millions of consumers • Further develop the product • Blippbuilder, peer-to-peer blipping, Blippar across different platforms • Explore new uses of Blippar through partnerships, R&D and by letting customers create their own blipps All countries,more uses 2 Prove product & buildcritical mass • Engage key influencers: brands, celebrities and media/advertising worlds • Educate consumers Finalised product, proven concept 1 2011 - 2013 2014- 2016 2017onwards User base of many millions Database of trillionsof images& objects 3 Established network of customers Overview of Blippar’s Future Strategy
  • 15. Brands Retailers Media owners Invest in the futurewith us Selection of partners already on the Blippar platform
  • 16. Blipp v.& n.blipp-ed,blipp-ing: theaction of instantaneously convertinganything inthe real worldinto an interactive wow experience. Keep in touch turkey@blippar.com • blippar.com/tr