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2015 SOCIAL MEDIATRENDS
ERICA CAMPBELL BYRUM
DIRECTOR OF SOCIAL MEDIA
CO-AUTHOR OF YOUTILITY FOR REAL ESTATE PASSIONATE PE...
used Facebook to
interact with a brand
liked a product
on Facebook
used Facebook to
research products
at least once a week...
2014
9.4% 13.2% 21.4%
2015 2020
SOURCE: DUKE UNIVERSITY CMO SURVEY
CMO’S SPEND ON SOCIAL MEDIA
THE ROI OF SOCIAL MEDIA
IS THAT YOUR BUSINESS
WILL STILL EXIST
IN 5 YEARS.
“ “
- ERIK QUALMAN
SOCIAL MEDIA
TRENDS
5
5 SOCIAL MEDIA
TRENDS
1. Creating Youtility
2. Visual Marketing Explodes
3. Advocacy
4. Real-Time Marketing
5. Go Mobile O...
1. CREATING YOUTILITY
BEING A GREAT
MARKETER IS
HARDER THAN EVER
Source: Jay Baer
3 REASONS WHY…
Source: Jay Baer
1. CONSUMER
BEHAVIOR CHANGE
Source: Jay Baer
Source: Jay Baer
2. REAL-TIME
REPUTATION
Source: Jay Baer
Source: Jay Baer
Source: Jay Baer
74% TRUST REFERRALS FROM
FRIENDS/CO-WORKERS &
67.7% TRUST REVIEWS.
- SATISFACTS RESEARCH
“ “
3. ENORMOUS
COMPETITION FOR
ATTENTION
Source: Jay Baer
YOU ARE COMPETING
AGAINST THE PEOPLE
WE ACTUALLY LOVE
Source: Jay Baer
WHAT SHOULD YOU
DO NOW?
Source: Jay Baer
STOP TRYING TO BE
AMAZING, AND START
BEING USEFUL
Source: Jay Baer
$150,000 IN NEW LEASES
THE DIFFERENCE BETWEEN
HELP AND HYPE IS JUST
TWO LETTERS, BUT THEY
MAKE ALL THE
DIFFERENCE.”
~ @jaybaer
“
@j
YOUTILITY
YOUTILITY
SO USEFUL, PEOPLE
WOULD PAY
“
”
IS MARKETING
YOU FOR IT.
CREATE YOUTILITY THROUGHOUT
THE FUNNEL
Source: Jay Baer
— @JAYBAER
CREATE CONTENT
THAT PEOPLE WILL HAVE AN
INCENTIVE TO SHARE.
#1 REAL ESTATE
BOOK ON AMAZON
ONLY $2.99
2. VISUAL MARKETING EXPLODES
Not just for selfies & recipes!
WHY IS VISUAL
CONTENT IMPORTANT?
90%OF INFORMATION
TRANSMITTED TO THE BRAIN IS
VISUAL, AND VISUALS ARE
PROCESSED 60,000XFASTER IN
THE BRAIN THAN TEXT.
Sour...
40%OF PEOPLE
WILL RESPOND BETTER TO
VISUAL INFORMATION THAN
PLAIN TEXT.
Source: Zabisco
POSTS WITH
ATTRACT 3X MORE
INBOUND LINKS THAN PLAIN TEXT POSTS.
Source: SEOmoz
VIDEOS
VISUAL CONTENT IS
SOCIAL MEDIA-READY.
IT’S EASILY SHAREABLE AND
EASILY PALATABLE.
Source: Wishpond.com
VISUAL STORIES HELP PEOPLE
IDENTIFY WITH YOUR
ORGANIZATION.
10 INSTAGRAM CONTENT IDEAS
1. Amenities
2. Specials
3. Resident Events
4. Lifestyle
5. Happy Residents
6. Company Culture
...
10 PINTEREST CONTENT IDEAS
1. Meet The Team
2. Floor Plans
3. Resident Events
4. Customer Reviews
5. Lifestyle Content
6. ...
INFLUENCERS
INFLUENCERS
INSTAGRAM CONTEST
Place Pin: Include a map, address
and phone number.
PINTEREST RICH PINS
PINTEREST BUT IT BUTTON
INSTAGRAM SHOP NOW BUTTON
MICRO VIDEO
VINE & HYPERLAPSE
Source: Raj Qsar
GOPRO & FACETIME TOURS
INSTAGRAM - OREO EXAMPLE
LIVE STREAMING VIDEO
LIVE STREAMING VIDEO
CANVA
FREE & LOW COST
EDITING &
DESIGN TOOLS PHONTO
RHONNA DESIGNS
PIC FRAME
FLIPAGRAMPICMONKEY
INFOGR.AMCANVA
PICTOCHART
3. ADVOCACY
WHAT IS ONE OF THE
BIGGEST CHALLENGES
WE HAVE TODAY?
?
?
?
? ?
?
? ?? ?
?
?
CONTENT
CONTENT
IS KING
CONTESTS
CONTESTS IS
KING
WHY SHOULD ANYONE
CARE ABOUT
CONTESTS?
?
?
?
? ?
?
? ?
? ?
?
?
CONTESTS CONTENT=
EMPLOYEE ACTIVATION
Your employees have a vested interest in your
company’s success. They will be your most
committed and ...
The Power of Pinterest
2,191
PHOTOS
}
RUN A CONTEST
Crowdsource content
from employees
and residents.
DESUMMER
FUN
CONTESTSARE THE GIFT THAT
KEEPS ON
GIVING
CROWDSOURCED ADS
#ForRentLife
4. REAL-TIME MARKETING
RIDE THE TRENDS
RIDE THE TRENDS
ALIGN WITH A TV EVENT
ALIGN WITH A TV EVENT
ALIGN WITH A TV EVENT
MAKE IT PERSONAL
HAVE FUN
INSTAGRAM TAKEOVERS
HOST AN INSTAMEET EVENT
5. GO MOBILE OR GO HOME
RESPONSIVE DESIGN
IN-APP SEARCH
UN-BUNDLING APPS
UN-BUNDLING APPS
SOCIALIZING WEARABLE TECH
TAKEAWAYS
TAKEAWAYS
We are all now media companies and need to think like
journalists.
We need to know each channel and what works b...
ERICA CAMPBELL BYRUM
Director of Social Media
Co-Author of Youtility for Real Estate
Recipient of the 2014 PRNews Social M...
PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
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2015 Social Media Trends - GCAA

With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.

Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.

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2015 Social Media Trends - GCAA

  1. 2015 SOCIAL MEDIATRENDS ERICA CAMPBELL BYRUM DIRECTOR OF SOCIAL MEDIA CO-AUTHOR OF YOUTILITY FOR REAL ESTATE PASSIONATE PEOPLE INNOVATIVE SOLUTIONS QUALITY RESULTS @EricaCampbell @AptsForRent
  2. used Facebook to interact with a brand liked a product on Facebook used Facebook to research products at least once a week wrote an online post about a product or a brand wrote a product review online
  3. 2014 9.4% 13.2% 21.4% 2015 2020 SOURCE: DUKE UNIVERSITY CMO SURVEY CMO’S SPEND ON SOCIAL MEDIA
  4. THE ROI OF SOCIAL MEDIA IS THAT YOUR BUSINESS WILL STILL EXIST IN 5 YEARS. “ “ - ERIK QUALMAN
  5. SOCIAL MEDIA TRENDS 5
  6. 5 SOCIAL MEDIA TRENDS 1. Creating Youtility 2. Visual Marketing Explodes 3. Advocacy 4. Real-Time Marketing 5. Go Mobile Or Go Home
  7. 1. CREATING YOUTILITY
  8. BEING A GREAT MARKETER IS HARDER THAN EVER Source: Jay Baer
  9. 3 REASONS WHY… Source: Jay Baer
  10. 1. CONSUMER BEHAVIOR CHANGE Source: Jay Baer
  11. Source: Jay Baer
  12. 2. REAL-TIME REPUTATION Source: Jay Baer
  13. Source: Jay Baer
  14. Source: Jay Baer
  15. 74% TRUST REFERRALS FROM FRIENDS/CO-WORKERS & 67.7% TRUST REVIEWS. - SATISFACTS RESEARCH “ “
  16. 3. ENORMOUS COMPETITION FOR ATTENTION Source: Jay Baer
  17. YOU ARE COMPETING AGAINST THE PEOPLE WE ACTUALLY LOVE Source: Jay Baer
  18. WHAT SHOULD YOU DO NOW? Source: Jay Baer
  19. STOP TRYING TO BE AMAZING, AND START BEING USEFUL Source: Jay Baer
  20. $150,000 IN NEW LEASES
  21. THE DIFFERENCE BETWEEN HELP AND HYPE IS JUST TWO LETTERS, BUT THEY MAKE ALL THE DIFFERENCE.” ~ @jaybaer “
  22. @j YOUTILITY
  23. YOUTILITY SO USEFUL, PEOPLE WOULD PAY “ ” IS MARKETING YOU FOR IT.
  24. CREATE YOUTILITY THROUGHOUT THE FUNNEL Source: Jay Baer — @JAYBAER
  25. CREATE CONTENT THAT PEOPLE WILL HAVE AN INCENTIVE TO SHARE.
  26. #1 REAL ESTATE BOOK ON AMAZON ONLY $2.99
  27. 2. VISUAL MARKETING EXPLODES
  28. Not just for selfies & recipes!
  29. WHY IS VISUAL CONTENT IMPORTANT?
  30. 90%OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL, AND VISUALS ARE PROCESSED 60,000XFASTER IN THE BRAIN THAN TEXT. Sources: 3M Corporation and Zabisco
  31. 40%OF PEOPLE WILL RESPOND BETTER TO VISUAL INFORMATION THAN PLAIN TEXT. Source: Zabisco
  32. POSTS WITH ATTRACT 3X MORE INBOUND LINKS THAN PLAIN TEXT POSTS. Source: SEOmoz VIDEOS
  33. VISUAL CONTENT IS SOCIAL MEDIA-READY. IT’S EASILY SHAREABLE AND EASILY PALATABLE. Source: Wishpond.com
  34. VISUAL STORIES HELP PEOPLE IDENTIFY WITH YOUR ORGANIZATION.
  35. 10 INSTAGRAM CONTENT IDEAS 1. Amenities 2. Specials 3. Resident Events 4. Lifestyle 5. Happy Residents 6. Company Culture 7. Behind The Scenes 8. Local 9. Sneak Peeks 10. Meet The Team
  36. 10 PINTEREST CONTENT IDEAS 1. Meet The Team 2. Floor Plans 3. Resident Events 4. Customer Reviews 5. Lifestyle Content 6. Local 7. Staging Models 8. Videos 9. Expert Advice 10. Marketing Ideas
  37. INFLUENCERS
  38. INFLUENCERS
  39. INSTAGRAM CONTEST
  40. Place Pin: Include a map, address and phone number. PINTEREST RICH PINS
  41. PINTEREST BUT IT BUTTON
  42. INSTAGRAM SHOP NOW BUTTON
  43. MICRO VIDEO
  44. VINE & HYPERLAPSE Source: Raj Qsar
  45. GOPRO & FACETIME TOURS
  46. INSTAGRAM - OREO EXAMPLE
  47. LIVE STREAMING VIDEO
  48. LIVE STREAMING VIDEO
  49. CANVA
  50. FREE & LOW COST EDITING & DESIGN TOOLS PHONTO RHONNA DESIGNS PIC FRAME FLIPAGRAMPICMONKEY INFOGR.AMCANVA PICTOCHART
  51. 3. ADVOCACY
  52. WHAT IS ONE OF THE BIGGEST CHALLENGES WE HAVE TODAY? ? ? ? ? ? ? ? ?? ? ? ?
  53. CONTENT
  54. CONTENT IS KING
  55. CONTESTS
  56. CONTESTS IS KING
  57. WHY SHOULD ANYONE CARE ABOUT CONTESTS? ? ? ? ? ? ? ? ? ? ? ? ?
  58. CONTESTS CONTENT=
  59. EMPLOYEE ACTIVATION Your employees have a vested interest in your company’s success. They will be your most committed and enthusiastic ambassadors. Providing them the opportunity and support to be visible spokespeople on behalf of your brand drives employee engagement, inspires collaboration and improves customer experiences. - Susan Emerick, IBM “ ”
  60. The Power of Pinterest 2,191 PHOTOS } RUN A CONTEST Crowdsource content from employees and residents.
  61. DESUMMER FUN
  62. CONTESTSARE THE GIFT THAT KEEPS ON GIVING
  63. CROWDSOURCED ADS
  64. #ForRentLife
  65. 4. REAL-TIME MARKETING
  66. RIDE THE TRENDS
  67. RIDE THE TRENDS
  68. ALIGN WITH A TV EVENT
  69. ALIGN WITH A TV EVENT
  70. ALIGN WITH A TV EVENT
  71. MAKE IT PERSONAL
  72. HAVE FUN
  73. INSTAGRAM TAKEOVERS
  74. HOST AN INSTAMEET EVENT
  75. 5. GO MOBILE OR GO HOME
  76. RESPONSIVE DESIGN
  77. IN-APP SEARCH
  78. UN-BUNDLING APPS
  79. UN-BUNDLING APPS
  80. SOCIALIZING WEARABLE TECH
  81. TAKEAWAYS
  82. TAKEAWAYS We are all now media companies and need to think like journalists. We need to know each channel and what works best. We need to dedicate resources to creating visuals, micro-videos and collecting stories. The shift to mobile has already happened. It’s time to embrace that shift. The only constant is change. 1. 2. 3. 4. 5.
  83. ERICA CAMPBELL BYRUM Director of Social Media Co-Author of Youtility for Real Estate Recipient of the 2014 PRNews Social Media MVP Award @APTSFORRENT +APTSFORRENT /APTSFORRENT /APTSFORRENT /APTSFORRENT @EricaCampbell PASSIONATE PEOPLE INNOVATIVE SOLUTIONS QUALITY RESULTS
  84. PASSIONATE PEOPLE INNOVATIVE SOLUTIONS QUALITY RESULTS
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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive. Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.

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