Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly. You'll learn how to: - Use compelling layouts and typography that psychologically work - Create messaging to compliment your images - Work smarter with graphic designers and content marketers - Quickly pivot your images to be golden across any social media network

1. Flare and Pivot !
for Social Image
Sharing!
Erica McGillivray

2. Erica McGillivray
@emcgillivray
Senior Community Manager
at Moz

3. “Whoever controls
the media, the
images, controls
the culture.” —
Allen Ginsberg!
@emcgillivray

5. @emcgillivray

6. @emcgillivray

7. Five Basic Design
Principles!
@emcgillivray

8. High contrast

9. Clean

10. Branded

11. Bold

12. Unity
@emcgillivray

13. Five Psychological Triggers
for Sharing!
@emcgillivray

14. Match copy with images

15. Challenge
audiences
@emcgillivray

16. Take risks
@emcgillivray

17. Establish credibility

18. Make human connections

19. Working with the Team!
@emcgillivray

20. “Higher, further,
faster...more.” !
— Kelly Sue DeConnick!
@emcgillivray

21. <3 Designers!
@emcgillivray

22. Get them excited

23. Quickly pivot

24. Quickly pivot

25. Simple and customized templates, aka
easy image and text swaps
@emcgillivray

26. @emcgillivray
Simple and customized templates, aka
easy image and text swaps

27. @emcgillivray
A few technologies to help

28. @emcgillivray
A few technologies to help

29. <3 Developers!
@emcgillivray

30. Explain your business case

31. Implement Open Graph tags

32. Implement Open Graph tags

33. Implement Open Graph tags

34. Implement Open Graph tags

35. Implement Twitter cards

36. Implement Twitter cards

37. Build sharing into culture

38. @emcgillivray

39. @emcgillivray

40. All the info
for sharing!

41. Prioritize Repeatable and
Evergreen Projects!

44. @emcgillivray

45. Missteps Happen!
@emcgillivray

46. @emcgillivray

47. @emcgillivray
Can’t click
play button

48. Clone
club

49. Mix it up!

50. Be on time!

51. Learn, Improve, !
and Get Results!
@emcgillivray

52. @emcgillivray
Rival IQ top content (90 days)!

53. @emcgillivray
17 posts
15 posts
Average of 468.95% lift per blog post
promoted on Twitter
Google Analytics traffic data!

54. @emcgillivray

55. Thank You!!
Erica McGillivray
@emcgillivray
Senior Community Manager
at Moz

56. Resources!
² Beginner’s Guide to Social Media
http://moz.com/beginners-guide-to-social-media
² Ideal Image Sizes for Your Social Media Posts
https://blog.bufferapp.com/ideal-image-sizes-
social-media-posts
² Must-Have Social Media Tags for Twitter, Google
+, Facebook, and More
http://moz.com/blog/meta-data-templates-123
² Working on Complex Marketing Teams
http://bit.ly/1Hzv6Tm
² Pablo https://buffer.com/pablo
² Canva https://www.canva.com/