Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business.
11. Attention Spans
Twitter: 18 minutes
Facebook: 2-3 hours
G+: 3 hours
Instagram: 3-4 hours
@emcgillivray #webcongress
The short
lifespan of
your social
media posts.
52. Resources
Social Engagement Metrics That Matter - Measuring, Tracking, and Reporting FTW
by Jen Lopez
http://moz.com/blog/social-engagement-metrics-that-matter
Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
by Avinash Kaushik
http://www.kaushik.net/avinash/best-social-media-metrics-conversation-
amplification-applause-economic-value/
Beginner’s Guide to Social Media
http://moz.com/beginners-guide-to-social-media
G+ Ripples Bookmarklet by AJ Kohn
http://www.blindfiveyearold.com/ripples-bookmarklet
True Social Metrics http://www.truesocialmetrics.com/
SproutSocial https://sproutsocial.com/
Buffer https://bufferapp.com/
Rival IQ https://www.rivaliq.com/
Infogr.am https://infogr.am/