In this webinar, WSI Certified Internet Business Consultant Eric Cook shares some information on how to get "seen" online by the search engines. Simply having a website is no longer enough and businesses need to take proactive steps with things like search engine optimization (SEO), paid search (PPC), display advertising and other ways to get them found online.

1. You Have a Website, But Who Knows… Who Cares? The Art of Getting Found Online Free Webinar Wednesdays May 5, 2010 Eric Cook, Certified Internet Business Consultant

5. Getting Found Online

8. “Field of Dreams” Marketing Plan

13. Search Trends Source : Google Insights

14. HTML 101 “What is Meta Data”

16. Search Engine Optimization (SEO)

17. Defining SEO “ What the search engines want to see is just what your users want… Frequently updated , quality and relevant content .” Mary O’Brien Former Director of Sales, Overture.com

21. Google: “wsi eric cook”

22. Local Search Results

23. Paid Search Marketing Pay Per Click (PPC)

25. 7 Essentials to Paid Search

26. More Than Google… There's a lot of searching going on out there!

27. Total Coverage Positioning in top paid listings Paid listings in organic directory listings

28. Yahoo/Google Example

31. Monitor Performance You can see what every Ad Dollar is doing for you with Paid Search Marketing for maximum ROI.

32. Paid Search Marketing & Display (Banners)

33. Reach During Surfing

35. Build Your Brand Online

37. Heard of Remarketing?

38. Search + Display = Synergy

39. The Buying Funnel Display/Banner Ads Paid Search/PPC

40. E-Mail Marketing

41. E-Mail Is Cost-Effective 1.7x 1x 4.1x 6.9x 34.3x 2.4x 1x 5.9x 7.1x 8.2x Cost per Lead Cost per Customer

44. Website Analytics

48. FREE & COOL Stuff…

58. Questions - Eric Cook [email_address] www.LinkedIn.com/in/EricCookMBA www.Facebook.com/ECook www.Twitter.com/EricCook www.PoweredByWSI.com (269) 841-5007