1) The document discusses emerging trends in social media in 2011, including the proliferation of smartphones and mobile apps, the fragmentation of the web across different devices, and the potential for location-based marketing. 2) It introduces Sprinklr, a social media management platform that helps large companies learn about, publish to, and engage with diverse social media audiences across channels. 3) Sprinklr provides reporting, analytics, content monitoring and other tools to improve social media productivity and measure engagement.

1. #AYPA @AspenYPA
Emerging Trends in Social Media

2. Presenters
Josh Rivera - Swift Digital Marketing Partners
Eric Bengsten - Swift Digital Marketing Partners
Jonathan Georger - Backbone Media
Dave Amirault- Aspen/Snowmass Resort
Dina Bloom - Sprinklr (video conferenced from NYC)
Guest Blogger
*Andrew Isreal - Aspen Spin live tweeting highlights on #aypalive

3. How this works
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4. Current Social Media Anomalies
(things that make you go hmmm...)
*Democracy in Action: overthrow of authoritarian rulers around the world
* Bieber Fever 7.3 Million followers -youtube Phenom.
* Ken & Barbie have a virtual soap opera/relationship/drama
* Convergence of online, print, mobile and Television

5. QR Codes

6. Our New Smartphone Overlords
• Wireless 3G service proliferation. Pending 4G network rollouts.
• Stability in platforms – iOS, Android.
• Consumer adoption.
• Data plans becoming increasingly affordable.
• Amazing amount of applications.

7. Fragmentation of the Web
• Up until a few years ago, the way we consumed information on
the internet was on a desktop or laptop computer. We all know
that mobile use is skyrocketing, but in 2011…
• Consumer electronics companies are finally creating
worthy competitors to the iPad. This will be the year of the
tablet. Did I mention a healthy portion of them are
equipped with GSM / CDMA radios?
• We need to rethink the way we develop websites.
• Rather than have “optimized” versions of sites we should
be developing flexible information platforms that deliver
content down to each device’s unique capabilities.
• It won’t be this fragmented for long, especially as mobile
OS platforms mature and hardware capabilities increase.

8. Customer Service As Marketing

9. 2011 – The Year We “Un-Like”
• Facebook users “Like” too many brands.
• News feeds are cluttered with posts from
brands.
• Appearing in “Top News” is becoming
increasingly difficult due to FB EdgeRank
changes.
• 2011 – Consumer Content Curation
• Consumers are creating record amounts of
content thanks to smartphones, apps and
mobile internet access.
• As marketers, we’ve got to be smarter about
listening, repurposing, recognizing and
rewarding this type of behavior.

10. Location Based Marketing
• We all know that 2010 was the year of location based services
(LBS). In 2011, this is the year that we sharpen our pencil and
create amazing location based marketing campaigns.
• Don’t limit yourself to Foursquare, Facebook Places, etc.
• Remember, content is being created and uploaded with
GPS data attached to it.
• Remember, it’s not JUST for the mobile web and apps!
Modern browsers can relay location data via IP address, for
destination brands / travel & tourism this means you can
custom tailor promotions to viewers.

11. Phone 707 2SOMEMA
www.sprinklr.com
SOCIAL MEDIA
info@sprinklr.com
twitter.com/sprinklr
facebook.com/sprinklr
MANAGEMENT WITH
SPRINKLR
Wednesday, February 16, 2011

12. Some of our
Clients
12

13. Sprinklr Helps Large Companies
1. Learn about and grow their social media audience
2. With diverse groups and consOtuents to publish to and engage with
3. Measure interest, virality and engagement at the account, channel,
4 Provide visibility into each team’s social media personnel, messaging and
.
5. Improve producOvity by centralizing and streamlining operaOons
02/16/11 13

14. Campaign ReporOng
• View channel, campaign and message level
reporOng for
– Link clicks
– Retweets, replies, comments, likes, shares, views,
raOngs, raters & comments
– Geo‐reporOng
• Understand audience propensiOes by channel
• Tag reporOng/ Tag clouds
• ReporOng dashboards
• Understand keywords that trigger Engagement
and virality
• Graphical reporOng with customizable graph
views
• Export to Excel
• Drill down to person level
• Archive campaigns
02/16/11 14

15. Channel AnalyOcs
• Best Ome of the day, day of the week/month charts to determine opOmal Ome to post
messages by channel
• View aggregate Ome graphs to understand
– Link clicks
– Retweets, replies, comments, likes, shares, views, raOngs, raters & comments
– Geo‐reporOng
• Audience growth
• Correlate follower growth/ariOon to daily acOvity
• IdenOfy popular messages across campaign iniOaOves
02/16/11 15

16. Content Monitoring

17. Social Touchpoints

18. Social Touchpoints

19. Social Touchpoints

20. Social Touchpoints

21. Social Touchpoints

22. Media Consumption

23. Social Activation

24. Segmentation

26. Don’t even think about starting a social media campaign…
unless you have a strategy
(would you with any other marketing?)

27. Integration
Combine traditional marketing
+
With social media marketing
+
With mobile marketing

28. Customization