This document is a search terms report for the period of 01 February 2020 to 29 February 2020. It provides data on search terms, match types, campaigns, ad groups, clicks, impressions, click-through rates, costs and conversions for various search terms related to airport transfers and taxi services between locations like Hemel Hempstead, Berkhamsted, Luton, Gatwick, and Heathrow. The report contains performance data for over 50 different search terms.

1. Search terms report
01 February 2020 - 29 February 2020
Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cheapest
taxi to
gatwick
Phrase
match
None Airports
Hemel
Gatwick 1 1 100.00% GBP 3.93 3.93 Search 1.00 3.93
cheap taxi
feom
heathrow
twrminal 5
Phrase
match
(close
variant)
None Airports
Hemel
Heathrow 1 1 100.00% GBP 5.71 5.71 Search 1.00 5.71
taxi to
gatwick
airport
Exact
match
(close
variant)
None Airports
Hemel
Gatwick 2 4 50.00% GBP 4.64 9.28 Search 1.00 9.28
airport
transfers
hemel
hempstead
Exact
match
Added Airports
Hemel
Hemel
Airport
Taxis
generic
1 1 100.00% GBP 2.66 2.66 Search 1.00 2.66
taxi price
from hemel
hempstead
to gatwick
Phrase
match
None Airports
Hemel
Gatwick 2 1 200.00% GBP 0.54 1.08 Search 2.00 0.54
cab to
gatwick
airport
Exact
match
(close
variant)
None Airports
Hemel
Gatwick 1 1 100.00% GBP 2.98 2.98 Search 1.00 2.98
taxi to
gatwick
from hemel
hempstead
Phrase
match
None Airports
Hemel
Gatwick 2 2 100.00% GBP 3.56 7.12 Search 2.00 3.56
national
express
from hemel
hempstead
to gatwick
airport
Phrase
match
None Airports
Hemel
Gatwick 2 2 100.00% GBP 0.58 1.15 Search 1.00 1.15
local taxi to
luton
airport
Phrase
match
None Airports
Hemel
Luton
Airport
1 1 100.00% GBP 4.29 4.29 Search 0.50 8.58
taxt to
gatwick
from hemel
Phrase
match
(close
variant)
None Airports
Hemel
Gatwick 1 1 100.00% GBP 4.53 4.53 Search 5.00 0.91
- A1 -

2. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi from
hemel
hempstead
to
heathrow
airport
Exact
match
(close
variant)
None Airports
Hemel
Hemel
Airport
Taxis
generic
2 2 100.00% GBP 2.68 5.35 Search 2.00 2.68
taxi price
luton
airport to
hemel
hempstead
Phrase
match
(close
variant)
None Airports
Hemel
Luton
Airport
2 2 100.00% GBP 3.59 7.18 Search 1.00 7.18
heathrow
taxi
Exact
match
(close
variant)
None Airports
Hemel
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
heathrow
car parking
Phrase
match
(close
variant)
None Airports
Hemel
Heathrow 1 1 100.00% GBP 3.77 3.77 Search 0.00 0.00
hemel
hempstead
to gatwick
taxi
Phrase
match
None Airports
Hemel
Gatwick 1 1 100.00% GBP 1.45 1.45 Search 2.00 0.73
hemel
hempstead
to gatwick
airport
Exact
match
(close
variant)
None Airports
Hemel
Gatwick 2 20 10.00% GBP 1.78 3.56 Search 2.00 1.78
bedford to
gatwick
taxi
Phrase
match
(close
variant)
None Airports
Hemel
Gatwick 1 1 100.00% GBP 4.73 4.73 Search 1.00 4.73
hemel to
luton
airport taxi
Phrase
match
None Airports
Hemel
Luton
Airport
1 1 100.00% GBP 2.52 2.52 Search 1.00 2.52
taxi from
hemel
hempstead
to
heathrow
Exact
match
(close
variant)
None Airports
Hemel
Hemel
Airport
Taxis
generic
1 2 50.00% GBP 1.00 1.00 Search 1.00 1.00
luton taxi
numbers
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
0 8 0.00% GBP -- 0.00 Search 0.00 0.00
- A2 -

3. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi from
luton to
birmingha
m
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 0.89 0.89 Search 2.00 0.45
london
heathrow
to holiday
inn
express
london
watford
junction 19
bridle path
watford
wd17 1ue
gb
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 4.29 4.29 Search 1.00 4.29
berkhamst
ed taxis to
luton
airport
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.54 3.54 Search 1.00 3.54
taxi to
gatwick
from tring
Phrase
match
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 2.50 2.50 Search 1.00 2.50
8 seater
taxi to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 2.87 2.87 Search 1.50 1.91
berkhamst
ed to luton
airport how
long it
takes
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 1.56 1.56 Search 1.00 1.56
taxi tl
gatwick
from
pitstone
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 2.37 2.37 Search 1.00 2.37
taxis from
luton
airport
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
luton taxi
50 50 50
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.34 3.34 Search 0.50 6.68
- A3 -

4. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cost of taxi
from
berkhamst
ed to
gatwick
Phrase
match
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 2.42 2.42 Search 1.00 2.42
berkhamst
ed to luton
taxi fare
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
2 6 33.33% GBP 3.24 6.47 Search 4.00 1.62
luton
airport
taxis
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
2 15 13.33% GBP 3.71 7.42 Search 2.00 3.71
aylesbury
to luton
taxi
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.22 3.22 Search 1.00 3.22
luton to
gatwick
taxi
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.42 3.42 Search 1.00 3.42
mini cab
berkhamst
ed to luton
airport
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 1.60 1.60 Search 4.00 0.40
cab fair
from
heathrow
to jurys inn
watford
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 1.78 1.78 Search 1.00 1.78
tring to
luton
airport taxi
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.87 3.87 Search 0.50 7.74
taxi from
london
heathrow
terminal2
to jurys
watford
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 5.50 5.50 Search 0.53 10.40
ace taxis
berkhamst
ed to
gatwick uk
Phrase
match
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 1.33 1.33 Search 1.00 1.33
- A4 -

5. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
best taxi
service
luton
airport
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.60 2.60 Search 3.00 0.87
luton taxi
pay by
card
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.64 3.64 Search 2.00 1.82
heathrow
airport
taxis
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Heathrow 4 19 21.05% GBP 4.71 18.83 Search 4.00 4.71
raf halton
to luton
airport taxi
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 2 50.00% GBP 3.93 3.93 Search 1.00 3.93
luton
airport taxi
rank
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 4 25.00% GBP 3.47 3.47 Search 1.00 3.47
taxi luton Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
airport taxi
luton
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.49 3.49 Search 1.00 3.49
taxi from
berkhamst
ed to luton
airport
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 3 33.33% GBP 1.65 1.65 Search 1.00 1.65
taxi from
berkhamst
ed to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 2 50.00% GBP 3.04 3.04 Search 1.00 3.04
a1 24 hour
taxis luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 3 33.33% GBP 2.90 2.90 Search 1.00 2.90
how much
for a taxi
from luton
to
chesham
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 1.87 1.87 Search 2.00 0.94
- A5 -

6. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
amersham
taxi to
luton
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.29 2.29 Search 1.00 2.29
redbourn
to gatwick
taxi
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 2.84 2.84 Search 0.50 5.68
taxi luton
to gatwick
airport
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 1.77 1.77 Search 0.50 3.54
taxi to
luton
airport
from hemel
hempstead
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.78 3.78 Search 1.00 3.78
silverline
taxis luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 2 50.00% GBP 2.93 2.93 Search 1.00 2.93
taxi in luton Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 3 33.33% GBP 2.72 2.72 Search 1.00 2.72
taxi from
berkhamst
es to
gatwick
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 3.32 3.32 Search 1.00 3.32
a1 taxi
luton
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 2 50.00% GBP 2.28 2.28 Search 2.00 1.14
taxi from
luton to
gatwick
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.59 2.59 Search 1.50 1.73
taxi from
heathrow
to watford
junction
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 3.08 3.08 Search 1.00 3.08
- A6 -

7. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
watford
junction to
heathrow
724
Broad
match
None Airports
Berkhamst
ead
Heathrow 3 5 60.00% GBP 2.06 6.17 Search 3.00 2.06
taxi from
luton
airport to
hemel
hempstead
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 4 25.00% GBP 1.41 1.41 Search 1.00 1.41
taxi
berkhamst
ed to
gatwick
Phrase
match
None Airports
Berkhamst
ead
Gatwick 0 4 0.00% GBP -- 0.00 Search 0.00 0.00
taxis in
luton
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 7 14.29% GBP 1.00 1.00 Search 1.00 1.00
berkhamst
ed to
gatwick
taxi
Phrase
match
None Airports
Berkhamst
ead
Gatwick 2 1 200.00% GBP 1.12 2.24 Search 2.00 1.12
chesham
to luton
airport taxi
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 5 20.00% GBP 3.92 3.92 Search 1.00 3.92
taxi
watford
junction to
heathrow
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 2 50.00% GBP 1.96 1.96 Search 1.00 1.96
luton
airport taxi
transfers
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 4.49 4.49 Search 1.00 4.49
watford
junction to
from
heathrow
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 1.93 1.93 Search 1.00 1.93
berkhamst
ed airport
taxis
Exact
match
Added Airports
Berkhamst
ead
Berko
Airport
Taxis
generic
5 15 33.33% GBP 2.97 14.84 Search 6.00 2.47
- A7 -

8. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
radlett to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.42 2.42 Search 1.00 2.42
high street
watford to
heathrow
airport
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.86 3.86 Search 1.00 3.86
taxis
london
luton
airport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.52 2.52 Search 1.00 2.52
taxi
heathrow
to chalfont
st peter
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.48 4.48 Search 1.00 4.48
watford
airport
taxis
review
Phrase
match
None Airports
Watford
Watford
Airport
Taxis
generic
1 2 50.00% GBP 0.83 0.83 Search 0.00 0.00
heathrow
airport
watford
junction
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.66 3.66 Search 1.00 3.66
st albans
to luton
airport taxi
quote
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.88 2.88 Search 1.00 2.88
how much
is taxi from
luton to
london
colney
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.68 2.68 Search 1.00 2.68
book a taxi
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
2 1 200.00% GBP 3.12 6.24 Search 5.02 1.24
taxi yo
luton
airport nest
me
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.58 3.58 Search 1.00 3.58
- A8 -

9. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cheap taxi
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.22 4.22 Search 1.00 4.22
bushey to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.13 3.13 Search 1.00 3.13
cabs for 3
from
watford to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.43 1.43 Search 1.00 1.43
heathrow
t5 to
watford
general
hospital
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.24 3.24 Search 1.00 3.24
watford
taxi to
heathrow
t2
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.08 2.08 Search 3.41 0.61
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
0 2 0.00% GBP -- 0.00 Search 0.00 0.00
show
timetable
for 724 bis
from
heathrow
t2 to
watford
junction
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.19 1.19 Search 2.00 0.60
cheap taxi
to
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 3 33.33% GBP 3.31 3.31 Search 1.00 3.31
watford
taxi to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.58 3.58 Search 2.22 1.61
heathrow
taxi
services
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.29 3.29 Search 1.00 3.29
- A9 -

10. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
watford
taxi to
heathrow
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
a1 taxi
watford
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.41 3.41 Search 2.00 1.71
watford
junction to
heathrow
taxi
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 4.00 4.00 Search 2.00 2.00
liton taxi
companies
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11
watford
taxi
apirport
transfe
Phrase
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11
heathrow
to watford
junction
taxi
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.78 2.78 Search 1.00 2.78
green line
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
heathrow
airport taxi
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 7 14.29% GBP 4.01 4.01 Search 1.00 4.01
gatwick
pick up taxi
Exact
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 4.04 4.04 Search 0.94 4.29
chesham
to luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.93 1.93 Search 1.00 1.93
how to get
from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 1 2 50.00% GBP 0.71 0.71 Search 1.00 0.71
- A10 -

11. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
luton taxis
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
2 4 50.00% GBP 3.31 6.61 Search 2.00 3.31
chalfont st
peter to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.94 3.94 Search 1.00 3.94
green line
from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 1.92 1.92 Search 1.00 1.92
taxis for
luton
airport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.82 2.82 Search 1.00 2.82
watford
airport
taxis
Exact
match
Added Airports
Watford
Watford
Airport
Taxis
generic
33 186 17.74% GBP 2.69 88.81 Search 34.96 2.54
radlett cab
prices to
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.74 2.74 Search 1.00 2.74
watford to
heathrow
taxi
Exact
match
Added Airports
Watford
Heathrow 10 17 58.82% GBP 3.82 38.23 Search 16.99 2.25
northwood
to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.64 3.64 Search 1.00 3.64
taxi fare
from jurys
inn watford
to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.59 3.59 Search 1.00 3.59
how much
text to
watford
heathrow
to
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 0.97 0.97 Search 1.00 0.97
- A11 -

12. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
gerrards
cross taxis
to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.14 3.14 Search 1.00 3.14
taxi airport
gatwick
Exact
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.25 2.25 Search 1.00 2.25
plymouth
to
heathrow
airport
transfer
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.25 3.25 Search 1.00 3.25
addison
taxi luton
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.47 3.47 Search 1.00 3.47
cheap taxi
from luton
airport to
watford
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.83 2.83 Search 0.50 5.66
taxis from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 2.96 2.96 Search 1.41 2.10
watford
taxi airport
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
9 30 30.00% GBP 2.44 21.94 Search 12.19 1.80
watford
cab drivers
to
heathrow
airport
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.49 1.49 Search 1.00 1.49
airport
transfers
uk
heathrow
Exact
match
Added Airports
Watford
Heathrow 1 1 100.00% GBP 3.38 3.38 Search 1.00 3.38
taxi luton
airport to
capability
green
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.84 2.84 Search 3.00 0.95
- A12 -

13. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
amersham
to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 4.14 4.14 Search 1.00 4.14
london
heathrow
terminal 5
to 65 67
clarendon
road
watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.93 2.93 Search 1.50 1.95
addison
lee taxis at
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.46 3.46 Search 1.00 3.46
cab from
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.30 2.30 Search 1.00 2.30
heathrow
car park
prices
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.50 3.50 Search 2.00 1.75
taxi
watford to
gatwick for
6
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.81 3.81 Search 1.00 3.81
taxi
watford to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 4 25.00% GBP 3.07 3.07 Search 1.00 3.07
taxi
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 2 10 20.00% GBP 3.98 7.95 Search 2.00 3.98
taxi to
heathrow
airport
Exact
match
(close
variant)
None Airports
Watford
Heathrow 2 3 66.67% GBP 3.49 6.97 Search 2.00 3.49
hereford to
luton
airport taxi
cost
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.65 2.65 Search 1.00 2.65
- A13 -

14. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
how much
is cab
return
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.92 2.92 Search 1.00 2.92
cab to
heathrow
terminal 2
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.82 3.82 Search 2.00 1.91
cab to
luton
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
travel from
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 1 3 33.33% GBP 0.63 0.63 Search 1.00 0.63
taxi fare
from
watford to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 3 33.33% GBP 2.88 2.88 Search 1.00 2.88
taxi from
watford to
heathrow
terminal 2
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
watford
shuttel
heathrot
flughafen
Broad
match
None Airports
Watford
Heathrow 2 1 200.00% GBP 2.30 4.60 Search 4.00 1.15
1st airport
taxis luton
reviews
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.48 3.48 Search 1.00 3.48
watford to
luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
4 26 15.38% GBP 3.07 12.27 Search 4.45 2.76
st albans
taxi
heathrow
airport
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.23 3.23 Search 1.00 3.23
- A14 -

15. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxis from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
national
express
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 0.66 0.66 Search 1.00 0.66
st albans
taxi luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 3.41 3.41 Search 1.00 3.41
eagles taxi
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 2.36 2.36 Search 1.00 2.36
taxi fare
from
heathrow
airport to
watford
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 2.38 2.38 Search 1.00 2.38
taxi from
luton to st
albans how
much
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.44 2.44 Search 1.00 2.44
cabs to
gatwick
airport
Exact
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.90 3.90 Search 1.00 3.90
taxi
heathrow
watford
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.72 3.72 Search 3.00 1.24
watford to
hesthrow
Exact
match
(close
variant)
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 1.00 0.00
watford to
luton taxi
fare
Phrase
match
None Airports
Watford
Luton
Airport
2 6 33.33% GBP 3.30 6.60 Search 2.00 3.30
- A15 -

16. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi
gatwick
airport to
watford
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 2 50.00% GBP 2.10 2.10 Search 1.00 2.10
park street
al2 2ht to
luton
airport taxi
fare
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.91 2.91 Search 1.00 2.91
heathrow
taxi
Exact
match
(close
variant)
None Airports
Watford
Heathrow 2 4 50.00% GBP 2.61 5.22 Search 2.50 2.09
taxi
watford to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 2 4 50.00% GBP 2.65 5.30 Search 2.00 2.65
how much
taxi cost
from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.98 3.98 Search 1.00 3.98
watford to
heathrow
terminal 2
taxi return
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.40 4.40 Search 0.50 8.80
watford to
gatwick
taxi
Phrase
match
None Airports
Watford
Gatwick 1 3 33.33% GBP 3.34 3.34 Search 2.00 1.67
northwood
to luton
taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 3 33.33% GBP 3.24 3.24 Search 0.94 3.45
taxi
transfers
from
gatwick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.01 3.01 Search 1.00 3.01
london to
luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.95 2.95 Search 1.00 2.95
- A16 -

17. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
watford
luton
airport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 1.41 1.41 Search 3.00 0.47
watford to
heathrow
terminal 5
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 0 2 0.00% GBP -- 0.00 Search 0.00 0.00
taxi from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
8 17 47.06% GBP 3.50 28.02 Search 9.50 2.95
watford to
london
heathrow
taxi
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.25 3.25 Search 1.00 3.25
how much
is a cab to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 2 1 200.00% GBP 3.13 6.26 Search 2.00 3.13
watford
heathrow
taxi
Phrase
match
None Airports
Watford
Heathrow 1 3 33.33% GBP 3.08 3.08 Search 1.00 3.08
heathrow
to watford
travel
lodge
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.93 1.93 Search 1.00 1.93
taxi to
heathrow
terminal 4
Phrase
match
None Airports
Watford
Heathrow 3 3 100.00% GBP 3.32 9.96 Search 2.50 3.98
amersham
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.13 2.13 Search 1.00 2.13
cheap taxi
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
2 2 100.00% GBP 3.23 6.45 Search 2.00 3.23
watford
airport taxi
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
2 17 11.76% GBP 3.29 6.57 Search 2.00 3.29
- A17 -

18. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cheap taxi
to
heathrow
terminal 3
Exact
match
Added Airports
Watford
Heathrow 1 1 100.00% GBP 3.23 3.23 Search 2.00 1.62
how much
for taxi to
gatwick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.06 2.06 Search 1.00 2.06
heathrow
airport to
watford
junction
Broad
match
None Airports
Watford
Heathrow 2 7 28.57% GBP 1.50 3.00 Search 2.00 1.50
how to get
from
heathrow
to hilton
watford
elton way
watford
wd25 8ha
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.48 2.48 Search 1.00 2.48
taxi price
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
2 2 100.00% GBP 3.01 6.02 Search 3.00 2.01
watford
junction to
heathrow
departures
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.05 1.05 Search 1.00 1.05
taxi to
heathrow
from
whatford
Broad
match
None Airports
Watford
Heathrow 1 0 -- GBP 4.08 4.08 Search 1.00 4.08
amber taxi
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.63 2.63 Search 0.00 0.00
m25 traffic
towards
heathrow
at watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.85 2.85 Search 0.00 0.00
- A18 -

19. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi to
luton
airport
from al4
9qh
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
2 1 200.00% GBP 2.52 5.04 Search 2.00 2.52
st albans
taxi to
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.30 3.30 Search 1.00 3.30
uber from
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.47 2.47 Search 1.00 2.47
watford to
heathrow
terminal 5
taxi
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.97 2.97 Search 1.00 2.97
taxis from
luton
airport to st
albans
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.60 3.60 Search 1.00 3.60
luton taxi
number
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.08 3.08 Search 1.00 3.08
taxi
watford 30
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.02 4.02 Search 4.00 1.01
luton taxi
numbers
Exact
match
Added Airports
Watford
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
cheap
watford tax
to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.42 2.42 Search 1.00 2.42
taxi from
watford to
heathrow
terminal 4
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.90 3.90 Search 3.00 1.30
what buses
going to
watford
ftom
terminal 5
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.37 1.37 Search 1.00 1.37
- A19 -

20. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cheapest
taxi from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
taxi from
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 2 4 50.00% GBP 4.07 8.13 Search 3.00 2.71
taxi
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
2 7 28.57% GBP 3.33 6.66 Search 1.00 6.66
heathrow
airport
taxis
Exact
match
(close
variant)
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
24 hour
taxi service
to gatwick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.11 3.11 Search 0.54 5.77
taxi from
luton to
croxley
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.84 2.84 Search 3.00 0.95
taxi
watford to
heathrow
t5
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 4 25.00% GBP 2.79 2.79 Search 1.00 2.79
taxi
watford to
heathrow
terminal 5
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11
taxi
watford to
heathrow
terminal 5
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
watford to
heathrow
Exact
match
(close
variant)
Added Airports
Watford
Heathrow 6 73 8.22% GBP 3.40 20.40 Search 5.00 4.08
heathro
airport taxi
services
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.13 2.13 Search 1.00 2.13
- A20 -

21. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
heathrow
taxi cheap
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.40 3.40 Search 2.00 1.70
how to go
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 0.62 0.62 Search 1.00 0.62
eaglrs taxi
from
watfird to
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.51 3.51 Search 1.00 3.51
watford to
luton taxi
Phrase
match
None Airports
Watford
Luton
Airport
2 7 28.57% GBP 2.10 4.20 Search 2.00 2.10
book a taxi
to luton
airpirt from
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.90 1.90 Search 1.50 1.27
rickmansw
orth to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 2.98 2.98 Search 0.00 0.00
taxi from
luton to
harrow on
the hill
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.85 2.85 Search 3.00 0.95
watford
luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.77 2.77 Search 1.00 2.77
taxi to
heathrow
terminal 2
Phrase
match
None Airports
Watford
Heathrow 2 3 66.67% GBP 3.15 6.29 Search 2.30 2.74
taxi
watford to
gatwick
terminal 2
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.47 3.47 Search 1.00 3.47
- A21 -

22. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
how much
is a cab
from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 0.41 0.41 Search 1.00 0.41
go taxis
luton
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11
taxis from
luton to
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
taxi to
heathrow
t2 hemel
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.24 2.24 Search 1.00 2.24
taxi to
heathrow
terminal 3
Phrase
match
None Airports
Watford
Heathrow 1 3 33.33% GBP 2.57 2.57 Search 1.00 2.57
taxi to
heathrow
terminal 5
Phrase
match
None Airports
Watford
Heathrow 3 7 42.86% GBP 3.32 9.97 Search 2.00 4.99
limo
transfer to
heathrow
terminal 3
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.69 3.69 Search 1.00 3.69
taxi from
luton
airport to
amersham
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.94 1.94 Search 1.00 1.94
st albans
to luton
taxi cost
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.68 2.68 Search 1.00 2.68
taxi service
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.26 3.26 Search 1.00 3.26
amersham
taxi to
heathrow
gilberts
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.71 3.71 Search 1.00 3.71
- A22 -

23. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
getting
from
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 0.81 0.81 Search 1.00 0.81
cab to
heathrow
terminal 5
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.52 3.52 Search 1.00 3.52
cabs to
heathrow
from
queensbur
y
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.72 2.72 Search 1.00 2.72
taxi to
gatwick
airport
Exact
match
(close
variant)
None Airports
Watford
Gatwick 2 5 40.00% GBP 3.10 6.19 Search 2.00 3.10
490490
taxi luton
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.96 2.96 Search 1.00 2.96
how much
does a taxi
cost from
watford to
london
heathrow
airport
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.81 3.81 Search 1.00 3.81
return taxi
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.33 3.33 Search 1.00 3.33
taxis to
gatwick
airport
Exact
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.07 3.07 Search 1.00 3.07
booking
taxis from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
5 6 83.33% GBP 2.73 13.64 Search 3.98 3.42
- A23 -

24. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cab to
heathrow
from ruislip
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.55 3.55 Search 1.00 3.55
taxi to
heathrow
near me
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.96 2.96 Search 1.00 2.96
how to get
from
watford to
heathrow
airport
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.64 3.64 Search 1.00 3.64
watford to
heathrow
t4 return
taxi
Broad
match
None Airports
Watford
Heathrow 2 1 200.00% GBP 4.12 8.24 Search 3.00 2.75
taxi luton
to london
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.62 3.62 Search 1.00 3.62
trains to
london
gatwick
from
watford
station
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.55 2.55 Search 1.00 2.55
gatwick
airport
taxies
Exact
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.83 2.83 Search 1.00 2.83
car transfer
withcar
seats
watford to
gateick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 1.44 1.44 Search 1.00 1.44
taxi fron
luton to
winkers
nightclub
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.44 3.44 Search 1.00 3.44
watford
airport
cabs
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
2 4 50.00% GBP 2.21 4.42 Search 2.00 2.21
- A24 -

25. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
how to get
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 3 33.33% GBP 0.45 0.45 Search 0.50 0.90
watford
taxi to
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.70 3.70 Search 1.00 3.70
taxi prices
to luton
airport
from hemel
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.81 2.81 Search 1.00 2.81
taxi from
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 2 3 66.67% GBP 3.90 7.80 Search 1.50 5.20
airport
transfers to
gatwick
from
harefield
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 3 33.33% GBP 1.84 1.84 Search 1.00 1.84
watford to
gatwick
airport
north
terminal
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.98 2.98 Search 1.00 2.98
st albans
to luton
taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.25 3.25 Search 1.00 3.25
berkhamst
ed to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.48 3.48 Search 1.00 3.48
watford
taxi airport
proce
Phrase
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
1 1 100.00% GBP 3.42 3.42 Search 1.00 3.42
booking a
large taxi
for 8
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.37 4.37 Search 1.00 4.37
- A25 -

26. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
airport taxi
watford
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
4 15 26.67% GBP 3.09 12.34 Search 4.40 2.80
taxi from
luton to st
albans
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.85 2.85 Search 1.00 2.85
cheapest
taxi to
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.55 3.55 Search 1.00 3.55
what is the
transfer
time from
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.62 1.62 Search 1.00 1.62
taxi
watford to
heathrow
terminal 3
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.27 3.27 Search 1.00 3.27
luton
airport
from
watford
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.18 1.18 Search 2.00 0.59
taxi luton
to watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 3 33.33% GBP 3.28 3.28 Search 3.00 1.09
transportati
on frop
headrow
airport to
watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.63 2.63 Search 1.00 2.63
london to
gatwick
taxi
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 0 2 0.00% GBP -- 0.00 Search 3.00 0.00
taxi to
luton frok
watford
price
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.20 3.20 Search 1.00 3.20
- A26 -

27. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
uber from
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.95 2.95 Search 1.00 2.95
luton
airport
transfer
taxi
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.86 3.86 Search 1.00 3.86
taxi to
heathrow
Exact
match
Added Airports
Watford
Heathrow 9 47 19.15% GBP 3.13 28.16 Search 9.50 2.96
luton
airport taxi
rank
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.65 2.65 Search 1.00 2.65
bricket
wood to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.76 2.76 Search 1.00 2.76
gatwick
airport taxi
quotes
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.61 2.61 Search 1.00 2.61
price from
heathrow
to watford
on the tube
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.45 1.45 Search 1.00 1.45
taxi from
luton
airport to
southern
cross hotel
watford
junction
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.11 2.11 Search 1.00 2.11
how much
is a taxi
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
taxi to
luton
airport cost
Phrase
match
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 2.97 2.97 Search 1.00 2.97
- A27 -

28. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi to
heathrow
from
watford
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
taxi to
luton
airport
from st
albans
Phrase
match
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 2.89 2.89 Search 1.00 2.89
cab to
heathrow
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.55 1.55 Search 1.00 1.55
watford
junction to
heathrow
Broad
match
None Airports
Watford
Heathrow 5 74 6.76% GBP 2.29 11.44 Search 7.00 1.63
taxi
heathrow
to guildford
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.85 3.85 Search 1.00 3.85
how much
cab from
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.16 4.16 Search 1.00 4.16
taxi to
gatwick
airport
price
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.53 2.53 Search 1.00 2.53
watford to
heathrow
taxi
transfer
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.39 4.39 Search 1.50 2.93
national
express
watford
junction to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.80 2.80 Search 1.00 2.80
cab to
luton
airport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.59 3.59 Search 1.00 3.59
- A28 -

29. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
how much
is a taxi
from
watford to
heathrow
airport
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.81 2.81 Search 1.00 2.81
taxi from
luton to
hemel
hempstead
Phrase
match
None Airports
Watford
Luton
Airport
2 2 100.00% GBP 2.84 5.67 Search 2.00 2.84
taxi to
heathrow
cost
Exact
match
Added Airports
Watford
Heathrow 1 3 33.33% GBP 3.68 3.68 Search 1.00 3.68
cprive cabs
luton
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.39 2.39 Search 1.00 0.00
stratford to
luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.89 3.89 Search 1.00 3.89
watford to
heathrow
terminal 4
Broad
match
None Airports
Watford
Heathrow 2 2 100.00% GBP 3.64 7.27 Search 2.00 3.64
cheap
cabs to
heathrow
terminal 4
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.30 3.30 Search 1.00 3.30
watford to
airport cab
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
1 1 100.00% GBP 2.50 2.50 Search 1.00 2.50
watford to
heathrow
airport
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 3 33.33% GBP 3.73 3.73 Search 1.00 3.73
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 1 25 4.00% GBP 3.25 3.25 Search 1.00 3.25
taxi
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
- A29 -

30. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
buses from
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 2 2 100.00% GBP 3.08 6.16 Search 3.00 2.05
taxi luton
airport to
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
3 3 100.00% GBP 3.28 9.84 Search 3.50 2.81
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 2 21 9.52% GBP 1.95 3.90 Search 3.00 1.30
luton taxi Exact
match
Added Airports
Watford
Luton
Airport
3 30 10.00% GBP 2.65 7.96 Search 3.00 2.65
mini cabs
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.98 1.98 Search 2.00 0.99
price of
taxi to
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 0 -- GBP 0.90 0.90 Search 1.00 0.90
london
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.43 2.43 Search 1.00 2.43
watford to
heatjrow
cab
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.15 3.15 Search 1.00 3.15
taxi luton Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 5 20.00% GBP 1.93 1.93 Search 1.00 1.93
taxi luton
aiport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.50 1.50 Search 4.00 0.38
st albans
to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 3 33.33% GBP 2.78 2.78 Search 2.00 1.39
northwood
to luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.30 2.30 Search 1.00 2.30
- A30 -

31. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
airport
taxis
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.79 3.79 Search 1.96 1.93
trains to
gatwick
from
watford
junction
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 6 16.67% GBP 1.40 1.40 Search 1.00 1.40
watford to
heathrow
terminal 5
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.42 3.42 Search 2.00 1.71
high
wycombe
to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 2 6 33.33% GBP 3.44 6.87 Search 2.00 3.44
london
heathrow
airport
from
watford
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 1.23 1.23 Search 1.00 1.23
witney to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.26 2.26 Search 1.00 2.26
a1 luton
cabs
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.71 2.71 Search 1.00 2.71
contact
number
taxi service
luton
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.82 1.82 Search 1.00 1.82
taxi from
watford
junction to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.40 3.40 Search 1.00 3.40
watford
transfer to
london
gatwick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.18 2.18 Search 1.00 2.18
- A31 -

32. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi luton
to st
albans
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
3 2 150.00% GBP 3.29 9.87 Search 3.00 3.29
heathrow
tax from
watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.20 2.20 Search 1.00 2.20
tacis to
heathrow
Exact
match
(close
variant)
None Airports
Watford
Heathrow 2 2 100.00% GBP 4.13 8.25 Search 2.00 4.13
724
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 0 2 0.00% GBP -- 0.00 Search 0.00 0.00
uber taxi
from luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.31 3.31 Search 2.00 1.66
hemel to
luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.94 2.94 Search 0.25 11.75
watford
taxis
airport
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
7 18 38.89% GBP 2.60 18.18 Search 8.78 2.07
taxi from
luton to
watford
Phrase
match
None Airports
Watford
Luton
Airport
2 4 50.00% GBP 2.28 4.56 Search 2.50 1.82
pret taxi
luton
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.61 3.61 Search 1.00 3.61
watford to
luton
airport
Exact
match
Added Airports
Watford
Luton
Airport
9 87 10.34% GBP 2.54 22.83 Search 9.00 2.54
taxi from
watford to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 0 4 0.00% GBP -- 0.00 Search 0.00 0.00
- A32 -

33. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi firms in
luton
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
rickmansw
orth taxi to
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.49 3.49 Search 1.00 3.49
taxi from
luton
airport to
hp53pq
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.15 3.15 Search 1.00 3.15
luton taxis Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 11 9.09% GBP 3.18 3.18 Search 1.00 3.18
taxi luton
airport to
the grove
hotel
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.45 3.45 Search 1.00 3.45
harrow
weald to
heathrow
taxi quote
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.70 3.70 Search 1.00 3.70
watford
luton
airport taxi
for big
suitcases
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.44 3.44 Search 1.00 3.44
taxi from
watford to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 4 25.00% GBP 3.25 3.25 Search 1.00 3.25
cheap taxi
from
heathrow
Exact
match
Added Airports
Watford
Heathrow 1 3 33.33% GBP 1.67 1.67 Search 2.00 0.84
cheap taxis
from
heathrow
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.36 2.36 Search 1.00 2.36
taxi to
gatwick
Exact
match
Added Airports
Watford
Gatwick 2 12 16.67% GBP 3.48 6.95 Search 2.00 3.48
- A33 -

34. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
watford to
gatwick
airport
Exact
match
(close
variant)
None Airports
Watford
Gatwick 2 15 13.33% GBP 2.96 5.92 Search 2.00 2.96
airport
taxis
watford
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
4 6 66.67% GBP 2.23 8.93 Search 4.00 2.23
heathrow
car
accident
today
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.22 2.22 Search 1.00 2.22
uber
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 2 3 66.67% GBP 2.49 4.97 Search 2.00 2.49
hemel
hempstead
to luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 3 33.33% GBP 3.30 3.30 Search 0.00 0.00
taxi
watford to
heathrow
t5
Broad
match
None Airports
Watford
Heathrow 0 7 0.00% GBP -- 0.00 Search 0.00 0.00
heathrow
to watford
taxi
Exact
match
Added Airports
Watford
Heathrow 0 2 0.00% GBP -- 0.00 Search 0.00 0.00
taxi to
luton
airport
Exact
match
Added Airports
Watford
Luton
Airport
12 34 35.29% GBP 2.58 30.94 Search 12.83 2.41
heathrow
airport to
watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.77 2.77 Search 2.00 1.39
luton
airport taxi
Exact
match
Added Airports
Watford
Luton
Airport
9 30 30.00% GBP 3.17 28.50 Search 9.58 2.97
taxi
heathrow
to warner
bros studio
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.44 3.44 Search 1.00 3.44
cab to
heathrow
terminal 4
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.98 2.98 Search 2.00 1.49
- A34 -

35. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
watford to
london
gatwick
airport
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 4.50 4.50 Search 1.00 4.50
book a taxi
to luton
airpirt from
watford
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 0.84 0.84 Search 0.50 1.68
taxi to
heathrow
from hemel
hempstead
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.39 3.39 Search 6.00 0.57
heathrow
airport taxi
service
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.19 3.19 Search 1.00 3.19
taxis to
heathrow
terminal 4
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.50 2.50 Search 1.00 2.50
taxi
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
taxi luton
to
chorleywoo
d
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.98 2.98 Search 1.00 2.98
apsley to
luton
airport taxi
fare
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.67 2.67 Search 1.00 2.67
watford to
gatwick
Exact
match
Added Airports
Watford
Gatwick 2 43 4.65% GBP 2.38 4.75 Search 1.00 4.75
trains from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 1.67 1.67 Search 1.00 1.67
watford
junction to
lo don
hearhrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.52 3.52 Search 0.00 0.00
- A35 -

36. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi from
watford to
london
gatwick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.04 3.04 Search 1.00 3.04
taxi luton
airport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
2 3 66.67% GBP 1.80 3.60 Search 2.83 1.27
tax to luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 0.70 0.70 Search 2.00 0.35
price of
taxi to
luton
airport frim
tring
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.83 3.83 Search 1.50 2.55
taxis to
luton
airport
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
2 2 100.00% GBP 3.69 7.37 Search 2.00 3.69
chesham
to
heathrow
taxi cost
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 3.48 3.48 Search 3.00 1.16
berkhamst
ed to luton
airport taxi
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
2 5 40.00% GBP 1.95 3.90 Search 3.00 1.30
spearhead
taxi luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.49 2.49 Search 1.00 2.49
luton a1
taxi
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 0.33 0.33 Search 1.00 0.33
taxi to
gatwick
airport
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 0 3 0.00% GBP -- 0.00 Search 0.00 0.00
- A36 -

37. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi from
luton to
great
missenden
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
2 2 100.00% GBP 3.26 6.51 Search 2.00 3.26
how much
is taxi from
luton to
dunstable
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 1.52 1.52 Search 1.00 1.52
watford
junction to
london
heathrow
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 3 33.33% GBP 1.70 1.70 Search 0.50 3.40
london
airport taxi
Exact
match
Added Airports
Berkhamst
ead
London
Airport
1 2 50.00% GBP 4.54 4.54 Search 0.00 0.00
taxi from
luton
airport
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
1 2 50.00% GBP 2.44 2.44 Search 2.00 1.22
taxi from
luton to
kingston
university
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.55 3.55 Search 1.00 3.55
heathrow
airport
transfers
Exact
match
Added Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 4.49 4.49 Search 1.00 4.49
how much
in a
taxinfrom
heathrow
to watford
junction
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 4.61 4.61 Search 1.00 4.61
50 50 taxi
luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
berkhamst
ed to
gatwick by
ttrain
Phrase
match
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 3.16 3.16 Search 1.00 3.16
- A37 -

38. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
berkhamst
ed taxi
airport
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Berko
Airport
Taxis
generic
1 1 100.00% GBP 2.44 2.44 Search 2.00 1.22
airport taxi
watford
heathrow
Phrase
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 3.18 3.18 Search 1.00 3.18
luton taxi Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
0 61 0.00% GBP -- 0.00 Search 1.00 0.00
taxi cost to
heathrow
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 2.80 2.80 Search 1.00 2.80
taxi to
luton
airport
quote
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.44 2.44 Search 1.00 2.44
luton taxis Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
3 25 12.00% GBP 3.05 9.15 Search 4.00 2.29
luton taxis
phone
numbers
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.83 2.83 Search 1.50 1.89
taxi from
berkhamst
ed to
gatwick
Phrase
match
None Airports
Berkhamst
ead
Gatwick 2 2 100.00% GBP 1.83 3.65 Search 10.00 0.37
taxi to
luton
airport
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
6 20 30.00% GBP 3.88 23.25 Search 7.00 3.32
cheapest
taxi to
luton
airport
from
berkhamst
ed
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 5.32 5.32 Search 2.00 2.66
- A38 -

39. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi luton
airport
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
3 5 60.00% GBP 2.93 8.78 Search 3.00 2.93
tcheap taxi
from luton
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 4.52 4.52 Search 3.00 1.51
taxi from
london
heathrow
to jurys inn
watford
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 2 50.00% GBP 5.68 5.68 Search 1.47 3.86
cab from
luton
airport
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 4.86 4.86 Search 1.00 4.86
taxi luton
dunstable
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
reviews for
taxi from
berkhamst
ed to
gatwick
Phrase
match
None Airports
Berkhamst
ead
Gatwick 1 2 50.00% GBP 1.46 1.46 Search 1.00 1.46
uber taxi
luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.20 2.20 Search 0.00 0.00
heathrow
watford
junction
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 4.77 4.77 Search 1.00 4.77
ok google
traffic on
the m25
going
towards
heathrow
from
watford
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 1.55 1.55 Search 1.00 1.55
- A39 -

40. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
ola taxi
luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 2 50.00% GBP 3.12 3.12 Search 1.00 3.12
taxi
berkhamst
ed to luton
airport
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
6 8 75.00% GBP 3.72 22.32 Search 9.00 2.48
taxi fare
berkhamst
ed to luton
airport
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.81 3.81 Search 1.00 3.81
quotes for
taxi to
gatwick
south
terminal
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 3.24 3.24 Search 1.33 2.43
airport taxi
berkhamst
ed
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Berko
Airport
Taxis
generic
2 3 66.67% GBP 1.86 3.72 Search 2.00 1.86
airport
taxis
berkhamst
ed
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Berko
Airport
Taxis
generic
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
8 seater
taxi to
gatwick
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 4.93 4.93 Search 0.67 7.39
luton
airport taxi
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
3 26 11.54% GBP 3.84 11.53 Search 4.00 2.88
taxi to
luton
airport
Exact
match
Added Airports
Hemel
Luton
Airport
3 3 100.00% GBP 3.77 11.32 Search 3.50 3.23
hemel
hempstead
to gatwick
national
express
Phrase
match
None Airports
Hemel
Gatwick 1 1 100.00% GBP 0.84 0.84 Search 1.00 0.84
taxi to
gatwick
Exact
match
Added Airports
Hemel
Gatwick 2 2 100.00% GBP 5.07 10.13 Search 2.00 5.07
- A40 -

41. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
hemel to
gatwick
Exact
match
(close
variant)
None Airports
Hemel
Gatwick 0 15 0.00% GBP -- 0.00 Search 0.00 0.00
taxi fare to
heathrow
Exact
match
(close
variant)
None Airports
Hemel
Heathrow 1 1 100.00% GBP 1.46 1.46 Search 1.50 0.97
taxi prices
to
heathrow
airport
Exact
match
(close
variant)
None Airports
Hemel
Heathrow 1 1 100.00% GBP 2.94 2.94 Search 0.50 5.88
hemel to
gatwick
taxi
Phrase
match
(close
variant)
None Airports
Hemel
Gatwick 2 4 50.00% GBP 4.25 8.50 Search 2.00 4.25
hemel
hempstead
airport
transfers
Exact
match
(close
variant)
None Airports
Hemel
Hemel
Airport
Taxis
generic
1 2 50.00% GBP 3.18 3.18 Search 1.00 3.18
taxi hemel
hempstead
to gatwick
Phrase
match
None Airports
Hemel
Gatwick 1 2 50.00% GBP 3.65 3.65 Search 1.00 3.65
night taxis
from luton
to hemel
hampstead
Phrase
match
(close
variant)
None Airports
Hemel
Luton
Airport
1 2 50.00% GBP 3.82 3.82 Search 1.00 3.82
taxi from
hemel to
heathrow
Exact
match
(close
variant)
None Airports
Hemel
Hemel
Airport
Taxis
generic
1 1 100.00% GBP 3.12 3.12 Search 1.00 3.12
compare
taxi prices
to
heathrow
from hemel
hempstead
Phrase
match
(close
variant)
None Airports
Hemel
Heathrow 1 1 100.00% GBP 2.93 2.93 Search 1.00 2.93
cab to
gatwick
Exact
match
(close
variant)
None Airports
Hemel
Gatwick 1 1 100.00% GBP 2.69 2.69 Search 2.00 1.35
- A41 -

42. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
how much
taxi from
hemel
hempstead
ti gatwick
Phrase
match
(close
variant)
None Airports
Hemel
Gatwick 1 1 100.00% GBP 3.07 3.07 Search 1.00 3.07
hemel
hempstead
to
heathrow
taxi
Exact
match
Added Airports
Hemel
Hemel
Airport
Taxis
generic
2 4 50.00% GBP 2.71 5.42 Search 2.00 2.71
hemel
hempstead
to luton
taxi
Phrase
match
None Airports
Hemel
Luton
Airport
0 3 0.00% GBP -- 0.00 Search 0.00 0.00
taxis to
luton
airport
Exact
match
Added Airports
Watford
Luton
Airport
3 6 50.00% GBP 3.01 9.04 Search 2.00 4.52
st albans
to luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
6 9 66.67% GBP 2.62 15.71 Search 7.00 2.24
watford to
heathrow
terminal 3
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.08 3.08 Search 1.00 3.08
taxi from
luto airport
to jurys inn
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
2 2 100.00% GBP 2.17 4.33 Search 2.00 2.17
taxi
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
watford
taxi
heathrow
Broad
match
None Airports
Watford
Heathrow 2 2 100.00% GBP 3.28 6.55 Search 3.00 2.18
st albans
taxis to
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.45 2.45 Search 1.00 2.45
taxi to
luton
Exact
match
Added Airports
Watford
Luton
Airport
1 5 20.00% GBP 1.79 1.79 Search 5.00 0.36
- A42 -

43. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi fare
watford to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.39 3.39 Search 1.00 3.39
minivan
taxi from
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.62 3.62 Search 1.00 3.62
Total:
Search
Terms
615 1,748 35.18% GBP 2.93 1802.19 724.48 2.48
Total:
Account
624 4,906 12.72% GBP 2.92 1822.36 733.48 2.48
- A43 -