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Innovation vs. Best Practice
Eric Reiss
@elreiss
UX Sofia
Sofia, Bulgaria
What is it?
Why bother?
Who cares?
Innovation, apps and the monetization hexagon, UX Sofia 2014
Source: Financial Times, 6 October 2010
in·no·va·tion
noun
1 : the introduction of something new
2 : a new idea, method, or device
best prac·tice
noun
1 : best way of doing a thing
2 : a tested idea, method, or device
Innovation, apps and the monetization hexagon, UX Sofia 2014
Best practices represent
short-term solutions.
Innovation builds
long-term success.
If you always do it for the experts,
You will never build our industry!
And if you do it for yourself,
you’re doing it for the wrong reason!
Three bad reasons to innovate
To differentiate your product/service
To be “original”
To satisfy your ego
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
“pushing the envelope” ≠ innovation
“chindogu” ≠ innovation
being “original” ≠ innovation
satisfying your ego ≠ innovation
Rosser Reeves
“Do you want art? Or do you want the
f*cking sales curve to go up?”
Experiment
Invention
Invention
Innovation
15 April 1912
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
to solve a problem!
There is only one reason to innovate…
Law of Innovation #1
If an innovation does not solve
a problem, it will create one.
Let’s look at mouthwash...
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Law of Innovation #2
Problems do not exist in isolation.
Solutions often have unintended
consequences.
Enfield M1853
• Technological
• Social
• Political
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Gus the cat
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
People
Processes
Technologies
User Centered Design
Users
Innovate >
User Driven Design
Users
Innovate >
Important note:
Unhappy customers are dangerous
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Law of Innovation #3
Invention may be accidental.
Innovation is always planned.
Fact:
Innovators often break the established rules.
Law of Innovation #4
Innovators understand the rules.
This is the difference between
innovation and idiocy.
Innovation, apps and the monetization hexagon, UX Sofia 2014
Law of Innovation #5
Intuitive solutions do not
need instructions.
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Intuition Instruction
Website Driving a car
Low High
Barrier to entry
Incremental Distruptive
Type of innovation
R
“My problem is greater than the
effort needed to learn the system”
OIeturn n nvestment
Innovation, apps and the monetization hexagon, UX Sofia 2014
Best practice is not the same as
tradition or habit.
Highland Park High School Math Club - 1969
Invention
Innovation Lifecycle
Innovation
Best practice
Habit
Innovation
Best practice
Fashion
Old-fashioned
Time
Progress
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
What are the warning signs of
fad and fashion?
Watch out if...
Your solution is only being used in your
local market
Your solution is only being used by a single
branch or industry
Your solution looks like something you also
did last week
Do we have a digital revolution?
Do we have disruptive innovation?
Do we need to start from scratch?
No! We apply old skills in new ways
Law of Innovation #6
Innovation almost always
represents the combination of
two well-known technologies to
create a new, useful synthesis.
Innovation, apps and the monetization hexagon, UX Sofia 2014
Technology Benefit
Technology Benefit
The UX Maturity Continuum
• Immature
• Feature-centric
• “This is cool”
• Mature
• User-centric
• “This is valuable”
A hexagon
Foundation
Foundation
Platform
Quickwins
Foundation
Platform
Quickwins
• Useful
• Affordable
• Easy to adopt
• Business critical
• Addictive
• Intrinsic value
Foundation
Platform
Quickwins
• Showcase
• Conduit
• Social system
• Well-defined market
• Multi-channel capability
• Cross-channel conversions
Foundation
Platform
Quickwins
• Incentives
• Rewards
• Cross-sales
• Subscriptions
• Upgrades
• Scalability
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
Innovation, apps and the monetization hexagon, UX Sofia 2014
6 7
13
• Scores above 11 generally indicate a
good chance of success.
• It is impossible to achieve a perfect
score of 18.
• This model seems to work well for both
business and entertainment apps
Two observations
“It’s amazing how much we can
accomplish when you don’t care
who gets the credit.”
Harry S. Truman
If we do not demand good design,
we will never receive it.
Don’t just prevent bad things from happening,
you can make wonderful things happen!
благодаря!
You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark
Office: (+45) 39 29 67 77
Mobil: (+45) 20 12 88 44
Twitter: @elreiss
er@fatdux.com
www.fatdux.com

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