Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
@EricTTung #SMTULSAerict.co/SMTULSA
What The Crap
Is Next for
Social Media?
Six Mega-Trends To Expect in
Social, And How T...
@EricTTung #SMTULSAerict.co/SMTULSA
Hi, I’m @EricTTung
Download this
presentation at
erict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
Featured on Slideshare.net
@EricTTung #SMTULSAerict.co/SMTULSA
What I‟m Gonna Tell Ya.
• Where Social Media‟s Been
• The Future of Social Media
• 1. ...
@EricTTung #SMTULSAerict.co/SMTULSA
Where Social Media‟s
Been
@EricTTung #SMTULSAerict.co/SMTULSA
Generated
in sales from Twitter as
early as 2009
$6.5 million
@EricTTung #SMTULSAerict...
@EricTTung #SMTULSAerict.co/SMTULSA
Has helped over 150,000
customers through Twitter,
@ComcastCares in 2009
@EricTTung #S...
@EricTTung #SMTULSAerict.co/SMTULSA
@Ford sent Fiestas to the top
100 bloggers in Europe for a
year: generated 31,000 piec...
@EricTTung #SMTULSAerict.co/SMTULSA
Raised $5,000,000
from 500,000 donors
in 2 days after
Haitian earthquake
In 2010
@Eric...
@EricTTung #SMTULSAerict.co/SMTULSA
Social Networking is
HUGE. World Populations
China 1,363M
India 1,241M
1,060M
560M
400...
@EricTTung #SMTULSAerict.co/SMTULSA
The Social Landscape is Changing
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
The average
Facebook
user age is
not 16…
not 22…
It’s
42@EricTTung #SMTULSAerict.co/SM...
@EricTTung #SMTULSAerict.co/SMTULSA
The Media
Landscape is
changing
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA slide 15
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
Francis vs. Benedict:
@EricTTung #SMTULSAerict.co/SMTULSA
Bush „01
Obama „13
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
Maybe even no more newspapers…
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
“Broadcast
TV will be
dead in
five
years”
Rick Kaplan
(@RickNKaplan)
Former President,...
@EricTTung #SMTULSAerict.co/SMTULSA
People are shifting away from
web-based email
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
One Message Before Social Media
Word of Mouth
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
One Message After Social Media Word
of Mouse
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
“A brand is no
longer what we
tell the
consumer it is
– it is what
consumers tell
each...
@EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
“Companies can no longer
control the message, but
they can control the
results if they...
@EricTTung #SMTULSAerict.co/SMTULSA
What‟s Next for
Social?
Six Big Trends
@EricTTung #SMTULSAerict.co/SMTULSA
1. Social Network
Consolidation
•
•
• A
• a
• a
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
1. Social Network
Consolidation
• Networks will continue to merge
• Even if not acquir...
@EricTTung #SMTULSAerict.co/SMTULSA
What Can You Do?
• Being social is even more
important than ever.
• Add social sharing...
@EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
2. Social Tool Integration
• HootSuite, Buffer, etc.
consistently add networks…
@EricTTung #SMTULSAerict.co/SMTULSA
2. Social Tool Integration
@EricTTung #SMTULSAerict.co/SMTULSA
2. Social Tool Integration
• Bottlenose: “find and grasp
trends that matter from noisy...
@EricTTung #SMTULSAerict.co/SMTULSA
2. Social Tool Integration
• Tools like IFTTT and Zapier
using APIs to automate social...
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
• Real-World Inputs & Outputs
• Every time a blog gets a new
comment, turn a light on:...
@EricTTung #SMTULSAerict.co/SMTULSA
What Can You Do?
• Use tools to help you automate
some social media processes.
• Be aw...
@EricTTung #SMTULSAerict.co/SMTULSA
3. Crowdsourcing
• “An Online
distributed
problem-
solving and
production
model.”
– Dr...
@EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
Crowdsourcing Search &
Rescue – MH370
@EricTTung #SMTULSAerict.co/SMTULSA
Blog for customer interaction
results in 50,000
new product ideas
@EricTTung #SMTULSAe...
@EricTTung #SMTULSAerict.co/SMTULSA
What Can You Do?
• Involve customers in product
creation, naming, etc.
• Involve in br...
@EricTTung #SMTULSAerict.co/SMTULSA
4. The Sharing Economy…
@EricTTung #SMTULSAerict.co/SMTULSA
100 Years Ago…
Agricultural Economy
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
50 Years Ago…
Manufacturing Economy
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
25 Years Ago…
Service Economy
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
Now…
Experience Economy.
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
Into The Future…
The Sharing Economy
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
“Next year, people will
share twice as much as
they share this year,
and next year, th...
@EricTTung #SMTULSAerict.co/SMTULSA
Some sharing is not so
smart…
@EricTTung #SMTULSAerict.co/SMTULSA
• The Greatest Customer Service
Story Ever Told, Starring
Morton‟s Steakhouse
http://s...
@EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
“Nature gave us one
tongue and two ears so
we could hear
twice as much
as we speak.”
-...
@EricTTung #SMTULSAerict.co/SMTULSA
30% of all
companies now
use social for
customer
service
@EricTTung #SMTULSAerict.co/S...
@EricTTung #SMTULSAerict.co/SMTULSA
How Quickly Should You
Respond?
http://www.socialmediaexplorer.com/social-media-market...
@EricTTung #SMTULSAerict.co/SMTULSA
What Can You Do?
• Think about how you can use
sharing or make your business
easier fo...
@EricTTung #SMTULSAerict.co/SMTULSA
Ever Wonder Why Target Always
Asks If You Want Their REDcard?
@EricTTung #SMTULSAerict.co/SMTULSA
5. Big Data
• Using large data
trends, Target was
able to predict a
teen‟s pregnancy
b...
@EricTTung #SMTULSAerict.co/SMTULSA
5. Big Data
• Think about the
huge amounts of
data used across
social daily.
• How cou...
@EricTTung #SMTULSAerict.co/SMTULSA
What Can You Do?
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
Apple
Google
You
@EricTTung #SMTULSAerict.co/SMTULSA
That‟s why this button is
so dangerous
@EricTTung #SMTULSAerict.co/SMTULSA
What Can You Do?
• Use Data Wherever You Can
• Paid Search Ads, Facebook Page
Insights...
@EricTTung #SMTULSAerict.co/SMTULSA
6. Quantified Self
• People are using devices to
track their health, movement,
enterta...
@EricTTung #SMTULSAerict.co/SMTULSA
This is Chris Dancy
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
These are Chris‟ Devices
@EricTTung #SMTULSAerict.co/SMTULSA
He‟s Really Connected
@EricTTung #SMTULSAerict.co/SMTULSA
@EricTTung #SMTULSAerict.co/SMTULSA
…What His Data Looks Like
@EricTTung #SMTULSAerict.co/SMTULSA
And What He Did With It…
@EricTTung #SMTULSAerict.co/SMTULSA
What Can You Do?
• Know that people want to
connect to services to analyze
their own d...
@EricTTung #SMTULSAerict.co/SMTULSA
What We Talked About
• Where Social Media‟s Been
• The Future of Social Media
• 1. Soc...
@EricTTung #SMTULSAerict.co/SMTULSA
Thank You!
• All Networks:
EricTTung
• Web: ericttung.com
• Email:
Eric@EricTTung.com
...
@EricTTung #SMTULSAerict.co/SMTULSA
#SMTulsa
Networking
Cocktail
Party
WXYZ Bar
Próxima SlideShare
Cargando en…5
×

What The Crap is Next for Social Media?

18.552 visualizaciones

Publicado el

What's next after SoLoMo? What are the bigger trends taking over Social Media in the next five or ten years? Check out these six macro trends: Consolidation of Social Networks, Social Tool Aggregation, Crowdsourcing, Sharing Economy, Big Data and The Quantified Self.

Publicado en: Redes sociales

What The Crap is Next for Social Media?

  1. @EricTTung #SMTULSAerict.co/SMTULSA What The Crap Is Next for Social Media? Six Mega-Trends To Expect in Social, And How To Prepare.
  2. @EricTTung #SMTULSAerict.co/SMTULSA Hi, I’m @EricTTung Download this presentation at erict.co/SMTULSA
  3. @EricTTung #SMTULSAerict.co/SMTULSA Featured on Slideshare.net
  4. @EricTTung #SMTULSAerict.co/SMTULSA What I‟m Gonna Tell Ya. • Where Social Media‟s Been • The Future of Social Media • 1. Social Network Consolidation • 2. Social Tool Aggregation • 3. Crowdsourcing • 4. Sharing Economy • 5. Big Data • 6. Quantified Self
  5. @EricTTung #SMTULSAerict.co/SMTULSA Where Social Media‟s Been
  6. @EricTTung #SMTULSAerict.co/SMTULSA Generated in sales from Twitter as early as 2009 $6.5 million @EricTTung #SMTULSAerict.co/SMTULSA
  7. @EricTTung #SMTULSAerict.co/SMTULSA Has helped over 150,000 customers through Twitter, @ComcastCares in 2009 @EricTTung #SMTULSAerict.co/SMTULSA
  8. @EricTTung #SMTULSAerict.co/SMTULSA @Ford sent Fiestas to the top 100 bloggers in Europe for a year: generated 31,000 pieces of content and 60% awareness… before the car was ever sold @EricTTung #SMTULSAerict.co/SMTULSA
  9. @EricTTung #SMTULSAerict.co/SMTULSA Raised $5,000,000 from 500,000 donors in 2 days after Haitian earthquake In 2010 @EricTTung #SMTULSAerict.co/SMTULSA
  10. @EricTTung #SMTULSAerict.co/SMTULSA Social Networking is HUGE. World Populations China 1,363M India 1,241M 1,060M 560M 400M USA 317M Indonesia 239M Brazil 201M Pakistan 185M Nigeria 173M 240M 150M @EricTTung #SMTULSAerict.co/SMTULSA
  11. @EricTTung #SMTULSAerict.co/SMTULSA The Social Landscape is Changing @EricTTung #SMTULSAerict.co/SMTULSA
  12. @EricTTung #SMTULSAerict.co/SMTULSA
  13. @EricTTung #SMTULSAerict.co/SMTULSA The average Facebook user age is not 16… not 22… It’s 42@EricTTung #SMTULSAerict.co/SMTULSA
  14. @EricTTung #SMTULSAerict.co/SMTULSA The Media Landscape is changing @EricTTung #SMTULSAerict.co/SMTULSA
  15. @EricTTung #SMTULSAerict.co/SMTULSA slide 15 @EricTTung #SMTULSAerict.co/SMTULSA
  16. @EricTTung #SMTULSAerict.co/SMTULSA Francis vs. Benedict:
  17. @EricTTung #SMTULSAerict.co/SMTULSA Bush „01 Obama „13 @EricTTung #SMTULSAerict.co/SMTULSA
  18. @EricTTung #SMTULSAerict.co/SMTULSA Maybe even no more newspapers… @EricTTung #SMTULSAerict.co/SMTULSA
  19. @EricTTung #SMTULSAerict.co/SMTULSA
  20. @EricTTung #SMTULSAerict.co/SMTULSA “Broadcast TV will be dead in five years” Rick Kaplan (@RickNKaplan) Former President, CNN, ABC News, MSNBC @EricTTung #SMTULSAerict.co/SMTULSA
  21. @EricTTung #SMTULSAerict.co/SMTULSA People are shifting away from web-based email @EricTTung #SMTULSAerict.co/SMTULSA
  22. @EricTTung #SMTULSAerict.co/SMTULSA One Message Before Social Media Word of Mouth @EricTTung #SMTULSAerict.co/SMTULSA
  23. @EricTTung #SMTULSAerict.co/SMTULSA One Message After Social Media Word of Mouse @EricTTung #SMTULSAerict.co/SMTULSA
  24. @EricTTung #SMTULSAerict.co/SMTULSA “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook (@kanjikid), co-founder Intuit, Board Member Ebay, P&G @EricTTung #SMTULSAerict.co/SMTULSA
  25. @EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
  26. @EricTTung #SMTULSAerict.co/SMTULSA “Companies can no longer control the message, but they can control the results if they are aware of which channels of communication their audience is using” - Dragonfly Media (@dragonflymedia_) @EricTTung #SMTULSAerict.co/SMTULSA
  27. @EricTTung #SMTULSAerict.co/SMTULSA What‟s Next for Social? Six Big Trends
  28. @EricTTung #SMTULSAerict.co/SMTULSA 1. Social Network Consolidation • • • A • a • a
  29. @EricTTung #SMTULSAerict.co/SMTULSA
  30. @EricTTung #SMTULSAerict.co/SMTULSA 1. Social Network Consolidation • Networks will continue to merge • Even if not acquired, technology will continue to offer cross-sharing, posting. • Data will be shared cross- network allowing for better targeting. • Smaller networks will lose out.
  31. @EricTTung #SMTULSAerict.co/SMTULSA What Can You Do? • Being social is even more important than ever. • Add social sharing to products, blog posts, web pages. • Be on alert. When Twitter took TweetDeck, they dropped lots of services, Google is folding WildfireApps into other offerings.
  32. @EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
  33. @EricTTung #SMTULSAerict.co/SMTULSA 2. Social Tool Integration • HootSuite, Buffer, etc. consistently add networks…
  34. @EricTTung #SMTULSAerict.co/SMTULSA 2. Social Tool Integration
  35. @EricTTung #SMTULSAerict.co/SMTULSA 2. Social Tool Integration • Bottlenose: “find and grasp trends that matter from noisy social streams”
  36. @EricTTung #SMTULSAerict.co/SMTULSA 2. Social Tool Integration • Tools like IFTTT and Zapier using APIs to automate social. • Tools can the integrate social into real world.
  37. @EricTTung #SMTULSAerict.co/SMTULSA
  38. @EricTTung #SMTULSAerict.co/SMTULSA • Real-World Inputs & Outputs • Every time a blog gets a new comment, turn a light on: • When different blogs update, change light colors:
  39. @EricTTung #SMTULSAerict.co/SMTULSA What Can You Do? • Use tools to help you automate some social media processes. • Be aware of acquisitions and how they can affect your business. • Check out my 10:30 session tomorrow, in Tactic Room 1 “I Am Not A Robot: How to handle Multiple Social Media Accounts with Social Media Tools.”
  40. @EricTTung #SMTULSAerict.co/SMTULSA 3. Crowdsourcing • “An Online distributed problem- solving and production model.” – Dr. Daren C. Brabham (@dbrabham) @EricTTung #SMTULSAerict.co/SMTULSA
  41. @EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
  42. @EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
  43. @EricTTung #SMTULSAerict.co/SMTULSA Crowdsourcing Search & Rescue – MH370
  44. @EricTTung #SMTULSAerict.co/SMTULSA Blog for customer interaction results in 50,000 new product ideas @EricTTung #SMTULSAerict.co/SMTULSA
  45. @EricTTung #SMTULSAerict.co/SMTULSA What Can You Do? • Involve customers in product creation, naming, etc. • Involve in branding, store changes. • Customers will feel like they‟re part of the team.
  46. @EricTTung #SMTULSAerict.co/SMTULSA 4. The Sharing Economy…
  47. @EricTTung #SMTULSAerict.co/SMTULSA 100 Years Ago… Agricultural Economy @EricTTung #SMTULSAerict.co/SMTULSA
  48. @EricTTung #SMTULSAerict.co/SMTULSA 50 Years Ago… Manufacturing Economy @EricTTung #SMTULSAerict.co/SMTULSA
  49. @EricTTung #SMTULSAerict.co/SMTULSA 25 Years Ago… Service Economy @EricTTung #SMTULSAerict.co/SMTULSA
  50. @EricTTung #SMTULSAerict.co/SMTULSA Now… Experience Economy. @EricTTung #SMTULSAerict.co/SMTULSA
  51. @EricTTung #SMTULSAerict.co/SMTULSA Into The Future… The Sharing Economy @EricTTung #SMTULSAerict.co/SMTULSA
  52. @EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
  53. @EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
  54. @EricTTung #SMTULSAerict.co/SMTULSA “Next year, people will share twice as much as they share this year, and next year, they will be sharing twice as much as they did the year before” –Zuckerberg‟s Law (@finkd) @EricTTung #SMTULSAerict.co/SMTULSA
  55. @EricTTung #SMTULSAerict.co/SMTULSA Some sharing is not so smart…
  56. @EricTTung #SMTULSAerict.co/SMTULSA • The Greatest Customer Service Story Ever Told, Starring Morton‟s Steakhouse http://shankman.com/the-best-customer-service-story- ever-told-starring-mortons-steakhouse/
  57. @EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
  58. @EricTTung #SMTULSAerict.co/SMTULSA “Nature gave us one tongue and two ears so we could hear twice as much as we speak.” - Epictetus @EricTTung #SMTULSAerict.co/SMTULSA
  59. @EricTTung #SMTULSAerict.co/SMTULSA 30% of all companies now use social for customer service @EricTTung #SMTULSAerict.co/SMTULSA
  60. @EricTTung #SMTULSAerict.co/SMTULSA How Quickly Should You Respond? http://www.socialmediaexplorer.com/social-media-marketing/whats-your-social-media- average-response-time/
  61. @EricTTung #SMTULSAerict.co/SMTULSA What Can You Do? • Think about how you can use sharing or make your business easier for sharing customers. • See if there‟s a “value-add” type service you can add to sharing platforms. • Think about how you can use oversharing and create amazing customer service experiences.
  62. @EricTTung #SMTULSAerict.co/SMTULSA Ever Wonder Why Target Always Asks If You Want Their REDcard?
  63. @EricTTung #SMTULSAerict.co/SMTULSA 5. Big Data • Using large data trends, Target was able to predict a teen‟s pregnancy before her dad knew. • Based on Products purchased, Target Develops a pregnancy score. @EricTTung #SMTULSAerict.co/SMTULSA
  64. @EricTTung #SMTULSAerict.co/SMTULSA 5. Big Data • Think about the huge amounts of data used across social daily. • How could that be used by marketers to more precisely target customers? @EricTTung #SMTULSAerict.co/SMTULSA
  65. @EricTTung #SMTULSAerict.co/SMTULSA What Can You Do? @EricTTung #SMTULSAerict.co/SMTULSA
  66. @EricTTung #SMTULSAerict.co/SMTULSA@EricTTung #SMTULSAerict.co/SMTULSA
  67. @EricTTung #SMTULSAerict.co/SMTULSA Apple Google You
  68. @EricTTung #SMTULSAerict.co/SMTULSA That‟s why this button is so dangerous
  69. @EricTTung #SMTULSAerict.co/SMTULSA What Can You Do? • Use Data Wherever You Can • Paid Search Ads, Facebook Page Insights, Google Analytics & Wordpress, eNewsletter Unsubscribes • Auto-fill Web Shopping Cart/Contact Forms, personalize content
  70. @EricTTung #SMTULSAerict.co/SMTULSA 6. Quantified Self • People are using devices to track their health, movement, entertainment, etc. • Some are seamlessly collecting it and creating correlations between data. • “If someone should own your data, it should be you” @ServiceSphere
  71. @EricTTung #SMTULSAerict.co/SMTULSA This is Chris Dancy @EricTTung #SMTULSAerict.co/SMTULSA
  72. @EricTTung #SMTULSAerict.co/SMTULSA These are Chris‟ Devices
  73. @EricTTung #SMTULSAerict.co/SMTULSA He‟s Really Connected @EricTTung #SMTULSAerict.co/SMTULSA
  74. @EricTTung #SMTULSAerict.co/SMTULSA …What His Data Looks Like
  75. @EricTTung #SMTULSAerict.co/SMTULSA And What He Did With It…
  76. @EricTTung #SMTULSAerict.co/SMTULSA What Can You Do? • Know that people want to connect to services to analyze their own data. • Can you offer them their data, like the MyLowe‟s Card? • See where you can add this in to your services, store, products, online programs, etc.
  77. @EricTTung #SMTULSAerict.co/SMTULSA What We Talked About • Where Social Media‟s Been • The Future of Social Media • 1. Social Network Consolidation • 2. Social Tool Aggregation • 3. Crowdsourcing • 4. Sharing Economy • 5. Big Data • 6. Quantified Self
  78. @EricTTung #SMTULSAerict.co/SMTULSA Thank You! • All Networks: EricTTung • Web: ericttung.com • Email: Eric@EricTTung.com • SMS Card: Text “EricTTung” to 50500
  79. @EricTTung #SMTULSAerict.co/SMTULSA #SMTulsa Networking Cocktail Party WXYZ Bar

×