WREIA - Womens Real Estate Investment Association of Houston
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Social Media Intro for the Women's Real Estate Association of Houston, presented by Eric T. Tung. How do Digital Marketing, Social Media, Website Analytics and other components of CRM and PPC play into a comprehensive digital strategy? Join us!
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WREIA - Womens Real Estate Investment Association of Houston
- 1. WREIA Social Media Crash Course! Get Started on Digital Marketing Now @EricTTung erict.co/WREIA
- 2. Tweet or Insta your Photos & Quotes: @EricTTung Download this Preso: erict.co/WREIA erict.co/WREIA@EricTTung
- 3. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, co-founder Intuit, Board Member Ebay, P&G @EricTTung erict.co/WREIA
- 4. Who is @EricTTung? @EricTTung #33 Top Social Marketing Talent #1 Houston Social Media Influencer Top 85 Sales Pros To Follow in 2015 #36 Digital Marketing Expert Top 100 Social Selling Influencer #43 Digital Marketing Influencer erict.co/WREIA@EricTTung
- 5. Who is @EricTTung? @EricTTung Digital Comms Director Co-Founder, Social Media Association/Social Media Day Houston Founding Member, Social Media Breakfast Houston (Meeting Fri, May 11 @ Canopy, LinkedIn) erict.co/WREIA@EricTTung
- 6. What Do We Do? erict.co/WREIA@EricTTung
- 8. What We’re Noodlin’ 1. Why Social Media? 2. How Digital Marketing Works 3. How to Use Social Media for Real Estate 4. Extra Stuff You Should Do. 5. Get more info! erict.co/WREIA@EricTTung
- 10. Social Networking is HUGE. World Populations China 1,360M India 1,241M 1,060M 560M 400M USA 317M Indonesia 249M 240M Brazil 201M Pakistan 185M Nigeria 173M 150M erict.co/WREIA@EricTTung
- 11. Who’s on Social? Teens posting Justin Bieber erict.co/WREIA@EricTTung
- 12. Who’s on Social?55-64: Fastest growth on Twitter (79%) 45-54: Fastest growth on Facebook (46%) and Google+ (56%) erict.co/WREIA@EricTTung
- 13. 70% of a buyer’s journey is complete before it gets to sales according to Sirius Decisions erict.co/WREIA@EricTTung
- 14. 78.6% of salespeople using Social Media outsold their peers. Reported by A Sales Guy Consulting erict.co/WREIA@EricTTung
- 15. Online Conversation with Prospects Accelerate Deals Social Network Usage 41% 60% Micro-Blogging 21% 39% erict.co/WREIA@EricTTung
- 16. 25 million brands have facebook pages erict.co/WREIA@EricTTung
- 17. 2.6 million brands have LinkedIn Company Pages erict.co/WREIA@EricTTung
- 18. Facebook users share 4,750,000,000 pieces of content daily. erict.co/WREIA@EricTTung
- 19. In a Single Day. 16 Years of Video 40 million photos 500 million Tweets erict.co/WREIA@EricTTung
- 20. 27% of Time Online is on Social. More than any other category. erict.co/WREIA@EricTTung
- 21. 1 in 3 marriages in 2013 started online. erict.co/WREIA@EricTTung
- 27. What do consumers want from Social Media? erict.co/WREIA@EricTTung
- 28. Perception Gap = Consumers vs. Businesses erict.co/WREIA@EricTTung
- 29. The difference between selling and helping is only two letters -@JayBaer erict.co/WREIA@EricTTung
- 30. The Greatest Customer Service Story Ever Told erict.co/WREIA@EricTTung
- 32. Manage Conversation & Content Effectively United divides their team into two: - Proactive - Reactive erict.co/WREIA@EricTTung
- 33. 2/3 of marketers find itdifficult to produce enough content. 50% struggle with producing the kind of content that engages. erict.co/WREIA@EricTTung
- 34. How This All Works The Ins and Outs of Digital erict.co/WREIA@EricTTung
- 36. What Do We Do? erict.co/WREIA@EricTTung
- 41. How Much Does This Cost? Blog Posts: $200-500 ea. Writing/Formatting E-Book: $500-$2500 Social Media: $250-$1000/account/month Paid Search/Social Ads: $1-$5 per click + fees Marketing Automation/CRM: Really Depends erict.co/WREIA@EricTTung
- 42. What You Need to Do Right Now! erict.co/WREIA@EricTTung
- 43. Establish a voice. Make connections. Great for Search Engines. Blog. erict.co/WREIA@EricTTung
- 44. What to Blog About? Write down a list of the first 20 questions you hear before a business transaction. Write a blog post on each, and post 2-3 times per month. Collect your blog posts and create a large e-book. Offer that e-book as an incentive for people to sign up for your email list. Use Google Suggests to create more content. erict.co/WREIA@EricTTung
- 46. Show The World You Mean Business. Register Your Domain.erict.co/WREIA@EricTTung
- 47. Get on LinkedIn. 1.Build Your Network 2.Opportunities Come To You 3.Industry Group Connections 4.Keep Resume Up to Date 5.Read Industry News 6.Get Noticed on Google erict.co/WREIA@EricTTung
- 48. “Your LinkedIn profile is your online identity and reputation, not your online resume. - @KokaSexton, LinkedIn
- 49. Regularly one of the top 2-3 search results for your name. erict.co/WREIA@EricTTung
- 50. Setting Up The Perfect Profile 1. Your name should only contain your name 2. Catchy headline with keywords you want to be found for 3. Professional Photo 4. Reach at least 501 connections for social proof erict.co/WREIA@EricTTung
- 51. 5. Add all relevant contact info. 6. Customize website names 7. Customize your profile URL erict.co/WREIA@EricTTung
- 52. 10. Add a video or slideshow using LinkedIn’s new multimedia feature. 8. Use keywords you want to be found for throughout your summary and profile 9. Write in the first person – this is not your resume or CV. erict.co/WREIA@EricTTung
- 53. 11. Keyword load your Skills with terms you want to be endorsed for.
- 54. Expand Your Connections Use “People You May Know” on your Home Feed Screen Add your email address to search for personal contacts on LinkedIn.
- 55. Get on #Twitter. 1.Stay on top of news & trends 2.Follow People in your field 3.Develop your Voice/Following 4.Connect with Brands 5.Connect with Industry erict.co/WREIA@EricTTung
- 56. Setting up the Perfect Twitter Profile 1. Interesting header image 2. Photo, clear, centered. 3. Complete Name, Bio 4. Include Something Fun 5. Location listed 6. Posts regularly
- 57. Find Twitter Connections From Discover tab, click on “Who to follow” to find Twitter users similar to ones you currently follow. From Discover Tab, click on “Find Friends” to connect email address. From mobile app, import contacts to find friends. erict.co/WREIA@EricTTung
- 58. 3 Ways To Use Twitter 1. Learning: Utilizing Twitter as a daily news feed of critical and curated information 2. Helping: Adding back to that community with frequent engagement and helpful responses to friends, industry professionals and influencers. 3. Promoting: Promoting your work, of others in the industry. erict.co/WREIA@EricTTung
- 59. Tweet One and Done? Think Again: Schedule tweets and posts over the next couple weeks. Guy Posts each 3-5x erict.co/WREIA@EricTTung
- 60. Make Sure Your Graphics Fit T he Channel erict.co/WREIA@EricTTung “Big Rock Marketing”
- 66. Let’s do this. Get on Social, Help, don’t just sell. Create a blog, provide helpful info, great for SEO, lead generation and shortening sales cycles. Simplify your website. Create landing pages. Analyze your web traffic, optimize your web traffic for leads. Get on LinkedIn and Twitter and Facebook, connect and provide value. Register your domain. Use that for your email. Consider paid Google ads and social ads where needed. Join the WREIA Social Media Workshop – details to come! erict.co/WREIA@EricTTung
- 67. Thank You! All Networks: EricTTung Web: ericttung.com Email: Eric@GoToMarketers.com erict.co/WREIA@EricTTung