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11NTC SEO 201
1. SEO 201: Advanced SEO Offsite Strategies That Will Blow Your SEO Mind 11NTCseo Eric Werner Bill Slawski Dottie Hodges
2. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCseo to 69866. ONLINE Use 11NTCseo at http://nten.org/ntc/eval
3. Today’s Topics: Who’s in the room? Importance of OFF-SITE Factors Ranking Factors Intrigue A Nonprofit Success Story Being Found Being Social Being Responsive Being Yourself Q&A
4. In the room: Orgs versus consultants? For onsite have you done your: - Keyword Research? - Unique titles/headings/descriptions? - Site arch/navigation/content? Verified your organization with Google maps?
5. SEO 201: Advanced SEO - Secret Offsite Strategies That'll Blow Your SEO Mind Eric Werner 404-754-5694 www.AtlantaClickAdvisor.com [email_address] Bill Slawski SEO by the Sea www.seobythesea.com Panelists: Dottie Hodges 703-786-8140 [email_address] Moderated by:
30. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCseo to 69866. ONLINE Use 11NTCseo at http://nten.org/ntc/eval
Editor's Notes
SEO is short for “Search Engine Optimization,” but it’s somewhat of a confusing term. People who do SEO aren’t optimizing search engines, but rather web sites, so that they can be found in search engines. But the services that search engines provide have been growing beyond just providing search. As search engines evolve, so has SEO. Let’s look beyond people finding your Website, to people finding your organization, and interacting with it in meaningful ways…. How many of you have used a phone book in the last month? Last year? How many of you know have even seen a copy of the phone book recently? How many of you used the web to search for a place to eat? To shop? To find services for your home or office? How many of you use Twitter? Facebook? How many of you run a blog? Check in with foursquare?
SEO is short for “Search Engine Optimization,” but it’s somewhat of a confusing term. People who do SEO aren’t optimizing search engines, but rather web sites, so that they can be found in search engines. But the services that search engines provide have been growing beyond just providing search. As search engines evolve, so has SEO. Let’s look beyond people finding your Website, to people finding your organization, and interacting with it in meaningful ways…. How many of you have used a phone book in the last month? Last year? How many of you know have even seen a copy of the phone book recently? How many of you used the web to search for a place to eat? To shop? To find services for your home or office? How many of you use Twitter? Facebook? How many of you run a blog? Check in with foursquare?
There are a growing number of location based services on the Web that can help make it easier for an organization to be found online. Social Networks also make it easier to communicate with people who are looking for the services and opportunities that you offer. They can help you extend the reach of your website, and start conversations and activities. Being listed in a number of “business” directories can make it easier for you to rank in Maps services like Google Maps, Yahoo Local, and Bing Maps.
Like Google Maps, there are a wide range of sites on the Web that allow you to post information about your organization or association that don’t charge anything to be included, or which offer both a free and a premium (paid for) option. Usually, the free listing is sufficient for most organizations. Google Maps has a verification process to follow so that they are sure that you are who you say you are. This can involve receiving a phone call, or postcard from them, which includes a PIN number that you need to submit to Google to verify your listing. If you use phone submission, make sure that you’re ready to answer the phone as soon as you hit the “verify now” button. If someone else usually answers the phone, such as a switchboard, warn the person answering those calls before you hit the button. If you opt for the mail option, make sure that the person who receives the mail is warned beforehand. The postcard can be easily confused for a direct mail advertisement. Yahoo Local and Bing Maps also have a verification process as well.
The place page packs a lot of information about this location in one place, from a map showing the location, to a street view for people to recognize the place when they see it. Not only are directions available, but also hours, and public transit information also helps those who might be taking buses or the metro line. The “owner” has clearly noted that not only does Miriam’s Kitchen provide meals, but also case management services. You can also submit pictures and videos, and it’s highly recommended that you try joining the YouTube Non-Profit Partnership as well.
One of the benefits of verifying your Google Maps listing is that you have some control over what shows up in Google’s Web search when they provide Local Search information in regular search results, like above.
Building a community on a site like Facebook enables you to share news about what you’re doing, and also enable that community to get involved in activities that they may be interested in. By creating a community, you can show people how you’re making a difference, and enable them to interact directly with you.
