1. ATO ATO INTEGRATED MEDIA

2. ATO ATO INTEGRATED MEDIA - HISTORY
Founded in 2004, ATO ATO is a multi-faceted marketing
and entertainment company
Formed strategic alliance with China West Entertainment, promoter of
2009
international superstar concerts, in

3. Branded Entertainment…"
“An advanced form of advertising in which a brand is
deeply integrated within a captive entertainment content,
whether it is a TV program, TV drama series, feature film,
online program, or live entertainment event”"

4. SCOPE OF BUSINESS – WHAT WE HAVE BEEN DOING
Branded Entertainment Planning
+Tailored Program/Campaign for Advertisers
+Comprehensive Project Creation, Management & Execution"
Film & Filmed Entertainment Campaign " Live Entertainment Campaign & Celebrity Services"
Television – Reality Shows, Dramas, " Concerts & Other Live Events"
Online – Reality Shows, Dramas" Celebrity Appearances"
Feature Film" Celebrity Endorsement / Spokespersons Agreements"
Electronic Press Kits" Event Management

5. …”OUR ACHIEVEMENTS SPEAK FOR THEMSELVES”

6. ATO ATO TV FORMATS – WHAT WE’VE DONE
2011 Miss Universe China Pageant
• Largest pageant production in Chinese TV history
• Sponsored by Reignwood Group, L’Oreal, Coca Cola, EF, Harman
Kardin, AEE Shoes, Despina, and Luk Fook
• Highly watched event (GXTV / Channel Young / Star TV / Tudou /
Youku / Qiyi / PPTV / SINA)
• Responsible for entire event production and live show execution

7. ATO ATO TV FORMATS – WHAT WE’VE DONE
LYCRA WO XING WO SHOW (TV + Web)
• China’s First “Idol” Format Reality TV Show sponsored by Lycra, Coca Cola,
Sony Ericsson, Dragon Airlines, Maxwell, Guangming
• Number 1 Show on Friday Prime Time
• Avg. 100+ Million Viewers Each Season
• Program Ran 6 Seasons on Prime Time TV
• Brand Value Over 900 Million RMB
• Responsible for entire TV & online project creation & execution
• Delivered: 15 Live Episode + 200 online clips per season

8. ATO ATO TV FORMATS – WHAT WE’VE DONE
PEPSI BATTLE OF THE BANDS (TV + Web)
• China’s Largest Band Competition sponsored by Pepsi, Volkswagen, & SEMIR
• Number 2 Show on Saturday Prime Time
• 130+ Million Viewers on ZJSTV
• 59+ Million Unique Visitor on Home Page
• 200+ Million Page Views
• 55+ Million Video Views
• Responsible for entire TV & online project creation & execution
• Delivered: 11 Live TV Episode + 1 Recap TV Episode + 1 Live
TV Concert + 12 Live Web Show + 463 Online Video Clips + 8 Online Video Clips
on LA Trip + Campaign Website

9. ATO ATO INTERACTIVE TV FORMATS – WHAT WE’VE DONE
L’OREAL BUZZ MY HEART (Web + TV)
• 8 Episode Online Scripted Drama Series sponsored by L’Oreal
• First Airing on Yoka/Youku/Tudou/PPLIVE
• 5+ Million Unique Visitors in 8 Weeks
• Second Window on CQSTV
• Responsible for entire online project creation & execution
• Delivered: 8 Online Episode + 8 Behind-The-Scenes Online Video
• Ranked #4 in 2010 of all branded entertainment deals in China by AdAge

10. ATO ATO INTERACTIVE FORMATS – WHAT WE’VE DONE
THE EVOQUE EFFECT
• Highly pioneering graphic novel with live action filming for Land Rover
• Launched July 2011
• Land Rover pre-sold over an unprecedented 2/3 of all Evoque
available in the China market within the first month of launch
• Delivered: 8 Episode Graphic novel + 16 Live action video clips

11. ATO ATO INTERACTIVE TV FORMATS – WHAT WE’VE DONE
TEFLON SMART COOK (Web + TV)
• China’s first TV Chef Competition sponsored by Dupont Teflon
• First airing on Sina.com
• 15+ Million Unique Visitors
• 5+ Million Consumer Votes
• Second Window on Travel Channel & QHSTV
• Responsible for entire TV & online project creation & execution
• Delivered: 10 TV Episodes + 36 Online Episodes + Campaign
Website

12. ATO ATO LIVE CONCERTS – WHAT WE’VE DONE

13. CLIENTS WHO TRUST US

14. THE MANAGEMENT TEAM
ERIC ZHO – CEO
As one of the pioneers of branded entertainment in China, Mr. Zho has helmed several groundbreaking, high-profile projects
including Wo Xing Wo Show, China’s first Pop idol reality show produced in partnership with Universal Music Group and Shanghai
Media Group. This prime time program, now in its 6th season, featured major brands Lycra, Coca Cola, Sprite, Dragon Air, Sony
Ericsson and Maxwell, and was a huge success for Dragon TV attracting more than 100,000 applicants countrywide and over 100
million viewers each season. The show broke Dragon TV’s prime time ratings record and set a new standard for TV programming in
China. In addition, Mr. Zho co-created the biggest rock ‘n’ roll project in Chinese history with PepsiCo, Pepsi Battle of the Bands.
With over ½ billion RMB in marketing investment from Pepsi, marketing support that included prime time TV commercials across key
national CCTV and Satellite TV stations, billions of Pepsi cans exposure, and nearly every large internet portal and newspaper talking
about the project, Pepsi Battle of the Bands became a major catalyst propelling the underground band music scene in China into the
mainstream. The show aired on China’s Zhe Jiang Satellite Channel, and consistently ranked in the top 2 highest rated shows on
prime time across China with over 130 million viewers tuning in, in addition with 55+ millions video views on the internet, 200+
millions of page views on its home page (http://pepsi.sina.com.cn), and thousands of media mentions. Other notable projects
created by Mr. Zho include Teflon Smart Cook, China’s largest online Chef competition that received 15+ millions of video views on
Sina.com (http://video.sina.com.cn/smartcook/), and Pepsi Creative Challenge, an online TV commercial script competition that
received over 120 million page views over an 8 week campaign period on Netease (http://pepsi.163.com) and is currently running
its 5th season campaign.
Mr. Zho is widely regarded as an expert in the field of branded entertainment & reality programming and has been invited by the
world-renowned CLIO Advertising Awards and the American Chamber of Commerce to speak on this topic. Clients Mr. Zho
represented in past include: Pepsi, Pepsi Max, Coca Cola, Sprite, Dupont Lycra, Dupont Teflon, Motorola, Lay’s, Estee Lauder,
L’Oreal, SEMIR, Volkswagan, MAC Cosmetics, Sony Ericsson, Guess, and Diesel, to name a few. Mr. Zho has also worked with
many Greater China celebrities including: Alan Tam (HK), Hakin Lee (HK), Jackie Cheung (HK), Shawn Yue (HK), Kelly Chen (HK),
Andy Hui (HK), QiQi (HK), Stephanie Sun (HK), Evonne Hsu (TW), Jolin Tsai (TW), Show Lo (TW), Wilbert Pan (TW), Vanness Wu
(TW), The Fall Out Boys (US), SMASH!! (RUS), David Wu (TW), Cui Jiang (CHN), Kimi (CHN), Essay Wong (CHN), and Jason Zhang
(CHN). Mr. Zho graduated from Brown University and attended NYU Film School.

15. THE MANAGEMENT TEAM
STEVE SYBESMA – COO
Mr. Sybesma’s entire life has revolved around the core business of live entertainment. In the process, he has touched
almost every aspect of the American live entertainment industry, and now including concerts and live television in China,
beginning when he organized and promoted his first concerts in 1971. Since that time, he has developed and co-
developed many important entertainment companies and live music venues that have produced and promoted more than
6,500 concerts and other events including Broadway shows, live boxing, motor sports, festivals, fairs, Live TV specials,
exhibitions and more. He has produced concerts with almost every major artist in the world including The Rolling Stones,
Paul McCartney, U2, Elton John, The Police, Sting, Frank Sinatra, Bob Hope, The Eagles, Bruce Springsteen, Prince, Dave
Matthews Band, The Grateful Dead, and Michael Jackson, to name a few.
In 1974 Mr. Sybesma joined with Dave Lucas and in just a few short years built Sunshine Promotions into one of the largest
concert companies in the United States, promoting concerts in Indiana, Ohio, Kentucky, Tennessee, West Virginia, Virginia,
Georgia, Mississippi and Nevada and expanding into Puerto Rico in 1984. As early as the late 1970’s the company was
producing in excess of 250 concerts per year, and was ranked as one of the top 10 U.S. concert promoters during the
following fifteen years. In 1997 Lucas and Sybesma sold Sunshine Promotions and five other companies they had
developed, including the 25,000 seat Deer Creek Music Center (Indianapolis, IN), the 20,000 seat Polaris Amphitheater
(Columbus, OH), and the 2,700 seat Murat Theater (Indianapolis, IN), to Live Nation Entertainment’s predecessor SFX
Entertainment, and where Sybesma remained as COO of the companies until October 2000. Mr. Sybesma established
China West Entertainment in 2004 which became a well known and respected brand in China for bringing in artists
including Norah Jones, James Brown, The Black Eyed Peas, Ziggy Marley, The Roots, James Blunt, Kanye West, and
more. In February 2009 Sybesma brought his experience to Ato Ato where he now serves as Chief Operating Officer.

16. THE MANAGEMENT TEAM
GIL WADSWORTH – HEAD OF PRODUCTION
Gil Wadsworth began his career with the Greatest Show on Earth. In 1979 he graduated from Ringling Brothers
Barnum and Bailey’s prestigious Clown College in Venice Florida. Gil also holds a MFA summa cum laude from the
University of Florida, and is a graduate of the Directors Guild of America’s Los Angeles Directors Program. Gil has
worked as a staff Producer/Director for HBO, Showtime, Republic Pictures, United Artists, and Viacom. In 1995 he
created two independent film and television production companies, Sterling Pacific Films and Loch Lomond
Entertainment. Gil has had Housekeeping Contacts with Paramount Pictures, Viacom Television, USA Network,
Columbia Pictures, Universal Television Enterprises, and Twentieth Century Fox Television. He has to his credit, 43
feature films, 13 television series, 8 Movies of the Week, plus assorted commercials, documentaries and music
videos. Some of Gil’s television credits include the highest rated syndicated one-hour cable series, Team Knight
Rider (Universal Television and The United Paramount Network); the number one rated half hour live action comedy
series, Howard Stern’s Son of the Beach (20th Century Fox Television and the FX Network); the award winning film,
The Apartment Complex (Showtime and Viacom); The Burbs (Imagine Entertainment, Columbia Pictures Television,
and NBC); and he wrote and directed the film festival winner, The Glass Jar starring Tony Award winner Anthony
Crivello, C. Thomas Howell, and John Kassir.

17. THANK YOU
Ato Ato Integrated Media"
Rm.107, Bldg.10, 652 Changshou Lu"
Shanghai 200060 China
T: + 8621 6277 5850"
F: + 8621 6277 5853
WWW.ATOATO.COM