How an Overview Effect of our connections can contribute to reaching social and sustainable goals. In this lecture Erik Schoppen explains the analogy and connection between our brain and Earth through the neural, social and global network structures we have on this spaceship. Erik: 'We do not want our personal brain to be damaged, but why do we do this to the only home planet we have? The sphere that feeds us and lets us breathe (like our brain)? If we understand that our brain (and every living organism) is an inseparable part of this vulnerable planet, we would not pollute or destroy it.' www.overviewsymposium.com Erik Schoppen is a brand expert and behavioral/social neuroscientist, and co-author of the bestseller Strategic Brand Management (2015). As a PhD candidate/researcher, he is conducting research into sustainable trust-networks in the brain at the University of Groningen (Faculty of Social & Behavioral Sciences, Cognitive Neuroscience, Experimental Psychology). His research aims to determine whether a sustainable pro-social strategy leads to durable behavior change (resulting in a higher trust in a sustainable future economy). He is initiator of WorldBrainWave.com - Social Neuroscience for a Sustainable Future, an online research platform. His mission is to promote future-oriented sustainable thinking, trust and leadership, as it motivates people and businesses to change their behavior and develop a more positive look towards the future.

1. SOCIAL
NEUROSCIENCE
SUSTAINABLE FUTURE
SOCIAL
NEUROSCIENCE
SUSTAINABLE FUTURE
H.S. (Erik) Schoppen
FOR A
HOW AN OVERVIEW EFFECT OF OUR CONNECTIONS CAN
CONTRIBUTE TO REACHING SOCIAL AND SUSTAINABLE GOALS

2. Pioneering 'online privacy awareness' project.
First published on the internet in 1996.
The concept of the website was as simple as effective,
people that visited left digital traces behind in a virtual web park.
The traces of their online behavior were visible for every other visitor.
When viewing personal information an email was sent to that person.
After only 5 days the experiment had to be stopped trough e-mail overload.
www.garbagepark.com
ERIKSCHOPPEN.COM
9961

3. DIGITAL
CHURCH
PERSON
DELETE
SHARE &
INSPIRE
TOTAL
DELETE
YOUR DATA
VIRTUAL
CAMPING
ONLINE
DATING
ONLINE
COMMUNITY
PROTECT
OR SELL
www.garbagepark.com
GARDEN OF EDEN
GARBAGE PARK
ERIKSCHOPPEN.COM
1
PRIVACY AWARENESS & BEHAVIORAL RESEARCH PROJECT
996
H.S. (Erik) Schoppen, 1996

4. DIGITAL
CHURCH
PERSON
DELETE
SHARE &
INSPIRE
TOTAL
DELETE
YOUR DATA
VIRTUAL
CAMPING
ONLINE
DATING
ONLINE
COMMUNITY
PROTECT
OR SELL
www.garbagepark.com
GARDEN OF EDEN
GARBAGE PARK
ERIKSCHOPPEN.COM
1
PRIVACY AWARENESS & BEHAVIORAL RESEARCH PROJECT
996
H.S. (Erik) Schoppen, 1996
7%
3%

5. PHYSICAL
IMPACT SOCIETY & ENVIRONMENT
PROSOCIAL SOCIETY & SUSTAINABLE ECONOMY
SHORT TERM REWARD
BENEVOLENCE & FEELING GOOD
(do what feels right
by being pro-social)
LONG TERM TRUST
WELL-BEING & BALANCE
(living in harmony
with environment)
ERIKSCHOPPEN.COM
MENTAL
EMOTIONS & EMPATHY
Sustainable
& prosocial
positioning
Trust &
behavior
change
leads to
SOCIAL NEUROSCIENCE PhD RESEARCH
TRUSTING SUSTAINABILITY

6. ERIKSCHOPPEN.COMGALLANTLAB.ORG UNIVERSITY OF CALIFORNIA, BERKELEY
ASSOCIATIONS IN NEURAL NETWORKS
TRUST ASSOCIATIONS ARE CONNECTED TO OTHER ASSOCIATIONS
When making
trust decisions,
the strongest
connections
win.

7. www.worldbrainwave.com
ONLINE PLATFORM - SOCIAL NEUROSCIENCE RESEARCH
SUSTAINABILITY, PROSOCIAL BEHAVIOR, HAPPINESS & TRUST
ERIKSCHOPPEN.COM

8. ERIKSCHOPPEN.COM
www.worldbrainwave.com
EN / NL

9. Drs. H.S. (Erik) Schoppen
WE AND OUR WORLD ARE BUILD OUT
OF NEURAL, SOCIAL & GLOBAL
NETWORK STRUCTURES

10. NEURON CLUSTERS
NETWORKS WITH STRONG CONNECTIONS
INDIVIDUAL GROUP WORLD
-WE-
SOCIAL
NETWORKS
-ME-
NEURAL
NETWORKS
-US-
GLOBAL
NETWORKS
SOCIETYORGANIZATION
L E V E L O F C O M P L E X I T Y I N I N T E R C O N N E C T E D N E T W O R K S
brain
clusters & areas
synapses
social interaction
(relationships)
Interpersonal
relationships
(stakeholder
management)
Sharing habitats,
values & cultures
(resource & environment
management)
Life on
Earth
P E R S O N A L T R U S T
( S E L F C O N F I D E N C E )
( S H A R E D ) S O C I A L &
S U S TA I N A B L E T R U S T
ERIKSCHOPPEN.COM

11. NETWORKS WITH STRONG CONNECTIONS
-ME-
NEURAL
NETWORKS
-US-
GLOBAL
NETWORKS
-WE-
SOCIAL
NETWORKS
By learning from the past, and plenty in the present, we can predict the future
DIGITAL WORLD
ANALOG WORLD
INTERFACE
-ALGORITHMS-
AI / NEURAL
DEEP LEARNING
NETWORKS
IN
TERFA
CEIN
TER
FA
CE
AFFECTIVE TRUST (WARMTH) COGNITIVE TRUST (COMPETENCE)
ERIKSCHOPPEN.COM
CONATIVE TRUST (BEHAVIOR)

12. ERIKSCHOPPEN.COM
-ME-
NEURAL
NETWORKS

13. informatie
wordt kort
opgeslagen
voor direct
gebruik
FRONTAAL
KWAB
written language
spoken language
cortex
limbic
stam
NEOCORTEX
NEOMAMMALIAN
LIMBIC SYSTEM
PALEOMAMMALIAN
BRAINSTEM AND CEREBELLUM
PROTO REPTILIAN BRAIN
INSTINCTS
REPTILE
EMOTIONS
MAMMAL
PERCEPTION (AWARENESS) COGNITION (MEMORY) BEHAVIOR (DECISION-MAKING)
ERIKSCHOPPEN.COM
RATIO
HUMAN
INSTINCTS
REPTILE
PRIMARILY
PHYSIOLOGICAL
NEEDS
FEELINGS &
EXPRESSIONS
REASON &
PLANNING
CULTURE &
TRADITIONS THREE STAGES OF BRAIN DEVELOPMENT
PRIMING CONDITIONING
500.000.000250.000.00050.00020.0005.000
HUMAN BRAINS EVOLVED TO BE MORE RESPONSIVE
TO ENVIRONMENTAL INFLUENCES
2

14. 14
Smell
Sensory
input
Sensory
memory
information
shortly
stored
for direct
usage
EMOTION
information
coordination
to right parts
cortex
FRONTAL
LOBE
PARIETAL
LOBE
OCCIPITAL
KWAB
TEMPORAL
LOBE
Information
is encoded to
relevant facts
encoded
information gets
stored in
short and long-term
memory
if necessary
memories are
reactivated
information gets
encoded and
stored
information gets
encoded and
stored
Gehoor
encoded
information
is stored
sends
sensory
information
to the right parts
in the cortex
RATIO
LIMBIC
SYSTEM
PERCEPTION (AWARENESS) COGNITION (MEMORY) BEHAVIOR (DECISION-MAKING)
ERIKSCHOPPEN.COM
Amygdala
500.000.000250.000.00010.0005.000 written language
spoken language
cortex
limbic
stam Hearing
PRIMING CONDITIONING
Thalamus
50.0002
Hippocampus

15. ERIKSCHOPPEN.COM
ASSOCIATION
NETWORK
CONNECTING
KNOWLEDGE WITH EMOTION
AND BEHAVIOR
www.centreforbrainhealth.ca/events/dr-greg-dunn-self-reflected
FEAR
(PAIN)
REWARD
(GAIN)
HIPPOCAMPUS
(INFORMATION HUB)
THALAMUS
(ENTRANCE GATE)

16. ERIKSCHOPPEN.COMVan Den Heuvel, M. P., & Sporns, O. (2011). Rich-club organization of the human connectome. Journal of Neuroscience, 31(44), 15775-15786.

17. ERIKSCHOPPEN.COM
Brainwaves activate by pattern recognition
(fires by applying information, experiences or behaviors)
The same principles apply in neural, social or global networks
Blue Brain, 2015, 'Multi-dimensional universe' in brain networks,’ Hidden patterns of brain activity

18. When making
trust decisions,
the shortest | strongest
(with the largest nodes)
connections win.
ERIKSCHOPPEN.COM

19. When making
trust decisions,
the shortest | strongest
(with the largest nodes)
connections win.
ERIKSCHOPPEN.COM
SHARING NEURAL NETWORKS

20. ERIKSCHOPPEN.COM
-WE-
SOCIAL
NETWORKS

21. ERIKSCHOPPEN.COM
ORGANIC ORGANIZATIONAL GROWTH
Optimal
Organizational
size: ~150
(cognitive
brain limit)
Dunbar, R. I. (1993). Coevolution of neocortical size, group size and language in humans. Behavioral and brain sciences, 16(04), 681-694.

22. ERIKSCHOPPEN.COM
COMPETING NODES

23. ERIKSCHOPPEN.COM
SPLITTING ORGANIZATIONAL CELLS
Dunbar, R. I. (1993). Coevolution of neocortical size, group size and language in humans. Behavioral and brain sciences, 16(04), 681-694.

24. ERIKSCHOPPEN.COM
-US-
GLOBAL
NETWORKS

25. NEURON CLUSTERS
NETWORKS WITH STRONG CONNECTIONS
INDIVIDUAL GROUP WORLD
-WE-
SOCIAL
NETWORKS
-ME-
NEURAL
NETWORKS
-US-
GLOBAL
NETWORKS
SOCIETYORGANIZATION
L E V E L O F C O M P L E X I T Y I N I N T E R C O N N E C T E D N E T W O R K S
brain
clusters & areas
synapses
social interaction
(relationships)
Interpersonal
relationships
(stakeholder
management)
Sharing habitats,
values & cultures
(resource & environment
management)
Life on
Earth
P E R S O N A L T R U S T
( S E L F C O N F I D E N C E )
( S H A R E D ) S O C I A L &
S U S TA I N A B L E T R U S T
ERIKSCHOPPEN.COM

26. NEURON CLUSTERS
NETWORKS WITH STRONG CONNECTIONS
INDIVIDUAL GROUP WORLD
-WE-
SOCIAL
NETWORKS
-ME-
NEURAL
NETWORKS
-ME-
GLOBAL
NETWORKS
SOCIETYORGANIZATION
brain
clusters & areas
synapses
Sharing habitats,
values & cultures
(resource & environment
management)
Life on
Earth
P E R S O N A L T R U S T
( S E L F C O N F I D E N C E )
( S H A R E D ) S O C I A L &
S U S TA I N A B L E T R U S T
ERIKSCHOPPEN.COM
N E U R O FA C E
( N E U R A L I N T E R FA C I N G )
D I R E C T A C C E S S T O W O R L D W I D E N E T W O R K
N E U R O FA C E
( N E U R A L I N T E R FA C I N G )
Schoppen, E., 1998, Neuroface, Neural Network Invasive Interface for information exchange & retrieval, neuroface.com

27. ERIKSCHOPPEN.COMalumni.berkeley.edu/california-magazine/fall-2017-bugged/dust-machine
An American survey in 2016 about the
prospect of microchips implanted in their
brains showed that
41% is worried,
34% is excited.
Fear
Reward Hippocampus
Visual
MotorCognitive
Implant
device
preserves
and shares
experiences
into your
and other
brains.
Micro chip that saves and
exchanges your memory.

28. ERIKSCHOPPEN.COMwww.frontiersin.org/articles/10.3389/neuro.11.005.2008/full
Brainwaves activate by pattern recognition
(fires by applying information, experiences or behaviors)
The same principles apply in neural, social or global networks

29. ERIKSCHOPPEN.COM
ASSOCIATION NETWORK
CONNECTING
KNOWLEDGE WITH EMOTION
AND BEHAVIOR
www.centreforbrainhealth.ca/events/dr-greg-dunn-self-reflected
FEAR
(PAIN)
REWARD
(GAIN)
HIPPOCAMPUS
(INFORMATION HUB)

30. ERIKSCHOPPEN.COMhttps://www.theguardian.com/science/2016/apr/27/brain-atlas-showing-how-words-are-organised-neuroscience
SEE OUR BRAIN IS A PLANET WITH A SURFACE

31. ERIKSCHOPPEN.COM
SHARED NEURAL NETWORKS
TRUST IS ABOUT SHARING
NEURAL & SOCIAL CONNECTIONS
TRUST IS ABOUT SHARING
NEURAL & SOCIAL CONNECTIONS
ERIKSCHOPPEN.COMhttps://www.theguardian.com/science/2016/apr/27/brain-atlas-showing-how-words-are-organised-neuroscience

32. ERIKSCHOPPEN.COMhttps://www.theguardian.com/science/2016/apr/27/brain-atlas-showing-how-words-are-organised-neuroscience
SEE OUR BRAIN IS ONE SOCIAL PLANET

33. ERIKSCHOPPEN.COMhttps://www.theguardian.com/science/2016/apr/27/brain-atlas-showing-how-words-are-organised-neuroscience
SEE OUR BRAIN IS ONE SOCIAL PLANET

34. ERIKSCHOPPEN.COM
SEEING EARTH AS A BRAIN
OR A BRAIN AS EARTH
BOTH CAN CREATE AN
OVERVIEW EFFECT
=

35. ERIKSCHOPPEN.COM
OUTER SPACE INNER SPACE
EMPATHY: THINKING & FEELING LIKEWISE MAKES US HAPPY
EARTH OR BRAIN
UNIQUE & UNIVERSAL
SOMETHING WE ALL SHARE
=

36. ERIKSCHOPPEN.COMnews.stanford.edu/2015/09/11/eco-brain-study-091115/

37. ERIKSCHOPPEN.COM
POSITIVE TOWARDS SOCIAL
AND SUSTAINABLE
NEGATIVE TOWARDS POLLUTION
AND DESTRUCTIBLE
EMOTIONAL CIRCUITS IN NEURAL NETWORKS
INFLUENCE ENVIRONMENTAL DECISIONS
activating septum/accumbens activating insula/amygdala
enjoyable experiences negative experiences

38. ERIKSCHOPPEN.COM
NATURE VS NURTURE500.000.000250.000.00050.00010.0005.0002

39. ERIKSCHOPPEN.COM
Our brain is an example of
nature’s power to develop a
sustainable solution
that rewards you
for thinking positive and
being socially and
sustainably aware.

40. ERIKSCHOPPEN.COM
Generation-Transcending Leadership
Creating happiness and trust in a new global sustainable era
Positive pro-social view & future-environmental approach
Unite for One Social & Sustainable World
*Working globally together on our sustainable future., H.S. (Erik) Schoppen, 2015
*

41. THANK YOU
ERIKSCHOPPEN.COM
CONNECT
Linkedin.com/erikschoppen
Follow tweets @erikschoppen
E-mail h.s.schoppen@rug.nl