Cruise Northern Norway & Svalbard (CNNS) is a membership organization that promotes cruising in northern Norway and Svalbard. [1] CNNS works with local ports, destinations, and suppliers to develop cruise products and attract more ships and passengers to the region. [2] CNNS aims to increase the number of cruise calls and turnaround operations through marketing, site inspections, exhibitions, and lobbying. [3]

1. Company Profile

2. Cruise Northern Norway & Svalbard
. .
. . North Cape
..
Vardø
.
Hammerfest
Kirkenes
...
Svalbard / Longyearbyen Tromsø Alta
..
Sortland
Lofoten
Harstad
Bodø
Narvik
.
CNNS SUPPORTERS
Brønnøysund

3. The CNNS Role
PRODUCT MARKET
CNNS-
SHOREX MEMBERS: CRUISE LINES THE
SUPPLIERS DESTINATION CRUISE PASSENGER
S AGENTS S
& PORTS

4. CNNS Vision
“ - Develop Arctic Norway to become an
attractive and innovative cruise region…
…powered by nature”

5. Core Business
• Market oriented product development
• CNNS will capture the trends and needs in the
cruise industry and keep our members updated
• CNNS will promote new products, destinations and
ideas to the market

6. Target Market
• Cruise Lines & Charter Operators
– Itinerary Planners, Port Operations Managers, Shorex
Managers
• Cruise Agents
– A handful number of agents in Norway
• Cruise Media
– Cruise Magazines and Newspapers

7. CNNS Goals
• Make Arctic Norway more attractive on a general
basis
• Strategy for innovation: New shorex
offers, summer and winter
• Increase number of calls and turnaround
operations to our region
• Capture market shares in Norway (16 -> 18 %)

8. CNNS Actions
• Site inspections in cooperation with Cruise Norway
• Participation at exhibitions and conferences
• Visits to cruise lines in Europe / USA
• Cruise Bulletins from CNNS
• Press releases and editorial
• Lobbying
• cnns.no

9. Cooperating Partners

10. Cruise Passengers to Norway
2500
2000
1500
1000 Norge
500
0 Fjords & Oslo
Northern Norway &
Svalbard

11. Passengers to Ports (2011)
100000 NORTH CAPE
80000 TROMSØ
60000
LOFOTEN
40000
SVALBARD
20000 HAMMERFEST
ALTA
0 NARVIK
HARSTAD
BODØ BR.SUND
SORTLAND

12. Cruise Lines Calling to ARCTIC NORWAY
• Costa • Cruise & Maritime • Kristina
• Princess • Fred. Olsen • Transocean
• Cunard • Saga • MSC
• AIDA • Phoenix • Crystal Cruises
• Holland America Line • Comp De Ponant • Arcalia
• P&O • Hapag-Lloyd • Thomson
• Seabourn • Classic Intern. Cruises • Discovery Cruises
• RCCL • Silversea • Swan Hellenic
• TUI Cruises

13. Cruise Trends (1)
• Shorter cruises
• Younger passengers
• Healthy elderly passengers
• More destinations
• Active shorex
• Tournaround operations
• New sailing routes

14. Cruise Trends (2)
• More time in port
• More time at sea
• Lighter fuel (2015)
• New emission controls
• Less fly & cruise
• More shore power
• Winter cruising

15. Turnaround Operations

16. AVINOR Northern Lights Airports
• AVINOR Northern Lights Airports as a
cooperating partner
• Three airports can handle wide body
airlines (Bodø, Harstad / Narvik, Lakselv)
• Short distance to ports, hotels, activities
and attractions

17. CNNS Cruise
Bulletin
International distribution
• Cruise Lines, Cruise
Agents, Cruise Magazines &
Cruise Organisations
National distribution
• CNNS Members &
Shareholders, Coastal
Authorities, Shorex-
suppliers, Destination
Companies, Media, Politicians
and Bureaucrats, Public
Administration

18. cnns.no

19. CNNS Board & Management
• Remi Solberg (Chairman)
• Åse-Lill Barstad (Vice chairman)
• Ingvar M. Mathisen (Board Member)
• Harriet Willassen (Board Member)
• Sølvi Kristoffersen (Board member)
• Erik Joachimsen (Managing Director)

20. Contact Details
• Management
Managing director Mr. Erik Joachimsen
erik.joachimsen@cnns.no
• Phone +47 97 09 38 30
• Web: cnns.no
• Visitors address: Bankgt 9 – 11,
• TROMSØ, NORWAY
• Postal address: P.O. Box 448,
• N-9255 TROMSØ, NORWAY

21. The North East Passage – WHO SAILS FIRST?
JAPAN
RUSSIA
NORWAY