Mobile subscription penetration is above 100% on many markets. Where are we heading? How far can it go? Are you ready for Phase 3?

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2. The history of Telecom

3. Phase 0
Separate networks.Wall to wall.
1870-1920

4. Phase 1
Connected networks.Wall to wall.
1900-2000

5. Phase 2
Person to person.
1990-

6. Persons / subscription
Phase 0: 100.
Phase 1: 10.
Phase 2: 1.

7. Source: Netstat 2008

9. Persons / subscription
Phase 0: 100.
Phase 1: 10.
Phase 2: 1.
Phase 3: 0.1.

10. Persons / subscription
Each person has 10 subscriptions.

11. What needs to happen for Phase 3 to become a reality?

12. People have >1 subscription for two reasons:
• Cost optimization
• Separation of roles - personas

13. Prices must (and will) go down.
• Cost optimization
• Separation of roles - personas

14. A new kind of operator will emerge.
• Cost optimization
• Separation of roles - personas

15. A new kind of operator:
One that helps you separate your roles.
And organise your inbox.
And help you manage how you can be
reached.

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Programmer Blogger
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Mom. Sophie’s
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18. We help you manage
how people
can reach you!
www.reachcards.com