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How to Behave in the Social Media World

Don't let your first foray into social media be your last! There are rules of how to behave and what to say online, rarely written down. In these slides, I share some commonly accept rules of behavior and tips for getting your audience to like you.

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How to Behave in the Social Media World

  1. 1. Centering Yourself in Social Media: The Hub-and Spoke Model
  2. 2. Social Media Philosophy for Businesses • Social media is all about sharing. • For businesses, it’s all about giving it away: – Your knowledge – Your expertise – Yourself © Erin Brenner 2013 2013 American Copy Editors Society Conference
  3. 3. Be Your Professional Self on Your Best Day • If you wouldn’t say it to your grandmother, don’t say it online. • People want information & entertainment. • Occasional, gentle reminders of what you’re selling are best. © Erin Brenner 2013 2013 American Copy Editors Society Conference
  4. 4. How to Act at the Cocktail Party • Make small talk. • Talk about ideas, personable information. • Don’t over-share. • Don’t hog the conversation. © Erin Brenner 2013 2013 American Copy Editors Society Conference
  5. 5. It’s About Your Audience, Not You • Share what your audience is interested in. • Don’t go on about yourself. • Don’t get too pushy or stand on your soapbox. • Be approachable. Polite. Friendly. Reasonable. Personable. © Erin Brenner 2013 2013 American Copy Editors Society Conference
  6. 6. Be Credible To get people to continue to follow you and take that next step by: • Create a brand and sticking with it. • Create content that people want. • Create content that delivers what you promise. • Consistently create content. © Erin Brenner 2013 2013 American Copy Editors Society Conference
  7. 7. Lose Credibility, Lose Followers You can lose followers with: • Erratic, emotional behavior • Negativity • Inconsistent posting • Aggressive behavior • Too much personal information © Erin Brenner 2013 2013 American Copy Editors Society Conference
  8. 8. Thank you. Connect with me online: @ebrenner www.facebook.com/erin.brenner www.linkedin.com/in/erinbrenner https://plus.google.com/116377650 567505220477 © Erin Brenner 2013 2013 American Copy Editors Society Conference

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