1. Where are tech savvy trend
spotters pointing their radars?
Marketing of High-Tech Products,
Services and Experiences
Erkin GÜNAY
November - 2009

2. What does “Trend” mean?
A general development or change in a situation or
in the way that people are behaving…

3. What does “Trend Spotter” mean?
A trend spotter is someone who specializes in
identifying emerging trends.

4. Harry McCracken (Editor of Technologizer)
twitter.com/harrymccracken
Padmasree Warrior (CTO at Cisco Systems) twitter.com/Padmasree
Dave Zatz (Digital lifestyle writer) twitter.com/davezatz
Rafe Needleman (Editor of Webware) twitter.com/Rafe
Jason Snell (Editorial Director of Macworld) twitter.com/jsnell
Charlene Li (Author and thought leader) twitter.com/charleneli
Lance Ulanoff (Editor in Chief of PCMag) twitter.com/LanceUlanoff
Jeremiah Owyang (Analyst, Forrester Rsrch) twitter.com/jowyang
Paul Thurrott (Founder, Windows Supersite) twitter.com/thurrott
Rob Enderle (Analyst, Enderle Group) twitter.com/Enderle

8. • We are becoming more mobile.
• Mobile phones are not any more the only
mobile gadget we have.
• Mobile broadband gives us new opportunitites.
Mobility!#

14. • The way of using internet changing.
• The applications we use become more
internet based.
• Result ; popularity of online music, storage
etc. increases.
# Cloud Technology!

15. What is “Cloud Technology” ?
“Cloud Technology" is a word to describe that
modern users will "rent" or borrow online
software instead of actually purchasing and
installing it on their home computers.

19. Sites To Visit
• http://www.pachube.com/
• http://gizmodo.com/5365299/courier-first-detail
• http://www.google.com/insights/search/#
• http://www.google.com/trends
• http://mashable.com/
• http://www.readwriteweb.com/
• http://www.techcrunch.com/

20. Books To Read

21. Referances
• http://www.blubrry.com/player/?p=337&e=293496
• http://www.businessweek.com/investor/content/oct2007/pi20
• http://cache0.techcrunch.com/wp-content/uploads/2009/02/m
• http://www.opera.com/smw/2009/09/
• http://www.marketingcharts.com/interactive/mobile-
social-networking-grows-top-10-socnets-11089/
• http://www.mobileyouth.org/post/youth-loyalty-and-
competition-through-the-backdoor/