1) The document discusses continuous innovation and moving from a focus on just technology to focusing on the customer. It provides examples of Apple innovating from the original Apple computers to the Apple App Store. 2) Examples are given of understanding customer-centric systems through understanding the customer's entire lifecycle, as seen in the example of HSBC bank. 3) The discussion shifts to a concept called NICE (Netbook Inclusion for Children Empowerment) which aims to deliver hope through connecting underprivileged children through affordable netbooks and networks while teaching important life skills.

1. CONTINUOUS INNOVATION
Sharing at hkie, nov 2011
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erwin huang, entrepreneur

2. AGENDA
• from Apple to Apple
App
• Sustain
• from TO
• Innovation
• from TO
INCLUSION

3. FROM APPLE.. TO APPLE..
TO APPLE APP..

4. ITS NOT JUST TECH
• its the design
• what is design

5. WHAT IS DESIGN?
• its not fine art
• its about
• target audience,
• time,
• $$
• Results

6. THE APPLE DAILY DESIGN
• the logo
• newspaper in 1965
!
• Appledaily logo

7. FROM TO
to iPad

8. THE HISTORY OF SCHSA
• disaster.. in 1995
•

9. ITS JUST NOT ABOUT THE
TECH
• its about the customer

10. UNDERSTANDING CUSTOMER-CENTRIC
SYSTEMS: HSBC
• Customer “Life-Cycle”
• When you are 12, your mother open your first
Bank Account.. Your first HSBC account
• 15 your first ATM card…
• When you are 18, HSBC offers you your
University Loan, or your first Credit card (even
when you have no credit yet)
• When you are 23, HSBC will be your natural
choice for your first Salary payment… then first
Autopay
• 24, your first Tax
• 30 your first Insurance sales
• 34 your first house mortgage
• 35 plan for your first kid..
• 35 your investment accounts
• 45 your retirement accounts etc…

11. Aging Population
•New Factors !
•An Aging Society!
•More People with
Special Needs!
•Mobility!
•Changing Consumption
model!
•Fixed line vs Mobile

12. MOBILE LINK DEVICE
One-
touch
Button Location !
p lex
ll-du e ! searching !
Fu voic ation
nic & tracking
mu
com ! r
we
- ans
A uto
Pull Pin
RF!
Transmission
Remote! Remote-!
Volume! Controlled!
Control Emergency!
Alarm
15

13. HOW MOBILELINK WORKS?
A live demo
11

14. ITS NOT JUST TECH
• its about the customer
• my toughest customer..
• this is my mother in law

15. ITS ABOUT CUSTOMER VALUE
• from security
• to active lifestyle
• to connection

16. FROM .. TO INCLUSION..
TO APPLE APP..

17. Weight
?!
Screen
NICE X SLAM ?!
Battery
?
Price?!
The Digital Divide
The Netbook Revolution
Size?
What’s so Revolutionary about Netbook?

18. NETBOOK REVOLUTION
What happened to the last generation netbooks?
Have you seen a <$1500 Netbook?
A lot of them are Scrapped!!
A gross mis-use of resource in the economy!

19. NETWORK!
Wireless 3G network
How many 3G networks run in this room..
Over capacity of Network resource
Marginal Cost vs Marginal Utility

20. NICE
Netbook Inclusion for Children Empowerment
Netbook + Network
People + Network

21. NICE: DELIVERING HOPE
THRU WALKING TOGETHER
Walking together:
As Mentors/Mentee, as Bros and Sisters, as Close Companion
Walking together :
Access Anywhere, Anytime
Physical and Virtual

22. NICE: LIFE VALUE TOPICS
Independence
Love and Care for/by others
Family
Self Confidence
Priorities
Time Management
Money Management
Emotion Management
Career Planning
Dreams and Visions..

23. SLAM
The Servant Leader Concept
To become a true leader, one must learn to serve first
Walk the difficult path, learn the way of the poort
Respect is earned not given
Build Your Own Identity

24. ITS JUST NOT ABOUT THE
TECH
• its about the customer

25. SUMMARY
• from Apple to Apple
App
• Sustain
• from TO
• Innovation
• from TO
INCLUSION

26. DISCUSSIONS
• add me at facebook
• erwinhuang
!
• future projects:
•a eMagazine market?
• Digital retailing?