1. Embracing Change
Prof.dr. Erwin R. Seydel

2. What will you do
with your future?

6. Het begint vaak met..
 Ruwe data
 Een idee
 Een gevoel
VISIE
 Marktonderzoek
 Omgevingsonderzoek
 Sterkte- zwakteanalyse

7. Message Distortion
Downward Communication
Through Five Levels of Management
Message Amount of message
written by board of directors 100%
erwin seydel summer course Rice University

8. Message Distortion
Downward Communication
Through Five Levels of Management
Message Amount of message
written by board of directors 100%
received by vice-president 63%
erwin seydel summer course Rice University

9. Message Distortion
Downward Communication
Through Five Levels of Management
Message Amount of message
written by board of directors 100%
received by vice-president 63%
received by general supervisor 56%
erwin seydel summer course Rice University

10. Message Distortion
Downward Communication
Through Five Levels of Management
Message Amount of message
written by board of directors 100%
received by vice-president 63%
received by general supervisor 56%
received by plant manager 40%
erwin seydel summer course Rice University

11. Message Distortion
Downward Communication
Through Five Levels of Management
Message Amount of message
written by board of directors 100%
received by vice-president 63%
received by general supervisor 56%
received by plant manager 40%
received by team leader 30%
erwin seydel summer course Rice University

12. Message Distortion
Downward Communication
Through Five Levels of Management
Message Amount of message
written by board of directors 100%
received by vice-president 63%
received by general supervisor 56%
received by plant manager 40%
received by team leader 30%
received by worker 20%
erwin seydel summer course Rice University
Houston

13. Transformatie-accountability-venster
Beleids-
strateeg Informatie-
Conclusies strateeg Onder-
VISIE beleid
Informatie, zoeker
kennis Ìdee, Data/gegevens
2
Strategie 1 3
Richten
Architect
4 Regisseur
Structuur
Inrichten
Business-
adviseur
5
Uitvoeren
Verrichten
Trendwatcher/boundary spanner
COMMUNICATIE = HET ORGANISEREND PRINCIPE
© e.r.seydel Berenschot

14. Een probleem
 Een grote stalen
piramide staat
omgekeerd met zijn
punt naar beneden
perfect in balans.
 Elke beweging van de
piramide zorgt er voor
dat die omver valt
 Onder de piramide ligt
een biljet van 200 euro
 Hoe verwijder je het
bankbiljet zonder de
piramide uit zijn
evenwicht te brengen?
Door het biljet te
verbranden
Nyenrode Topcolleges Prof.dr. Erwin R. Seydel