The document discusses using social media to connect with stakeholders. It describes how soil and water conservation districts can use tools like Facebook, Twitter, and websites to share information about their workshops, events, and news with landowners. They can create things like automatically updating widgets to make their content more discoverable online. Regular emails and sharing content on social media can help increase awareness of their services.
Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in.
More people are online every year. We need to be there when they go looking.
Goal is not to build a media empire. Goal is to squeeze more public value out of existing work. MMW, others can focus on content. You focus on service, relationships, visibility, value.