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1 de 8
2009


                                   Whitepaper
                              Future of m-Commerce




                              www.binarymantrasystems.com
www.binarymantrasystems.com
Whitepaper                  Future of m Commerce
                                                         m-Commerce


Preface

                                                 Although E- commerce has influenced the
Mobile Commerce has gained increasing            global environment, many firms are
acceptance amongst various sections of the       continuously looking for new technologies,
society in last few                                                      applications and
years. The reasons                                                       infrastructures where
for its growth can        The need for mobility seems to be the          such innovations can
be traced back to        driving force behind Mobile Commerce.           bring more profits
                                                                                     p
technological and                                                        and attract more
demographical             M-commerce = E
                            commerce E-commerce + Wireless               customers. One
developments that                          Web                           innovative
have     influenced                                                      environment,
many aspects of                                                          involving mobile
the socio-cultural                                                       computing and
behavior in today’s world. Mobile services       wireless technology is related to Mobile
have registered impressive growth in             Commerce, which has become a new area
preceding years and m-commerce is slowly
                         mmerce                  of interest for today’s firms. M-commerce is
                                                                                M
but surely showing signs of a healthy
                 wing                            a new concept and is an innovation of the
growth.                                          electronic market. It is creating entirely new
                                                 opportunities for mobile devices and
                                                 services.


                                                     1. E-business & M-business offer
                                                                       business
                                                         common services in some areas
                                                         while also unique in few others.
                                                     2. E-commerce & m-commerce offer
                                                                       commerce
                                                         similar and also unique services
                                                         not possible by other mode.




   Mobile                                           Electronic
  • “Anytime and anywhere access” to               • Anytime access to business processes
    business processes managed by                    managed      by    computer-mediated
                                                                        computer
    computer-mediated networks
                          networks.                  networks
  • Access takes place using mobile                • Access to such networks is stationary
    communication networks, making the               and     therefore,    not     available
    availability    of    these     services         independent of the geographic location
    independent of the geographic
    location of the user.
                                                                                                  2
Whitepaper                      Future of m-Commerce

Features of Mobile Commerce



                                               Simple
                                            Authentication
                                            Devices like SIM, PIN
                                                are effective




         Instant                                                                         Ubiquity
       connectivity
       Always-on feature,                                                          Services available
       hence convenient                                                                anywhere

                                               M-
                                            commerce




                      Localization                                  Immediacy
                    Localized Content and                           Services available
                           Services                                      anytime




   Ubiquity - It means that the user can avail of services and carry out transactions largely
   independent of his current geographic location.

   Immediacy – It provides real-time availability of services.

   Localization - Location based services such as GPS, allow companies to offer goods and
   services to the user specific to his current location.

   Instant connectivity - This feature brings convenience to the user, due to introduction
   of services like GPRS which keeps users always in touch and connected.

   Simple authentication - Mobile telecommunication devices function with an electronic
   chip called SIM, which is easily identifiable. This in combination with an individual
   Personal Identification Number (PIN) makes the authentication process simple.

                                                                                                        3
Whitepaper                Future of m Commerce
                                                      m-Commerce

Specific Advantages of Mobile Commerce


  Context-specific services - Mobile Commerce makes it possible to offer location based
  services, which are specific to a given context (e.g. time of the day, location and the
  interests of the user).

  Time-critical situations - The ubiquity and immediacy of Mobile Commerce allows tthe
  user to perform urgent tasks in an efficient manner, irrespective of his current
  geographic location.

  Spontaneous decisions and need - Spontaneous needs are not externally triggered and
  generally involve decisions that do not require a very careful consideration, e.g. purchase
  decisions involving small amounts of money.
              volving

  Efficiency increase - Mobile Commerce helps increase the productivity of the workforce
  by increasing the efficiency of their daily routines. Time pressured consumers
                                                        Time-pressured
  (employees) can use ‘dead spots’ in the day, e.g. during the daily travel to and from
  workplace, more effectively.




                           Context               Time Critical
                           Specific               Situations
                           Services             handled better




                        Spontaneous                Efficiency
                       Decisions taken             Increase




                                                                                                4
Whitepaper                 Future of m Commerce
                                                        m-Commerce

M – Commerce Services and Applications



                                        M - Banking



                                                            M-
                   M - Shopping
                                     Mobile            Entertainment

                                    Commerce
                                     Services

                                                      M-
                              M-
                                                  Information
                            Marketing
                                                    Services




Type of Mobile Applications   Category       Examples
Mobile Financial Applications B2C,B2B        Banking, brokerage and mobile payments
Mobile Advertising            B2C            Sending user-specific and location-
                                                                               -specific
                                             advertisements
Mobile Office                     B2C        Working from traffic jams, conferences, etc
Mobile Inventory                  B2B,B2C    Location tracking of goods, people, etc
Management
Wireless Data Center              B2B,B2C    Information downloaded by mobile users / vendors
Mobile Entertainment              B2C        Video on demand and other services
Mobile Distance Education         B2C        Taking a class using streaming audio and video
Wireless Reengineering            B2C,B2B    Improvement of Business Services
Product Shopping                  B2C,B2B    Ordering items by a mobile device




                                                                                                5
Whitepaper         Future of m Commerce
                                             m-Commerce


    Payment Mechanisms for utilizing Mobile Services




                                              Payment
  Payment         Payment     Payment
                                                 by         Mobile
  by credit        against   by prepaid
                                              premium      payment
    card           invoice      card
                                                SMS




Challenges to M - Commerce




 Security                Business                 Bandwidth
 • GSM provides a        • Companies need         • As bandwidth
   relatively secure       to integrate             demand
   connection              capabilities in both     increases,service
   through the PIN         telecommunicatio         providers may
   when turning on         ns and information       have to face
   the handset.            systems                  problem of
 • But more is                                      bandwidth scarcity
   expected in the
   field of
   security,like smart
   cards




                                                                         6
Whitepaper              Future of m-Commerce

Harnessing m- commerce potential
           m-

 In India, m-commerce is in its initial stages and its advantages will soon be realized. M-
 commerce revolution will take the country by storm since statistics are on our side.
 Another encouraging trend is that the Indian consumer is fast maturing and is open to
 new ideas.

 Some key points:

        About 2 percent of Indians, which is 20 million people, have a per capita income
        exceeding $13,000 — a number greater than the populations of Malaysia and
        Singapore put together.
         Customers surfing the Internet through their mobile phones will have to pay an
        access charge of only Rs 0.42 per minute. These trends suggest that a fertile
        ground for m-commerce already exists in India and its revolution seems
        inevitable.




Way-
Way- Ahead



 The mobile Internet channel has opened up new possibilities. There is a big gap between
 technology’s capabilities and the consumer’s expectations. But, the good news is that
 problem areas like slow transmission speeds and high costs are being addressed by operators
 and equipment manufacturers.

 M- Commerce players need to improve the user interface soon and implement innovative
 pricing structures. Despite the initial frustrations of the users, consumers envision that once
 the glitches are worked out, mobile applications will become an integral part of their daily
 lives.




References
  1. http://www.hipc.org
  2. http://www.cacci.org
  3. http://www.isg.rhul.ac.uk



                                                                                                   7
Whitepaper                      Future of m Commerce
                                                                   m-Commerce




                                                       iPhone




                      Symbian                                                       Windows

                                                      Binary
                                                      Mobile
                                                     Services




                                   Android                                  BlackBerry




Binary Mantra Systems

Mobile Applications | Health Care Solutions | IT Consulting



India: 85, Akanksha, Mahatma Society, Kothrud, Pune, Maharashtra India 411038
UK: 109 Admiralty Close, West Drayton, Middlesex, UB7 9NJ, United Kingdom
E-mail: info@binarymantrasystems.com | Website www.binarymantrasystems.com
                                       Website:




                                                                                              8

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Feature Of Mobile Commerce

  • 1. 2009 Whitepaper Future of m-Commerce www.binarymantrasystems.com www.binarymantrasystems.com
  • 2. Whitepaper Future of m Commerce m-Commerce Preface Although E- commerce has influenced the Mobile Commerce has gained increasing global environment, many firms are acceptance amongst various sections of the continuously looking for new technologies, society in last few applications and years. The reasons infrastructures where for its growth can The need for mobility seems to be the such innovations can be traced back to driving force behind Mobile Commerce. bring more profits p technological and and attract more demographical M-commerce = E commerce E-commerce + Wireless customers. One developments that Web innovative have influenced environment, many aspects of involving mobile the socio-cultural computing and behavior in today’s world. Mobile services wireless technology is related to Mobile have registered impressive growth in Commerce, which has become a new area preceding years and m-commerce is slowly mmerce of interest for today’s firms. M-commerce is M but surely showing signs of a healthy wing a new concept and is an innovation of the growth. electronic market. It is creating entirely new opportunities for mobile devices and services. 1. E-business & M-business offer business common services in some areas while also unique in few others. 2. E-commerce & m-commerce offer commerce similar and also unique services not possible by other mode. Mobile Electronic • “Anytime and anywhere access” to • Anytime access to business processes business processes managed by managed by computer-mediated computer computer-mediated networks networks. networks • Access takes place using mobile • Access to such networks is stationary communication networks, making the and therefore, not available availability of these services independent of the geographic location independent of the geographic location of the user. 2
  • 3. Whitepaper Future of m-Commerce Features of Mobile Commerce Simple Authentication Devices like SIM, PIN are effective Instant Ubiquity connectivity Always-on feature, Services available hence convenient anywhere M- commerce Localization Immediacy Localized Content and Services available Services anytime Ubiquity - It means that the user can avail of services and carry out transactions largely independent of his current geographic location. Immediacy – It provides real-time availability of services. Localization - Location based services such as GPS, allow companies to offer goods and services to the user specific to his current location. Instant connectivity - This feature brings convenience to the user, due to introduction of services like GPRS which keeps users always in touch and connected. Simple authentication - Mobile telecommunication devices function with an electronic chip called SIM, which is easily identifiable. This in combination with an individual Personal Identification Number (PIN) makes the authentication process simple. 3
  • 4. Whitepaper Future of m Commerce m-Commerce Specific Advantages of Mobile Commerce Context-specific services - Mobile Commerce makes it possible to offer location based services, which are specific to a given context (e.g. time of the day, location and the interests of the user). Time-critical situations - The ubiquity and immediacy of Mobile Commerce allows tthe user to perform urgent tasks in an efficient manner, irrespective of his current geographic location. Spontaneous decisions and need - Spontaneous needs are not externally triggered and generally involve decisions that do not require a very careful consideration, e.g. purchase decisions involving small amounts of money. volving Efficiency increase - Mobile Commerce helps increase the productivity of the workforce by increasing the efficiency of their daily routines. Time pressured consumers Time-pressured (employees) can use ‘dead spots’ in the day, e.g. during the daily travel to and from workplace, more effectively. Context Time Critical Specific Situations Services handled better Spontaneous Efficiency Decisions taken Increase 4
  • 5. Whitepaper Future of m Commerce m-Commerce M – Commerce Services and Applications M - Banking M- M - Shopping Mobile Entertainment Commerce Services M- M- Information Marketing Services Type of Mobile Applications Category Examples Mobile Financial Applications B2C,B2B Banking, brokerage and mobile payments Mobile Advertising B2C Sending user-specific and location- -specific advertisements Mobile Office B2C Working from traffic jams, conferences, etc Mobile Inventory B2B,B2C Location tracking of goods, people, etc Management Wireless Data Center B2B,B2C Information downloaded by mobile users / vendors Mobile Entertainment B2C Video on demand and other services Mobile Distance Education B2C Taking a class using streaming audio and video Wireless Reengineering B2C,B2B Improvement of Business Services Product Shopping B2C,B2B Ordering items by a mobile device 5
  • 6. Whitepaper Future of m Commerce m-Commerce Payment Mechanisms for utilizing Mobile Services Payment Payment Payment Payment by Mobile by credit against by prepaid premium payment card invoice card SMS Challenges to M - Commerce Security Business Bandwidth • GSM provides a • Companies need • As bandwidth relatively secure to integrate demand connection capabilities in both increases,service through the PIN telecommunicatio providers may when turning on ns and information have to face the handset. systems problem of • But more is bandwidth scarcity expected in the field of security,like smart cards 6
  • 7. Whitepaper Future of m-Commerce Harnessing m- commerce potential m- In India, m-commerce is in its initial stages and its advantages will soon be realized. M- commerce revolution will take the country by storm since statistics are on our side. Another encouraging trend is that the Indian consumer is fast maturing and is open to new ideas. Some key points: About 2 percent of Indians, which is 20 million people, have a per capita income exceeding $13,000 — a number greater than the populations of Malaysia and Singapore put together. Customers surfing the Internet through their mobile phones will have to pay an access charge of only Rs 0.42 per minute. These trends suggest that a fertile ground for m-commerce already exists in India and its revolution seems inevitable. Way- Way- Ahead The mobile Internet channel has opened up new possibilities. There is a big gap between technology’s capabilities and the consumer’s expectations. But, the good news is that problem areas like slow transmission speeds and high costs are being addressed by operators and equipment manufacturers. M- Commerce players need to improve the user interface soon and implement innovative pricing structures. Despite the initial frustrations of the users, consumers envision that once the glitches are worked out, mobile applications will become an integral part of their daily lives. References 1. http://www.hipc.org 2. http://www.cacci.org 3. http://www.isg.rhul.ac.uk 7
  • 8. Whitepaper Future of m Commerce m-Commerce iPhone Symbian Windows Binary Mobile Services Android BlackBerry Binary Mantra Systems Mobile Applications | Health Care Solutions | IT Consulting India: 85, Akanksha, Mahatma Society, Kothrud, Pune, Maharashtra India 411038 UK: 109 Admiralty Close, West Drayton, Middlesex, UB7 9NJ, United Kingdom E-mail: info@binarymantrasystems.com | Website www.binarymantrasystems.com Website: 8