14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events

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Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!

Tecnología

Online Fundraising Strategies to
Take Advantage of Your Donor
Events
#14NTCPattern
Ed Schipul @eschipul
Tendenci
The Open Source CMS for NPOs

LET’S TALK...
1. Fundraising Strategies
2. Analytics Trends
3. Data Patterns
4. Translating Data into
Action for Results
Photo Credit: flickr.com/photos/duncanh1/9047426263/

Avs.B
A/B Testing with Google Analytics Content Experiments

Social Media Tracking Tools
Tip: Add + on the end of
any bit.ly URL to see stats

MOBILE OPTIONS
Separate Site/Pages vs. Responsive Design
m.ymcahouston.org cmhouston.org

WHAT ABOUT MOBILE APPS?
• Consider the
Use Case
• Remember:
Apps are
Device-Specific

WHY?
Photo Credit: flickr.com/photos/fdctsevilla/3968090665

TOOLS FOR VISUAL CONTENT
madewithover.com
Resources for making infographics:
http://bit.ly/infographictips
http://bit.ly/infographictips2

QUESTIONS?
ED SCHIPUL
CEO
@eschipul
slideshare.net/tendenci
blog.tendenci.com
@tendenci

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14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events

1. Online Fundraising Strategies to Take Advantage of Your Donor Events #14NTCPattern Ed Schipul @eschipul Tendenci The Open Source CMS for NPOs

2. LET’S TALK... 1. Fundraising Strategies 2. Analytics Trends 3. Data Patterns 4. Translating Data into Action for Results Photo Credit: flickr.com/photos/duncanh1/9047426263/

4. 2. FUNDRAISING

5. 2. ANALYTICS TRENDS

6. REAL TIME DATA

7. SOCIAL VALUE TRACKING

8. Avs.B A/B Testing with Google Analytics Content Experiments

9. Social Media Tracking Tools Tip: Add + on the end of any bit.ly URL to see stats

10. Heat Map Tools with CrazyEgg.com

11. 1. DATA PATTERNS

12. COLOR KEY

13. THE POWER OF PHOTOS

14. Trend: VISUAL VISUAL VISUAL

15. EVENT LEAD UP

16.

17. Tablet Stats

18. MOBILE OPTIONS Separate Site/Pages vs. Responsive Design m.ymcahouston.org cmhouston.org

19. WHAT ABOUT MOBILE APPS? • Consider the Use Case • Remember: Apps are Device-Specific

20. Mobile Stats

21. Usage Stats

22. WHY? Photo Credit: flickr.com/photos/fdctsevilla/3968090665

23. Infographics google.com/trends

24. TOOLS FOR VISUAL CONTENT madewithover.com Resources for making infographics: http://bit.ly/infographictips http://bit.ly/infographictips2

25. QUESTIONS? ED SCHIPUL CEO @eschipul slideshare.net/tendenci blog.tendenci.com @tendenci

26. What did you think? ! ! ! ! ! ! Evaluate this session! Or, search by session title at www.nten.org/ntc/eval When you evaluate a session, you will be entered to win a prize!

14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events

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