This presentation discusses the rise of personal brands in the digital era. It notes that personal brands are profitable for both individuals and businesses. The presentation outlines elements of personal brands, including story, creation, curation, distribution, monitoring, and terms of service. It emphasizes strategy and recommends businesses help promote the personal brands of employees and customers.
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PRSA T3PR Conference in NYC June 2010
1. www.flickr.com/photos/stuseeger/203488228
Welcome to the Personal Brand Era
Opportunities and trials in the tech industry on leveraging Personal Brands
Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
Tuesday, June 15, 2010
2. Meet Hannagan
Photos thanks to: www.time.com
Tuesday, June 15, 2010
3. “The Hannagan Method”
www.flickr.com/photos/bratha/3212438828
http://www.lasvegassun.com/history/video/
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4. Roosters +
Explosions
www.flickr.com/photos/abcdz2000/4443413327
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5. Let’s talk about...
★ The Personal Brand Era
★ Social Objects
★ Strategy above all
Find this presentation:
www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul
Tuesday, June 15, 2010
6. Welcome to the Personal Brand Era
www.flickr.com/photos/pilax/38289753
Tuesday, June 15, 2010
7. The Personal Brand environment
www.flickr.com/photos/14516334@N00/658457636/
Tuesday, June 15, 2010
8. Asynchronous
Faulty, Redundant
Communication
(like old people)
(it’s evolution baby!)
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10. More than just a person
Hi, I’m happykatie
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11. The Big Idea:
www.flickr.com/photos/joshuacraig/3075437046
Personal Brands are Profitable for Your Business
Tuesday, June 15, 2010
12. 27 on Twitter
14,065 followers
27 on Facebook
12,446 friends
Grow your footprint + impact
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13. 3,635 page views / 6 months from employee site referrals
$1 / click PPC advertising
$7270 / year FREE online advertising
www.dstagg.com www.schipul.com
A tangible Win-Win
Tuesday, June 15, 2010
14. The ROI of Social Media
Gary Vaynerchuk found:
$15,000 in direct mail = 200 new
customers
$7,500 Billboard = 300 new
customers
$0 twitter = 1,800 new customers
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
http://www.flickr.com/photos/29970359@N07/3373700426/
Tuesday, June 15, 2010
15. Elements of
The Personal Brand Era
1. Story
2. Creation
3. Curation
4. Distribution
5. Monitoring
6. Terms of Service
Read more: http://bit.ly/pb-era
Tuesday, June 15, 2010
16. What makes a Story?
1. Message 4. Plot
So my point is...
2. Conflict 3. Characters
Tuesday, June 15, 2010
17. Let’s talk about YOU
Tell people how to talk
about you.
(or they won’t)
1.
2. Brand naming
3. SHORT!
www.flickr.com/photos/51035655711@N01/23278242/
Tuesday, June 15, 2010
29. 1. Research
2. Strategic Planning
3. Implementation
4. Evaluation
www.flickr.com/photos/lord-jim/3575274990
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30. Strategy Above All
www.flickr.com/photos/pilax/38289753
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31. 1. Research
www.flickr.com/photos/lord-jim/3575271834
Tuesday, June 15, 2010
32. Are you a good listener?
www.technorati.com
Email updates for your company
name and keywords
www.google.com/alerts
Email updates for your company
name and keywords
http://search.twitter.com
Search Twitter for what’s being
said about you
http://alerts.yahoo.com
Yahoo! alerts you of any occurrences
of defined terms and names
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33. 2. Strategic Planning
www.flickr.com/photos/lord-jim/3571575685
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34. “What’s your Brand? If you
can’t answer that question
about your own Brand in 2 or 3
words, your Brands in trouble.”
~ Al Ries
Tuesday, June 15, 2010
42. Big Idea Review
1.Human/Asynch = Better
2.Personal Brands are Profitable
3.Create Social Objects
4.TELL them how to talk about YOU
www.flickr.com/photos/ladymixy-uk/3649349353
Tuesday, June 15, 2010
43. A quick review...
• Facilitate Personal Brands
• Create Social Objects
• Think & Execute Strategy
You are your own Brand, make it work for you
Find this presentation: www.slideshare.net/eschipul
Tuesday, June 15, 2010
44. Ed Schipul
Email: eschipul@schipul.com
Blog: www.eschipul.com
Flickr: www.flickr.com/eschipul
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul
Tuesday, June 15, 2010