1. Google Says we do what??
Using your Google Business Listing to your advantage
2. Google & You
• Google is where people look for information on your non-
profit – the wrong information with Google means the wrong
information with clients and volunteers
• Google displays a “Knowledge Graph” on the right hand
side of the search results, which pulls information from the
map listing, website, and data you upload, for searches
5. Google & You
How to tell if it’s your map listing?
• If you can get directions or leave a
review, it’s your map listing and
should be the one you claim.
• Any other page is only found on
the Google Plus environment, and
not worth going after.
6. Claiming Your Listing
• Visit http://www.google.com/business and select “Get on Google”
• When picking Business Type, select “Store Front”
7. Claiming Your Listing
Type in your Business Name and select the one that represents (or
closest to) your listing
12. Claiming Your Listing
On a mobile
device, your
Google +
Business Listing
becomes your
calling card
13. Claiming Your Listing
Use the “About
Us” Section to tell
your story – with
links to different
parts of your
website
14. Issues and Problems
Postcard never comes
Visit the Google My Business support
https://support.google.com/business/?hl=en#topic=4539639 and click
“Contact Us” in the right hand corner to get a representative from
Google to call you
Page shows as verified (and not by you)
https://support.google.com/business/?hl=en#topic=4539639 Contact
Google, telling the support specialist that answers
Duplicate Pages
https://support.google.com/business/?hl=en#topic=4539639 Have the
URL and ID number (the 21 digit number in the URL of a listing) for
each duplicate and ask for them to be merged
15. Google & You
How to find duplicate listings
http://www.michaelcottam.com/google-business-page-finder/
Search by phone number/name/building address
16. Photos
Studies have show up to a 30% increase in click throughs with photos
How to Add Photos
Log into : http://www.google.com/business and head to the dashboard
Click Manage Photos
17. Photos
The top 3 photo here are for your profile/logo and cover
Clicking on the 3 grey dots
will allow you to select
which photo you want
Google to show in the
search results
Clicking on the
19. Photos
Photo Categories
✔ Identity photos –
3 Sub-categories: Profile | Logo | Cover
✔ Interior photos
✔ Exterior photos
✔ Product photos
✔ Team photos
✔ Additional photos
Google will add exterior/interior photos of your space to the
Knowledge Graph!
20. Google+ Badge
The Google+ Badge connects your website with the Knowledge Graph
https://developers.google.com/+/web/badge/
22. Google Analytics
http://www.google.com/analytics
To install Google Analytics select a “New
Account” with universal analytics selected
Enter in the account name
Click “Get Tracking ID” and install
that code on the header of every
page you want
Use Wordpress – 3 options?
Google Analytics for WordPress
Google Analyticator
Google Analytics Plugin
23. Google Analytics
Google Analytics and Social Traffic
Google Analytics Acquisition Traffic can
give you a breakdown of traffic from
social channels
Network Referrals – shows what traffic comes
in from what place
https://blog.kissmetrics.com/50-resources-for-getting-
the-most-out-of-google-analytics/
25. Citations on the Web
Still Have Listing Issues?
https://moz.com/local
Enter in the information, and they tools will give you duplicates/wrong listings plus
places not listed
Also gives you links to change/update FOR FREE
26. Citations on the Web
Unlinked Mentions
https://www.google.com/alerts
Set up for your organization name
Mention in an article/news alert/press release/website
without a link to your site? E-mail and ask for the link to be
added
