More Related Content
Similar to Digital, Mobile, and Social Media in India (April 2011) (20)
Digital, Mobile, and Social Media in India (April 2011)
- 1. DIGITAL,ā©MOBILE,ā©
ā©
ANDā©SOCIALā©MEDIA ā©
INā©INDIAā©
BBHā©DATAā©SNAPSHOTā©
APRILā©2011ā©
- 5. 72%ā©
Source:ā©Indiaā©Census,ā©2011ā©
- 8. ( )
thatāsā©roughlyā©
67%ā©
ofā©theā©populaSonā©
Source:ā©Basedā©onā©Indiaā©Census,ā©2011ā©
- 11. theā©penetraSonā©ofā© ā©
mobileā©phonesā©inā©
Indiaā©isā©moreā©thanā©
50%ā©higherā©thanā©the
ā©penetraSonā©ofā©TV ā©
Source:ā©mobileā©dataā©fromā©Telecomā©Regulatoryā©Authorityā©ofā©India;ā©TVā©dataā©extrapolatedā©fromā©growthā©trendsā©inā©TAMā©dataā©asā©quotedā©byā©DeloiJeā©
- 12. Indianā©mobile ā© Indianā©TVā©
subscribers:
ā© viewers:
ā©
791ā© vs. 520ā©
million million
Source:ā©mobileā©dataā©fromā©Telecomā©Regulatoryā©Authorityā©ofā©India;ā©TVā©dataā©extrapolatedā©fromā©growthā©trendsā©inā©TAMā©dataā©asā©quotedā©byā©DeloiJeā©
- 16. thatāsā©about
ā©
3,800ā©
mobileā©adā©impressions
ā©
everyā©second
Source:ā©Basedā©onā©ļ¬guresā©quotedā©inā©pressā©releasesā©fromā©InMobi,ā©BuzzCity,ā©andā©AdMobā©
- 17. $ Source:ā©DeloiJeā©
- 20. ( )
thatāsā©about
ā©
8%ā©
ofā©theā©populaSonā©
Source:ā©ā©Basedā©onā©Indiaā©Censusā©2011ā©
- 24. ?
31%ā©
unaware
Source:ā©Internetā©Andā©Mobileā©AssociaPonā©ofā©India,ā©Aprilā©2011ā©
- 30. $ Source:ā©Pennā©Olsonā©
- 38. 60%ā©
Source:ā©SocialBakers
ā©
- 40. 50ā59:ā© 60+:ā©
2%ā© 1%ā©
40ā49:ā©
5%ā©
35ā39:ā©
5%ā© 13ā17:ā©
11%ā©
30ā34:ā©
9%ā©
25ā29:ā©
20%ā© 18ā24:ā©
48%
Source:ā©Facebook,ā©Aprilā©2011ā©
- 43. Topā©brandā©pagesā©onā©Facebookā©inā©Indiaā©
#ā© Brandā©Pageā© Likesā© Growthā©
01ā© Tataā©Docomoā© 1,680,211ā© 12.81%ā©
02ā© Vodafoneā©Zoozoosā© 1,596,684ā© 21.96%ā©
03ā© Axeā©Angelsā©clubā© 1,426,469ā© 12.91%ā©
04ā© Fastrackā© 1,245,787ā© 6.71%ā©
05ā© Mumbaiā©Indiansā© 1,199,454ā© 24.06%ā©
06ā© Kingļ¬sherā© 1,140,354ā© 20.17%ā©
07ā© Pepsiā©Indiaā© 1,025,583ā© 11.80%ā©
08ā© Pizzaā©Hutā©CelebraSonsā© 927,343ā© 8.25%ā©
09ā© BlackBerryĀ®ā©Indiaā© 742,435ā© 5.79%ā©
10ā© ļ¬ipkart.comā© 732,990ā© 3.47%ā©
Source:ā©Facebookā©viaā©SocialBakers,ā©Aprilā©2011