2. LISA Videogame TrackLISA 视频游戏演讲编排 Business Overview – 产业概览 (Edwin Steussy) Localizing Games – What’s Different –游戏本地化 – 有何不同(Victor Alonso Lion) No Man’s Tools–Game Localization Tools无人的工具 – 游戏本地化工具(Rolf Klischewski)
3. Business of Videogames视频游戏产业 Overview of 30 years of growth30 年发展概览 Consoles vs. PC vs. Online — 游戏机 vs 电脑 vs 网游 International Overview — 国际概况 Where does China fit in?中国的切入点在哪?
5. Coin Operated—投币街机 Space Invaders太空侵略者 1978 introduction 1978 年引入 100,000 in Japan日本 100000台 60,000 in US美国 60000台 Required re-minting of Japanese 100-yen coins迫使重新铸造100 日元硬币
6. 1990’s – The PC Decade二十世纪九十年代——电脑的十年 1993 1991 1994 1995 1993 1989 1998 1990
7. 1996 My First Year in the Business我入行的第一年 $3 billion in sales 销售额 30 亿美元 Accurate accounting精确的销售数字
8. Golden Eye – The Game Changer黄金眼——游戏改变者 Released August 1997 for the Nintendo 64 — 发布于 1997 年 8 月,面向任天堂 64 Great Reviews! —好评如潮! 8 Million Copies Sold! 售出八百万张! Limited Piracy! —盗版很少! Years of Sales at Full Price!以全价销售多年! The death knell of PC gaming in the West.敲响电脑游戏在西方的丧钟。
9. Consoles Defeat PC’s游戏机打败电脑 Playstation 2 / 3 Xbox / Xbox 360 Nintendo Wii Why?为什么? Reduced Piracy盗版减少 Extended Shelf Life at Full Price全价上架生命周期更长
10. Epic Games: PC vs. Console Epic Games评论电脑 vs 游戏机 Mike Capps, Epic President: “If you walked into here six years ago, Epic was a PC company. We did one PS2 launch title, and everything else was PC. And now, people are saying ‘Why do you hate the PC? You’re a console-only company.’ … It’s because the money’s on console.” Epic 总裁 Mike Capps : “如果你六年前来到这里,那时 Epic 是一家电脑(游戏)公司。我们当时只做了一个 PS2 游戏,除此之外都是电脑游戏。而现在,人们说‘你们为什么抛弃电脑市场?你们现在成了只面向游戏机的公司。’ ……这是因为有钱可赚的是游戏机。”
17. Game Localization Languages 2005 French Italian German Spanish 2007 Sony Europe -> 10 Languages EA -> 10 Languages (Russian biggest success) 2009 Reduced Languages EA/Bioware’s ME2 -French -German -Polish
18. Sales by Geography, Public Filings披露销售额—按地域划分 北美 欧洲 亚洲 Longer bars indicate over-concentration in particular geographic markets. By these measures, Nintendo is the most internationally diverse of the eight companies listed. 较长的条形表示对特定地域市场过度集中。依这些评测方式,任天堂是列出的八家公司中在国际市场方面最为均衡的。
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20. 30% of European sales are to UK (per T2 filings, other companies did not break out individual parts of Europe).
28. Chinese Market Characteristics中国市场特点 Very Large市场极大 Less Disposable Income可支配收入较低 Piracy盗版 PC’s, Mobiles电脑、手持设备 No Official Consoles没有官方发布游戏机 Very Competitive竞争激烈