Barcelona Design Network Dynamics
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A method to test the capacity of actors in design networks to generate a sufficient consistent group to reach international competitiveness from within. Esther Rovira Raurell, 2011
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Barcelona Design Network Dynamics
- 1. Barcelona Design Network Dynamics a method to analyze creative network’s complexity Esther Rovira Raurell, Tilburg University, NL
- 2. What is this research about? INTRO
- 3. TESTsthe CAPACITYof actors in design NETWORKS… INTRO
- 4. INTRO …TO GENERATE a sufficient CONSISTENT group…
- 5. INTRO …to reach INTERNATIONAL COMPETITIVENESS from WITHIN
- 6. What can be considered an EFFICENT network? THEORY
- 7. Efficietn NW? What can be considered an EFFICENT network? CONDITIONS 6 THEORY
- 16. METHOD
- 17. METHOD
- 18. METHOD
- 19. METHOD CONSERVATIVE: INNOVATIVE: Excellence Experimentation Product Process Tendency No tendencies Quality Progress INTEREST towards design excellence flexible experience 1 2 3 4 5
- 20. METHOD mono- discipline Mono-discipline multidiscipline Project interest Project diversity 1 2 3 4 5 ATTITUDE towards creative work
- 21. METHOD 100% LOCAL 75% local 50%-50% 75% global 100% GLOBAL 1 2 3 4 5 DIMENSION of action
- 22. METHOD me & my work Few collab Collabs within same scale & Interes Collabs of different sclae BUT same interest Learning from diversity 1 2 3 4 5 CONNECTIVITY capabilities
- 23. METHOD 1-3 4-6 7-9 10-12 13-15 1 2 3 4 5 POPULARITY in the network
- 25. RESOULTS ?
- 26. RESOULTS 2/3 of power positions CONNECT !
- 27. RESOULTS ?
- 28. RESOULTS conservative innovative Design Power Positions interest is CONSERVATIVE WHILE Design Professionals interest is INNOVATIVE INTEREST
- 29. RESOULTS balanced Multi-disciplinar Design Power Positions attitude is BALANCED WHILE Design Professionals attitude is MULTI-disciplinar ATTITUDE
- 30. RESOULTS local local Design Power Positions dimension is LOCAL WHILE Design Professionals dimension is LOCAL DIMENSION
- 31. RESOULTS ! Design Power Positions & Design Professionals ONLY SHARE the local DIMENSION local local balanced Multi-disciplinar conservative innovative
- 32. RESOULTS ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ ?
- 33. RESOULTS Barcelona Design network is: - balanced in Interest - open in Attitude - local in Dimension ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’
- 34. RESOULTS Barcelona Design network is: - balanced in Interest - open in Attitude - local in Dimension ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ ACTORS COMMENT: ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ !
- 35. RESOULTS ?
- 38. RESOULTS Barcelona Design agents DO NOT value enough CONNECTING capacities !
- 39. RESOULTS ?
- 40. RESOULTS interest CONSERVATIVE attitude MONO-DISCIPLINAR dimension LOCAL ARQUI ARCHITECT ACTOR COMMENTS: ‘In these days, there is a group of architects setting out an association from quality not quantity. From excellence in the manner of facing the profession (…) the name is AxA: Architects for Architecture. At this moment they are the only alternative that I know of another type of association related to the professional interest of architects’
- 41. RESOULTS interest INNOVATIVE attitude MULTI-DISCIPLINAR dimension less LOCAL MIX MIXED SCALE ACTOR COMMENTS: ‘My ultimate goal is (…) be capable of linking us to other institutional agents, private foundations which will stimulate contemporary art and craftwork focusing on the maximum connection with other disciplines. Something very open’
- 42. RESOULTS MIXARQUI Barcelona Design network IS NOT COHERENT within its different disciplines !
- 43. RESOULTS ?
- 45. The Barcelona Design Network THANKS to the help of: Andrés Ortiz from Bestiario
- 46. The Barcelona Design Network CLUSTERS THANKS to the help of : Andrés Ortiz from Bestiario
- 47. RESOULTS
- 48. Found! RESOULTS
- 49. RESOULTS Barcelona Design network has FEW actors CONNECTING !
- 50. SO…, Is the Barcelona design network EFFICIENT? (…to turn design capabilities INTO a distinctive value from within?)
- 53. How to use this findings to IMPROVE? CONCLUSIONS
- 55. Found! RESOULTS
- 56. Barcelona Design Network ?
- 57. WORKING on being BETTER! Barcelona Design Network ?