LATAM market and industry are booming! Main studios are developing original games; work for hire: local studios developing for the world; local ecosystem (government agencies, universities, ABRAGAMES, private funding); games & audiovisual content; opportunities for foreign studios to explore and do partnerships.

1. BRAZIL AND
LATIN AMERICA:
Emerging Industries
MAY, 2018

2. ABOUT ME

3. LATAM
INDUSTRY +LATAM
MARKET
eSPORTS
IN BRAZIL
AGENDA

4. LATAM
INDUSTRY

5. LATAM
INDUSTRY

6. NATURAL
RESOURCES

7. GREAT
URBAN AREA

8. YOUNG
POPULATION

9. ETNIC
DIVERSITY

10. DIGITAL
ENGAGEMENT

11. LATAM
INDUSTRY

12. LATAM
INDUSTRY
Key Countries Argentina
Chile
Uruguay
Mexico
Colombia
Brazil

13. ARGENTINA 100+ Studios
Some
KEY STUDIOS
[ ]

14. ARGENTINA 100 +Studios
KEY GAMES
[ ]
Trivia Crack
by Etermax

15. ARGENTINA 100 +Studios
KEY GAMES
[ ]
Master of Orion
by NGD Studios

16. COLOMBIA 60+Studios[ ]
Some
KEY STUDIOS

17. KEY GAMES
World War Doh
by Brainz/Jam City
COLOMBIA 60+Studios[ ]

18. KEY GAMES
Neon Fury
by Teravision Games
COLOMBIA 60+Studios[ ]

19. KEY GAMES
Ark
by Efecto Studios
COLOMBIA 60+Studios[ ]

20. CHILE 60+Studios[ ]
Some
KEY STUDIOS

21. CHILE 60+Studios[ ]
KEY GAMES
Massive warfare:
Aftermath
by TinyBytes

22. MEXICO 60+Studios[ ]
Some
KEY STUDIOS

23. MEXICO 60+Studios[ ]
KEY GAMES
Militant
by Xibalba

24. MEXICO 60+Studios[ ]
KEY GAMES
Mulaka
by Lienzo

25. URUGUAY 40+Studios[ ]
Some
KEY STUDIOS

26. KEY GAMES
Kingdom Rush
By IronHide
URUGUAY 40+Studios[ ]

27. KEY GAMES
Mars:Mars
By Pomelo Games
URUGUAY 40+Studios[ ]

28. KEY GAMES
Pixel Cup Soccer
By Batovi Games
URUGUAY 40+Studios[ ]

29. BRAZIL 200+Studios[ ]
Some
KEY STUDIOS

30. BRAZIL 200+Studios[ ]
KEY GAMES
Horizon Chase Turbo;
by Aquiris

31. BRAZIL 200+Studios[ ]
KEY GAMES
Horizon
by Kokku

32. BRAZIL 200+Studios[ ]
KEY GAMES
Dandara
by Long Hat House

33. BRAZIL 200+Studios[ ]
KEY GAMES
Dominoes, Buraco,
Plushie mania by
Gazeus

34. LOCAL SUPPORT

35. LATAM
MARKET

36. Population
650,580,000
Online Population
420,657,000
Gamers
210,543,000
Source

37. GAMER PROFILE
People who state playing any type of digital game
2017
2016
2015
2013
WOMAN in continuous GROWTH
53,6%
52,6%
47,1%
41,0%
46,4%
47,4%
52,9%
59,0%
Source
Gender[ ]

38. GAMER PROFILE
Most gamers are from 25 to 34 years old
15 years
or less
Source
Age[ ]
16 to 24
years
0.8%
28,4%
25 to 34
years
36,2%
35 to 54
years
31,4%
over 54
years
3,2%

39. VIDEO GAME
Which videogamesdo you have?
Source
42,2%
29,2% 26,5%
21,8%
16%
5,8% 5,1% 3,3%
Xbox 360 PlayStation 3 PlayStation 2 PlayStation 4 Xbox One Wii Others Wii U
Thebrazillian gamer usually
have MORE THAN ONE
VIDEOGAME at home
54% of the gamers that consider
theirselves as HARDCOREhave
PlayStation 4

40. LATAM
2018 Game
Revenues
Argentina
Chile
Mexico
Colombia
Brazil
# 1
# 2
# 3
# 4
# 5
$ 1.6Bn
$ 340M
$ 208M
$ 1.58Bn
$ 456M$5.0BnGenerated in LATAM
+ 13.5%
2017-18 YoY Growth

41. BRASIL GAME SHOW
300,000 visitors
in 5 days of event

42. COMIC COM EXPERIENCE
SÃO PAULO
220,000 visitors
in 4 days of event

43. BRAZILIAN INTERNATIONAL
GAME FESTIVAL
12,000 visitors
in 4 days of event

44. GAME XP @ Rock In Rio
30,000 daily visitors

45. eSPORTS in Brazil
(behind USA and China)
3rd
17.7M eSports fans
7.8M Enthusiasts
9.9M Occasional viewers
Biggest WW audience
=
+

46. eSPORTS Brands Sponsoring Teams

47. eSPORTS Traditionalfootball clubs Teams

48. 1 QUICK CASE
A successful project in BRAZIL

49. 1 QUICK CASE
Style: Card/Strategy Game
Target audience: Male 16-40
Territory: Brazil (soft launch) + LATAM
About the Game

50. 1 QUICK CASE
Strategy: local and relevant Brand partnerships,
Events and use of Influencers

51. 1 QUICK CASE
Results: #1 at Sports and Strategycategories + positives reviews and many
journalistic reports

52. 1 QUICK CASE
And, also, plenty of great gameplays during and after MMA`s launching period

53. AND OUR GAME
DOESN’T NEED TO
END HERE.

54. YOU ARE ALL
INVITED TO COME
HERE.
estiga@gazeus.comCarlos Estigarribia |