Estoril Green Festival 2011 "Sustainable Events Seminar"

1. CASE STUDY
IMPLEMENTING SUSTAINABILITY
Luisa Coll Hellyer
(Former) Event Manager, European Wind Energy Association

2. GOAL SUPPLIER
SETTING ENGAGEMENT
Vision Discuss Clause in contract
from beginning
Specific goals
Share goals
(decide what actions to take
to meet goals)
MEASURING
RESULTS

3. Goal setting
Example of a vision statement
EWEA aims to organise:
“The most sustainable event in the
global energy industry, leaving long
term positive social and environmental
legacies within the local communities
we visit”

4. Goal setting
Example of specific goals

5. GOAL SUPPLIER
SETTING ENGAGEMENT
Vision Discuss Clause in contract
from beginning
Specific goals
Share goals
(decide what actions to take
to meet goals)
MEASURING
RESULTS

6. Supplier engagement
Example of clause (exhibition stand builder)
“Xxxx is committed to being good stewards of our environment. Xxx
will fully support EWEA by sharing the desire to inspire
responsible action and take social & environmental considerations
into account in all of our event related activities. For EWEA, this
includes:
During build up and break down of stands, reuse of materials to
reduce total waste
XXX will observe the requirements to recycle waste materials as
outlined in the EWEA 2011 waste management plan
XXX will place priority on the elimination of toxic chemicals, paints
and adhesives by using eco-labelled products whenever possible.
With the above, Melville agrees to support EWEA in its effort to
reach a 30% waste diversion target.”

7. Supplier engagement
Share your goals
Make your life easier by breaking down the target!

8. Supplier engagement
3 practical examples of what can be achieved
thanks to supplier engagement
1. Accommodation
2. Waste management
3. Catering

9. ACCOMODATION
Online booking form for delegates

10. WASTE MANAGEMENT
Example of waste management instructions/guidelines
EWEA’s waste diversion target
is 30% of total event waste.
We’ve come up with up a plan,
we need you to implement it!

11. CATERING
Example of catering menu
ustainability: 90% of all
products have been locally
produced, fair trade
products have been selected
where possible, condiments
are served in bulk to reduce
packaging waste, a
vegetarian option is offered
each day, and any leftover
food will be donated to local
charities

12. Environmentally friendly
equipment
Reusable equipment
Sugar, milk served in
bulk!

13. MEASURING
Track data
(during event)
Collect data
and analyse it
Report
(Communicate)

14. TIPS & LESSONS LEARNT
Goal setting
• Breakdown main goal into specific/tangible goals
• Set realistic goals
• Share them from day 1 (adjust if necessary)
Supplier engagement
• Discuss sustainability from day 1
• Avoid verbal agreements
• Collaboration vs obligation
Measuring
• Agree before event what data needed after event – data
impossible to track once event is over
• Share, report!

15. CHALLENGES
• Often “change” is needed (big word!)
• Commitment needs to come from management
• (Nowadays it is still a) Bumpy road
....with a Happy ending!!!

16. Thank you very much
for your attention!
Contact details
Luisa Coll Hellyer
Email: luisacollhellyer@gmail.com
Mobile: +34 609290993