Boost Fertility New Invention Ups Success Rates.pdf
New Ways of Working -
1. New Ways of Working
-----
Virtual Worlds
RobinTeigland
Karinda Rhode in SL
Stockholm School of Economics
www.robinteigland.com
nordicworlds.net
2. Today’s schedule
Time Event
9:00 - 9:15 Welcome
9:15 - 10:00 Tour of SSE Island and Redgrave
10:00 - 10:15 Break
10:15 - 11:00 Presentation and Discussion
3. International, multidisciplinary team
− Denmark, Finland, Iceland, Norway, Sweden, USA
− Academia, Industry, Public Sector
Objectives
− To explore how entrepreneurs and SMEs can use VWs
to improve competitiveness
− To create a Virtual Center for VW Entrepreneurship &
Innovation
March 2010 to February 2012
www.nordicworlds.net
5. Today’s schedule
Time Event
9:00 - 9:15 Welcome
9:15 - 10:00 Tour of SSE Island and Redgrave
10:00 - 10:15 Break
10:15 - 11:00 Presentation and Discussion
6. Today’s schedule
Time Event
9:00 - 9:15 Welcome
9:15 - 10:00 Tour of SSE Island and Redgrave
Click on…
• Search ->
• Places ->
• Redgrave HD Skins ->
• Teleport ->
http://slurl.com/secondlife/REDGRAVE%20Ski
ns%20Fashion/96/207/21
10:00 - 10:15 Break
10:15 - 11:00 Presentation and Discussion
7. Today’s schedule
Time Event
9:00 - 9:15 Welcome
9:15 - 10:00 Tour of SSE Island and Redgrave
10:00 - 10:15 Break
10:15 - 11:00 Presentation and Discussion
8. But it is only a matter of time….
O’Driscoll 2009
10. Building skills in virtual environments
My CV
•Leading a virtual team of 30
individuals from across the globe
•Creating and successfully executing
strategies under pressure
•Managing cross-cultural conflict
without face-to-face communication
11. “Clearly, if social activity migrates to
synthetic worlds, economic activity
will go there as well.”
Castronova, 2006
12. US$ 635,000 for a virtual asteroid!
•US$ 500,000 profit in 5 years
by Jon “Neverdie” Jacobs
•Entropia Universe with GDP
>US$ 440 mln
http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-
just-made-a-cool-half-million-from-the-sale-of-virtual-property/
16. Easy to….
Set up your own virtual world with own web
presence (each world has World Page with own
URL and sharing buttons)
Manage who can access each world via Facebook
integration (LinkedIn, Twitter, and other login
options are coming) and track this
Run multiple worlds so can host hundreds of
simultaneous events while still paying just $0.20
per user per hour
Finance since charged by minute so actual visitor
costs for partial hours are lower
http://getsatisfaction.com/kitely/topics/how_to_change_default_viwer_on_a_mac#reply_5484936
17. VWs exiting “Gartner hype cycle” trough
>1 bln
Virtual users
May 2006
worlds
today
July 2007
http://www.gartner.com/it/page.jsp?id=1447613
18. A spectrum of business virtuality
Virtuality
Fully real Fully virtual
NO activities ALL activities
conducted in- conducted in-
world world
19. A spectrum of business virtuality
Virtuality
Fully real Fully virtual
NO activities ALL activities
conducted in- conducted in-
world world
20. Virtual collaboration
Merck’s Global R&D
NVWN Monthly Project Meeting
Welch et al 2010 http://bit.ly/sNyKb5
ProViWo: Professional Collaboration and
Productivity in Virtual Worlds,
http://vmwork.net/proviwo/
https://blogs.aalto.fi/allthingsvirtual/files/2011/0
6/Benchmark_Report1.pdf.
21. HP rolls out virtual banking
with Avaya’s Web.alive
http://www.hypergridbusiness.com/2011/04/hp-rolls-out-virtual-banking-with-avayas-web-alive/
22. VWs as tool for training….
Learning virtual
teaming skills
http://www.youtube.com/watch?v=uQa6vyG8Dkg
32. Today’s challenges
I’m “afraid” of the technology.
Isn’t a webconference better?
It’s just a game.
Who’s behind that avatar?
Here today, gone tomorrow….
You’re only as good as your technology.
The technology isn’t stable.
I can’t read their body language.
….
33. Moving into the Experience Economy
Pine Jr. & Gilmore 1998, 1999; DiGangi 2010
34. - Greater purchase intent
State of flow
- Positive brand attitudes
Hooker et al 2010
35. 970 mln VW accounts under age 16
http://www.slideshare.net/nicmitham/kzero-universe-q2-2011
36. My 10 year old cousin is addicted to Stardoll
and does not see why I like Facebook since I
can only read what other people send me.
For her it is just natural for all her friends to
be moving around the Stardoll website.
- Masters student at
Stockholm School of
Economics
As soon as the Facebook generation wakes up
and embraces virtual reality, we are going to
see a giant wave of virtual world millionaires.
-Jon “Neverdie” Jacobs
38. From the mobility of goods
to the mobility of financial capital to …
...the “mobility” of labor?
39. “We ain’t seen nothin’ yet!”
Karinda Rhode
Photo: Lindholm, Metro
aka Robin Teigland
robin.teigland@hhs.se
Photo:
Nordenskiöld
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.nordicworlds.net
RobinTeigland
Photo:
Lindqvist
Editor's Notes
RT: the 3D internet characterized by ….(next slide)
https://picasaweb.google.com/lh/photo/cGAPUCiKe6LI6l5fM4rFqAComputer-generated, persistent spaceThree-dimensional, immersiveenvironmentExperienced by many people at once/interactivity
https://picasaweb.google.com/lh/photo/cGAPUCiKe6LI6l5fM4rFqAComputer-generated, persistent spaceThree-dimensional, immersiveenvironmentExperienced by many people at once/interactivity
RT: traditional leadership further challenged as we move to a world of web 3.0 or the immersive internet…http://www.youtube.com/watch?v=-ahqjBeknT0
Yet no critical mass
To learn more about Kitely, please view the below MoodleMoot presentation. http://www.wiziq.com/online-class/592981-using-kitely-virtual-worlds-on-demand-for-immersive-courseware And here is their latest blog post, which describes some of the changes that Kitely has made since Ilan gave the above MoodleMoot presentation:http://blog.kitely.com/2011/11/16/public-worlds-maturity-ratings-and-making-public-worlds-affordable/Here is the transcription from when Ilan presented for NVWN in June 2011:http://nordicworlds.net/2011/06/15/transcription-of-qa-by-ilan-tochner-of-kitely/
Thanks very much to IlanTochner, Co-founder and CEO of Kitely, for helping me quickly solve my technical problems and providing me with good feedback on my questions!!
http://www.readwriteweb.com/archives/number_of_virtual_world_users_breaks_the_1_billion.phpWhat are the 5 phases of a Hype Cycle?1. "Technology Trigger"The first phase of a Hype Cycle is the "technology trigger" or breakthrough, product launch or other event that generates significant press and interest. 2. "Peak of Inflated Expectations"In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures. 3. "Trough of Disillusionment"Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology. 4. "Slope of Enlightenment"Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology. 5. "Plateau of Productivity"A technology reaches the "plateau of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market.Virtual worlds have reached a stage where new users continue to build, even though the media has moved on to fan the fires of Facebook and Twitter, says Douglas Thompson, CEO of Remedy Communications, a Toronto marketing firm. Second Life says the time spent on the site by users increased 21 percent in 2009. Most paying customers on Second Life are purely social, but it still boasts 1,400 business-related organizations as users. Thompson says traffic on Metanomics, his company’s Second Life video presence, has picked up in the past year, with 50 percent of new users coming from small or medium-size companies. “People no longer ask what an avatar is,” says Thompson. “We can thank Jim Cameron for that.”Read more: Entrepreneurs Doing Business by Avatar - Personal Finance - Employment - SmartMoney.comhttp://www.smartmoney.com/Personal-Finance/Employment/Entrepreneurs-Doing-Business-by-Avatar/#ixzz0pp1H6D7N
brings personalized, human interaction to the self-service channel. Bank staff and customers connect in real time, presenting an engaging virtual experience. Collaborative voice-video sessions can be used to walk customers through complex requests. Such interactivity appeals to today’s “always on” customer, while helping banks address staffing issues and the need for greater efficiencies in a world beyond phone-based customer service. With an integrated strategy, banks can maximize email, video, text and even social media channels.
Hurkommerdet sig att vi identifierarosssåstarkt med avatarer? Frågangår till HenrikEhrsson, professor påKarolinskainstitutet, somforskarikognitivneurovetenskap, somär en blandningavpsykologiochneurofysiologi. Han ärpionjärinomdettaområdeochhansforskningsgruppsresultatharuppmärksammatsinternationellt. – När vi spelardataspelsäger vi ofta: ”Vemär du? Jag är den därgrönagubben.” Detfinns en koppling till vårkropp. När vi kontrolleraravatarensrörelser, får vi en känslaavatt jag är ”den där” och vi börjartalaomatt vi är ”den där”. Vi har en känslaavatt vi styrvårkroppochdärförhar vi känslanatt vi ärvårkropp.– Hjärnanharettmultisensorisktområde, somskapar en inremodellavvårkropp, såatt vi kanhållaredapåkroppennär vi röross. När jag spelar tennis måstehjärnanhållaredavaravar mina armarochbenär. Ochdetmåstegåväldigtsnabbt under en tennismatch, därförharnervcellerna, somfinnsi de härområdena, grovupplösning.
http://journals.tdl.org/jvwr/article/view/866
As modeling and simulation technology improves, more and more real world items will be successfully designed in collaborative spaces that can be leveraged both by corporations and ad hoc groups. -Cory Ondrejka