Two West is a Transformation Design firm or brands in transition. This presentation provides an overview of the firm\'s capabilities, philosophy and experience.

1. Introduction to Two West, Inc. discovery + design Copyright © 2009 Two West, Inc. All rights reserved

2. Transformation & Innovation Two West helps clients compete with competitors that don’t yet exist for customers using technologies that haven’t yet been invented in order to solve problems we don’t even know are problems yet.

3. Traditional Growth TIME GROWTH Breakpoint Breakpoint Two West typically works with with companies that are at one of two critical breakpoints in the growth curve.

6. Firm Purpose Two West is a Transformation Design firm for brands in transition. • We help brands grow by turning hidden customer truths into breakthrough ideas . • We believe the design process can be a catalyst for innovation + growth .

7. Levers for Growth Share of Preference Share of Distribution Share of Voice Market Share Media & Buzz Power Channel Power Brand & Value Proposition Market Share = SOP x SOV x SOD Clients hire us to move one or more key levers for growth.

8. Two West: Snapshot Anthropology (Culture) Psychology (Cognition) Organizational Behavior (Company) Visual Experience Information Product/Service Business/Brand Design Transformation Design Discovery We are a think tank and a “do” tank at the intersection of human behavior and design.

10. Brand Experience

12. Ethan Whitehill 816-581-8225 [email_address] Copyright © 2009 Two West, Inc. All rights reserved