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Mainstream	
  Press       Talk	
  Radio



Television                                  Email




 YouTube
                                      Twi+er

             Blogs
                        Facebook
Image	
  by	
  Harvard-­‐Smithsonian	
  Center	
  for	
  Astrophysics
Image	
  by	
  Harvard-­‐Smithsonian	
  Center	
  for	
  Astrophysics
Media	
  Cloud
                                                       27,000	
  media	
  sources
                                                       41,000	
  RSS	
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                                                       57	
  million	
  stories
                                                       475	
  million	
  sentences
                                                       100,000	
  stories	
  per	
  day
                                                       5.25	
  TB	
  data	
  collecHon
                                                       5GB	
  of	
  new	
  data	
  per	
  day


Image	
  by	
  Harvard-­‐Smithsonian	
  Center	
  for	
  Astrophysics
Controversy	
  Mapper
Yochai	
  Benkler
Hal	
  Roberts	
  and	
  team
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~10,000	
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over	
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  months
informa>on	
  
clearinghouses
advocacy
organiza>ons
individual
 influence
community
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community
mobiliza>on
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                                            Act I                                                                                                   Act II                                                                                                                                Act III                                                                                                                                                      Act IV                                                                                                                                                                                                                                                                                                                                                                                              Act V
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  • 2. Mainstream  Press Talk  Radio Television Email YouTube Twi+er Blogs Facebook
  • 3. Image  by  Harvard-­‐Smithsonian  Center  for  Astrophysics
  • 4. Image  by  Harvard-­‐Smithsonian  Center  for  Astrophysics
  • 5. Media  Cloud 27,000  media  sources 41,000  RSS  feeds 57  million  stories 475  million  sentences 100,000  stories  per  day 5.25  TB  data  collecHon 5GB  of  new  data  per  day Image  by  Harvard-­‐Smithsonian  Center  for  Astrophysics
  • 10. ~10,000  stories   over  18  months
  • 15. illustraHon  by  Lyla  Duey  |  lyladuey.com
  • 16. aRenHon Hme reframing aRenHon Hme
  • 17. ~8,000  stories   over  3  months Act I Act II Act III Act IV Act V Not a Story Building Pressure National Exposure Political Agenda Wars Tabloid Court Case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fight  over   zimmerman frame not  trayvon celebrity fight  for   trial aRenHon
  • 18. Act I Act II Act III Not a Story Building Pressure National Exposure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