1. Acoustic Protocol
2021

2. Acoustic Protocol
hearoes
We convert public address
announcements into personalized
targeted messages that people receive
on their cell phones.
Transforming a limited single sensory
event into written text, image, haptic
feedback, augmented replay, audit, log
and more.
Public Addressing NG
● Enhanced customer
experience
[fully and promptly informed]
● Universal
[inclusive]
● Accessible
[deaf and hard of hearing]
● Targeted
[keyword, language]

3. ‘hearoes’ overview
Capture Message
Public Addressing Aux
Cloud Provisioning
Studer Unit
Message Upload
Message Processing
Message Priority
Message Enhancement
Broadcast
Translate
Push Notification
Replay

4. ‘hearoes’ overview
Console:
● Repository
● Realtime processing
● Replay & enhance
● ‘DNA’ setup (“122”)
● Thresholds
● Manual broadcast (91%)

5. Implementation
● [MTA 02/20] [MNR 04/20]
■ 2 units installed at Jay St., one at GCT
■ Deployed within hours on site (MTA)
■ Deployed by local team (MNR)
■ Processing 600+ messages daily
■ PA availability & accuracy

6. Impact & Insights
● Passenger experience;
○ Universal
○ Better message footprint
○ Targeted [keywords]
○ Translation
○ Beyond geographical boundaries

7. Impact & Insights
● Enhanced operator experience;
○ PA Monitor
○ Station DNA
○ Archive & Audit
○ Announcers diversity
○ Message trends

8. What’s next?
● Next Generation Public Addressing
● Enhanced customer experience
● Elevated passenger journey
● Increased message footprint
● Universal (compliance)
● Rapid deployment

9. Thank You