The Science of Memorable Presentations

A4’ ’ «Ito 23315 ‘G 2 — or — 2 MEMORABLE PRESENTATIONS

Memorable presentations require more than A BRILLIANT IDEA

Follow these 5 TIPS to create presentations that stick

YOUR CONTENT 1 STRUCTURE

STRUCTURED PRESENTATIONS ARE 0 easier to retain 0 than Freeform presentations

WHAT? wow so if WHAT? WHAT?

USE VISUALS

People more easily recall information when IT IS PRESENTED VISUALLY

So instead ofwriting this: DISCOVER

SHOW THIS:

Select visuals that — CLEARLY SUPPORT YOUR MESSAGE

Irrelevant pictures accompanying the text can DECREASE LEARNING

So instead of this:

USE THIS: MORNIG 1 COFFEE

DON’T READ YOUR SLIDES

, A 7 7 / [f . T V [f . ~— r , , ( , _, Redundant information ; drains the ofaudience members i. Til. Ti T‘

.: '."? ’ Instead of using your slides as a script, USE SLIDES TO ENHANCE YOUR SPEECH

How to Manage Your Time. 1) Prepare. Take the first 30 minutes of every day to plan out your day. Don '2 start your day until you complete your plan. ‘ ’ * The time you spend to schedule your time is the most . . important time of your day. 77-‘ 2) Keep a schedule, and record all thoughts, ideas, conversations and events for a week. This helps you get an idea or overall picture of what you can get done during the course of a day and how your moments are spent. 3) Assign time to anything that takes priority. Any activity or conversation that’s important should have a time assigned to it. To-do lists will get longer to the point where they’re unworkable. Appointment books work well. Create time blocks for high-priority tasks, meetings, and other actions. Develop the discipline to keep these appointments. 4) Plan to spend around 50% of your time engaged in any conversation or task that produces most of your results. 5) Anticipate interruptions. Plan some time to be pulled away from what you’re doing. Remember, “office hours" is another way of saying “planned interruptions”.

D0 TWS: 5 tips that Work

5% CREATIVE

Don't use standard BAR GRAPHS & PIE CHARTS in your presentations

Novel visualizations are easier to retain than TRADITIONAL VISUALIZATIONS

Media used by Advertisers MOBILE 62% 60% TEXTING 34% RESEARCH 27%

PC Mobile ‘ 8 % g 52% AIHI fi: =/ : I e E3: O Texting , ‘esearch " 27% ha I T

‘ n For more tips for a MEMORABLE ‘ PRESENTATION 9 visit the Ethos3 blog ‘ Eﬁj

T T ETHOS3 EMPOWERING PRESENTERS I

Insights by Stanford Business, Matt Abrahams: How Do You Make a Memorable Presentation? https: //www. gsb. stanford. edu/ insights/ matt-abrahams-how-do-you-make-memorable-presentation The John Hop/ </ns University, Research on Poi/ i/er/30/ht. ’ From Basic Features to Malt/ med/ a http: //sicet. org/ journals/ ijttl/ issue1101/2_Berk. pdf MIT and Harvard study, What Makes a I/ /sual/ "zat/ "on Memorable? http: //cvcl. mit. edu/ papers/ Borkin_etal_ MemorableVisualization_TVCG2013.pdf Ethos3 Blog, The Science of Memorable Presentations http: //www. ethos3.com/2014/11/ the-science-of-memorable-presentations/