dx

1. Dynamic Remarketing X Fundamentals

2. Dynamic Remarketing X
Remarketing allows you to show ads to people who have previously visited your website.
Dynamic remarketing takes this a step further, letting you show previous visitors ads based on
products or services they viewed on your website.

3. Dynamic Remarketing X
To set up dynamic remarketing you'll need to identify your business type, build
a dynamic remarketing campaign, create a feed, tag your website, and create
dynamic display ads.

4. Business Verticals
Hotels Flights Local Deals
Travel Retail
Jobs
Education Real Estate Custom

5. <!-- Google Code for Remarketing Tag -->
<!--------------------------------------------------
Remarketing tags may not be associated with personally identifiable information or placed on pages
related to sensitive categories. See more information and instructions on how to setup the tag on:
http://google.com/ads/remarketingsetup
--------------------------------------------------->
<script type="text/javascript">
var google_tag_params = {
dynx_itemid:'REPLACE_WITH_VALUE',
dynx_pagetype: 'REPLACE_WITH_VALUE',
dynx_totalvalue: 'REPLACE_WITH_VALUE'
};
</script>
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 9xxxxxxx4;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""
src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/999946614/?value=0&amp;guid=
ON&amp;script=0"/>
</div>
</noscript>
} Custom parameters specific to the
use case selected.
Dynamic Remarketing X – Tag Your Website

6. Dynamic Remarketing X
Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other
var google_tag_params = {
hrental_id: 'REPLACE_WITH_VALUE',
hrental_pagetype: 'home',
hrental_startdate: 'REPLACE_WITH_VALUE',
hrental_enddate: 'REPLACE_WITH_VALUE',
hrental_totalvalue: 'REPLACE_WITH_VALUE',
}
Hotels and Rentals

7. Dynamic Remarketing X
Flights
Page-Type: home, searchresults, offerdetail, cart, purchase
var google_tag_params = {
flight_originid: 'REPLACE_WITH_VALUE',
flight_destid: 'REPLACE_WITH_VALUE',
flight_startdate: 'REPLACE_WITH_VALUE',
flight_enddate: 'REPLACE_WITH_VALUE',
flight_pagetype: 'home'
flight_totalvalue: 'REPLACE_WITH_VALUE'
}

8. Dynamic Remarketing X
Page-Type: home, searchresults, offerdetail, conversionintent, conversion
var google_tag_params = {
local_id: 'REPLACE_WITH_VALUE',
local_pagetype: 'home',
local_totalvalue: 'REPLACE_WITH_VALUE'
}
Local Deals

9. Dynamic Remarketing X
Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other
var google_tag_params = {
travel_destid: 'REPLACE_WITH_VALUE',
travel_originid: 'REPLACE_WITH_VALUE',
travel_startdate: 'REPLACE_WITH_VALUE',
travel_enddate: 'REPLACE_WITH_VALUE',
travel_pagetype: 'home',
travel_totalvalue: 'REPLACE_WITH_VALUE'
}
Travel

10. Dynamic Remarketing X
Retail
Page-Type: home, searchresults, product, cart, purchase, other
var google_tag_params = {
ecomm_prodid: 'REPLACE_WITH_VALUE',
ecomm_pagetype: 'REPLACE_WITH_VALUE',
ecomm_totalvalue: 'home',
}

11. Dynamic Remarketing X
Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other
var google_tag_params = {
job_id: 'REPLACE_WITH_VALUE',
job_locid: 'REPLACE_WITH_VALUE',
job_pagetype: 'home',
job_totalvalue: 'REPLACE_WITH_VALUE'
}
Jobs

12. Dynamic Remarketing X
Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other
var google_tag_params = {
edu_pid: 'REPLACE_WITH_VALUE',
edu_plocid: 'REPLACE_WITH_VALUE',
edu_pagetype: 'home',
edu_totalvalue: 'REPLACE_WITH_VALUE'
}
Education

13. Dynamic Remarketing X
Real Estate
Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other
var google_tag_params = {
listing_id: 'REPLACE_WITH_VALUE',
listing_pagetype: 'home',
listing_totalvalue: 'REPLACE_WITH_VALUE'
}

14. Dynamic Remarketing X
Custom
Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other
var google_tag_params = {
dynx_itemid: 'REPLACE_WITH_VALUE',
dynx_itemid2: 'REPLACE_WITH_VALUE',
dynx_pagetype: 'home',
dynx_totalvalue: 'REPLACE_WITH_VALUE'
}

15. Read More
https://support.google.com/adwords/answer/6077124?hl=en